About

An NBC affiliate, WIS-TV is South Carolina's news leader, covering local news, weather, sports and community information in Columbia, Lexington, Sumter, Orangeburg, Newberry, Winnsboro and the rest of the Midlands.

Long recognized for the quality of its work and its commitment to the community, WIS-TV has never relinquished its position as Columbia's local news leader. Its preeminent status in the market has allowed it to extend reach and create multiple revenue opportunities.

WIS-TV is part of Raycom Media, Inc., an employee-owned company and one of the nation's largest broadcasters.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Linear TV, Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    South Carolina's news, weather and sports leader - Columbia, South Carolina
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports
  • Key Differentiator
    Why Television? Television reaches more adults each day than any other medium and is considered the most influential channel of communication. Nearly 90% of adults 18+ report watching television in the previous 24 hours and spend an average of 5.2 hours daily with television. Additionally, 51% of adults also say that a television ad prompted them to go online to find out more. Broadcast television is the public's first choice for news, local weather, traffic and sports. People Using Media Source: eMarketer October 2012; TVB 2012 Media Comparisons Study Why WIS? Since 1953, WIS Television has been the strongest medium in the state of South Carolina. Through over the air, cable and satellite television, WIS is viewed by nearly 300,000 households per week. More than 412,000 adults 18+ have watched WIS news products in the past seven days – compared to 319,000 on our closest competitor. WIS (NBC) 411,395 WLTX (CBS) 318,798 WOLO (ABC) 223,552 WACH (FOX) 188,039 Source: Nielsen Media Research May 2013; Scarborough Spring13 Study WIS strives to help businesses grow and reach their goals. WIS educates our clients on the value of our station's product in the Columbia DMA and partners with them to deliver an effective marketing campaign based on customized research. WIS creates a trustworthy environment that works together for the benefit of our clients and our station. Why WIStv.com and WIS Mobile? WIS' digital products are the Midlands' #1 source for local news and weather, currently reaching more than 1.8 million unique users and garnering 14 million page views each month. Wherever you are, you can connect with WIS – iPad, Android tablet, smartphone apps, mobile websites, Facebook and Twitter. According to Advertising Age, a consumer's intent to buy products increases dramatically if they see a brand's messages advertised on both television and online. Production Take 10 Productions is a full service production facility serving the Midlands and all of South Carolina. Whether you need a commercial, web video, DVD or training video, we can handle it! Advertising Inquiries Bob Nemenz Sales Manager BNemenz@wistv.com (803) 758-1281 Advertise on WIS Communities Websites Raycom Media has partnered with DataSphere to sell local advertising on its 15 community websites. Through this partnership, local businesses are able to reach their target audience through advertisements and sponsorships in the specific communities they represent. For more information or to advertise on our community web sites, please contact: sales@datasphere.com
Site Traffic
  • 55667 Global Rank
  • 10750
    United States
  • 2.68 M Estimated Visits
Traffic Sources
  • Direct
    46.72%
  • Search
    35.72%
  • Social
    12.67%
  • Referrals
    4.24%
  • Mail
    0.51%
  • Display
    0.14%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 70,873
775
United States Rank 12,263
3,225
United States Page Views 94.3%
2.2%
Top Countries
Top Search Keywords
  • Columbia Metro
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.47 Avg. Rating
  • 91 Total reviews
  • App Url: https://itunes.apple.com/app/wis-tv/id449892453
  • App Support: http://www.wistv.com/about-us/
  • Genre: News
  • Bundle ID: com.raycommedia.WISNewsApp1
  • App Size: 80.7 M
  • Version: 6.7.0
  • Release Date: July 20th, 2011
  • Update Date: June 17th, 2021

Description:

Download the power of the WIS News 10 application right to your iPhone!

WIS delivers local news coverage for Columbia and the rest of South Carolina. Features include:
- Breaking news alerts
- Live, local, regional and national news headlines and stories
- Live radar
- Weather forecasts
- Storm tracking
- Sports
- Video
- And so much more!

This app requests location to help customize content for you. We will provide location information and information about your use of the app to our advertising partners in order to customize the ads displayed in this app and other apps you use. Please review our privacy policy for more details and for your choices.

Daily Downloads Mar 01 - 31, 2024

Sort by

Vkspann

Dec 19, 2016

Views too slanted to left

I am deleting this app bcs the content is too bias to the left - whether it's their own content or content from other sources...like the "10 things you need to know for today". There is always something anti-Trump on it. Too bad since I like the tv news anchors...but no longer supporting WIS.

SocialsparkSC

Nov 17, 2016

Repeating stories

New version just repeats the same stories over and over. Also, not seeing much new stuff, just the same stories every time I look. Very annoying. Old version was better!

Very Unhappy User in SC

Nov 14, 2016

Unhappy

New version is not user friendly and just repeats same stories. Bring back the old version!

Joshua3b

Nov 14, 2016

Great app!

WIS always has great news! This app is a nice update to the old one. I like how it looks. The news is easy to get to.

Gracescmem

Nov 13, 2016

New wis app horrible

First, the app opens and instead of going straight to news, the 1st 10 seconds the picture of the news team comes up, I guess in case we forgot who they are. Then the same 6 or 7 stories are repeated and then at the end we see picture of Sam Bleiweis shows up. Wow. This update is terrible

Faithful WIS news watcher

Nov 11, 2016

I want the old app back

The new app on my iPhone and iPad keeps crashing I haven't been able to watch my news today. Because it crashes within a few seconds when the new starts. I was able to sink my iPad with ITunes and got the old app. So now I can watch the news. As for my iPhone. I downloaded the watch57 app. It doesn't crash. Guess I will wait until wis10 can fix the crashing issue. 😟
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    57.76%
  • Standard
    39.15%
  • Direct
    3.10%
Ads Seen Recently
26,492
Longest Running Ad
10 Wistv.com
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10 Wistv.com
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Mobile
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10 Wistv.com
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10 Wistv.com
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320x50
10 Wistv.com
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10 Wistv.com
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
reseller
561910
89ff185a4c4e857c
appnexus.com
reseller
8610
f5ab79cb980f11d1
appnexus.com
direct
11819
advertising.com
reseller
26282
advangelists.com
direct
b6f0479ae87d244975439c6124592772
60d26397ec060f98
freewheel.tv
reseller
1113489
freewheel.tv
reseller
1113329
freewheel.tv
reseller
1165473
freewheel.tv
reseller
1165457
beachfront.com
reseller
5102
e2541279e8e2ca4d
openx.com
reseller
540556847
6a698e2ec38604c6
10 Wistv.com advertising reaches 2.68M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Poland, India. Pricing models they offer are CPM on channels such as Linear TV, Display, Social, Video, Mobile, Email Advertising on 10 Wistv.com will allow you to reach consumers in industries or verticals such as Entertainment, Government & Politics, Sports.

They are headquartered at Columbia, SC, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 10 Wistv.com inventory partners include: contextweb.com, appnexus.com, advertising.com, advangelists.com, freewheel.tv, beachfront.com, openx.com, onetag.com, improvedigital.com, lkqd.net, video.unrulymedia.com, supply.colossusssp.com, indexexchange.com, kubient.com, linknexus.co.uk, rhythmone.com, pubmatic.com, exponential.com, districtm.io, consumable.com, adtech.com, google.com, rubiconproject.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, nativo.com, triplelift.com, emxdgt.com, yahoo.com, aol.com, lijit.com, lm.ortb.net, altitude-arena.com, springserve.com, engagebdr.com, smaato.com, sonobi.com, cmcm.com, adcolony.com, meitu.com, streamkey.tv, betweendigital.com, admixer.net, germaniavid.com, videobridge.tv, gumgum.com, sovrn.com, media.net, yieldmo.com, vidazoo.com, teads.tv, outbrain.com, conversantmedia.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, undertone.com, nobid.io, adtelligent.com, ampliffy.com, avantisvideo.com, synacor.com, aniview.com, verve.com, themediagrid.com, lunamedia.io, smartadserver.com, loopme.com, smartyads.com, audience.media, yieldnexus.com, adform.com, inmobi.com, uis.mobfox.com, tvp.tv, pixfuture.com, mobimight.com, vertamedia.com, cedato.com, lkqd.com, tribalfusion.com, bidmachine.io, pubnative.net, sabio.us, streamrail.net, lbdp.us, pilotx.tv, gothamads.com, admanmedia.com, omnijay.com, vitor.media, wowyow.com.

10 Wistv.com works with Advertising technology companies such as PointRoll, Integral Ad Science, Flashtalking, Facebook Exchange FBX, RealVu, MLN Advertising, Google Publisher Tag, Videology, LiveRail, Yahoo Genome, RadiumOne, CPX Interactive, Aggregate Knowledge, Criteo, Experian, DemDex, NetSeer, Technorati Media, SiteScout, Eq Ads, 161Media, AdPredictive, AudienceScience, AdMeld, BlueKai, Specific Media, ContextWeb, AppNexus, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, Advertising.com, Pubmatic, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, DoubleVerify, Yahoo Publisher Network, Atlas, Accuen, Pulse 360, Brilig, Media Innovation Group, Tribal Fusion, Neustar AdAdvisor, Centro, X Plus One, The Trade Desk, Digilant, Proclivity, LucidMedia, Connexity, Adblade, Resonate Insights, Bizo, Undertone, AOL-Time Warner Online Advertising, Evidon, eXelate, Open AdStream, Vertical Acuity, World Now, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Zedo, Collective Media, Mediaplex, AdGear, bRealtime, Zenovia, Korrelate, IponWeb BidSwitch, Choice Stream, Datonics, Yahoo Small Business, BrightRoll, VINDICO, AcuityAds, Spongecell, Upfront Digital Media, Exponential, Burst Media, SkimLinks, Jumptap, Improve Digital, Adconion, Twitter Ads, Switch Ads, Triggit, AppNexus Segment Pixel, Conversant, Commission Junction, Mixpo, eyeReturn, Quigo, AdSonar, MyBuys MyAds, Magnetic, Ohana, BlueKai DMP, DoubleClick Bid Manager, Engage BDR, RhythmOne, Crosswise, Teads, GumGum, AdMeta, Metrigo, Outbrain, StickyAds TV, AlephD, Polymorph, AdRoll, Cabelas, Talbots, GAP, West Elm, Pottery Barn Kids, BidTheatre, Foot Locker, Clickagy, Admized, QVC, Wayfair, Williams Sonoma, Yashi, Nativo, RUN Ads, Media Desk, Adition, Appier, Serve Sharp, AMob, Marchex, Adnologies, DynAdmic, OpenDSP, Semasio, Impact, Nexage, Link Share, Visible Measures, Facebook Custom Audiences, Arrivalist, Right Media, SpringServe, TripleLift, Eye View Digital, Sekindo, adtelligent, Adhigh, Falk Realtime, Jivox, Kauli, Eyeota, Adobe Audience Manager Sync, Geniee, Yahoo Ad Sync, Sonobi, adingo, Smartclip, GetIntent, CogoCast, Media.net, Bidtellect, Criteo Publisher Marketplace, Beeswax, Narrative, Walmart, LinkedIn Ads, YuMe, Adbrain, Admedo, Sojern, Perfect Audience, Adswizz, Taboola, Sovrn Direct, Smaato Direct, Comet Cox Media Direct, Outbrain Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, RubiconProject Direct, PubMatic Reseller, SpotXChange Direct, OpenX Direct, Synacor Reseller, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Bidfluence Reseller, LKQD Reseller, Yieldmo Direct, FreeWheel Reseller, Sovrn Reseller, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Synacor Direct, Fyber Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, BrightRoll Reseller, Tremor Video Reseller, Comet Cox Media Reseller, Google Inteactive Media Ads, Tapad, IndexExchange Reseller, IndexExchange Direct, RhythmOne Direct, OnAudience, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, ADTECH, Infolinks, Amazon Ad System, Amazon Associates, Drawbridge, Innovid, Vidible, Teads Reseller, Triple Lift Direct, Taboola Reseller, MBR Targeting, Adstir, Spoutable, Google AdSense Integrator, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, Adform Reseller, LoopMe Reseller, Connatix Direct, DistrictM Direct, Lijit Reseller, Brightcom Direct, 33 Across Reseller, Media.net Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Next Millenium Direct, Total Media Direct, Mars Media Group Direct, Vuble Reseller, Undertone Direct, Primis Direct, Aniview Reseller, Imonomy Direct, Admixer Direct, LKQD Direct, Beachfront Direct, SpringServe Direct, Amazon Direct, C1X Reseller, YieldBot Reseller, Criteo Direct, ORC International Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Nativo Direct, Mobfox Direct, Tappx Direct, Converstand Media Direct, FreeWheel Direct, Admixer Reseller, Cedato Reseller, adtelligent Reseller, Telaria Reseller, Vidazoo Reseller, pixfuture Direct, Genesis Media Direct, AdMan Direct, PilotX Direct, AdMan Reseller, Sekindo Direct, AvantisVideo Reseller, Cedato Direct, Prebid, 33 Across Direct, adtelligent Direct, GumGum Direct, Lockerdome Direct, LoopMe Direct, MGID Direct, my6sense Direct, OneTag Direct, SmartAdServer Direct, Telaria Direct, Brave Direct, The MediaGrid Direct, Tremor Video Direct, AdYouLike Reseller, Genesis Media Reseller, Bidtellect Reseller, Smaato Reseller, Tappx Reseller, Triple Lift Reseller, Yahoo Reseller, Aniview Direct, Nexstar Digital Direct, OneTag Reseller, SmartyAds Reseller, The MediaGrid Reseller, Undertone Reseller, StreamRail Direct, ucfunnel Direct, Consumable Direct, Mobfox Reseller, comScore Activation, Rich Audience Direct, Smartclip Direct, WideOrbit Direct, Between Digital Direct, E-Planning Direct, Brave Reseller, SmartyAds Direct, App-Ads.txt, ShareThrough Reseller, TargetSpot Reseller, Triton Digital Reseller, Outbrain Sponsored Content, Outbrain Video, EMX, Intimate Merger, Powerlinks, BidSwitch, SpotX, Gray Television, Between Digital Reseller, Media.net Reseller, vidoomy Reseller, Yieldmo Reseller, Trueffect, Admiral VRM, Triton Digital Direct, Viralize Direct, Criteo Reseller, Taboola Direct, Brightcom Reseller, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, StreamRail Reseller, Viralize Reseller, Amazon Transparent Ad Marketplace, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.