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AutoTrader (Cox Enterprises)
Used Car Marketplace: Car Dealers & Private Owners
CPM
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Contact
About

AutoTrader.com, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Desktop Video, Mobile Video, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Used Car Marketplace: Car Dealers & Private Owners
  • Key Differentiator
    15MM monthly UV, 51MM monthly searches, 6B Impressions, 198MM people reached.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 1555 Global Rank
  • 302
    United States
  • 29.2 M Estimated Visits
Traffic Sources
  • Search
    55.78%
  • Direct
    39.59%
  • Social
    2.24%
  • Referrals
    0.96%
  • Mail
    0.84%
  • Display
    0.59%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 974
3
Links In Count 3,183
124
United States Rank 237
10
United States Page Views 95.8%
0.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Vehicles
  • Buyer Services
Ad Intelligence
  • Native
    0.00%
  • Standard
    94.87%
  • Direct
    5.13%
Ads Seen Recently
19,348
Latest Advertisers
Advertiser Ranking
Longest Running Ad
AutoTrader
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
AutoTrader
Device
Desktop
Dimensions
300x250
Dates Active
Jun 21, 2020 to Jun 01, 2021
AutoTrader
Device
Mobile
Dimensions
300x250
Dates Active
Jul 06, 2020 to Jun 01, 2021
AutoTrader
Device
Mobile
Dimensions
300x250
Dates Active
Feb 24, 2020 to Jun 01, 2021
AutoTrader
Device
Desktop
Dimensions
300x250
Dates Active
Jun 05, 2019 to Jun 01, 2021
AutoTrader
Device
Desktop
Dimensions
300x250
Dates Active
Apr 11, 2020 to Jun 01, 2021
AutoTrader advertising reaches 29.2M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Norway. Pricing models they offer are CPM on channels such as Display, Mobile, Video, MobileVideo, Email, Social Advertising on AutoTrader will allow you to reach consumers in industries or verticals such as .

They are headquartered at Atlanta, GA, United States, and have 35 advertising & marketing contacts listed on Kochava.

AutoTrader works with Advertising technology companies such as Zenovia, Neustar AdAdvisor, Tapad, AdMeld, AppNexus, Openads/OpenX, Pubmatic, Rubicon Project, ContextWeb, Index Exchange, Undertone, Flashtalking, Advertising.com, Adap.TV, Yahoo Publisher Network, Mediaplex, Conversant, Turn, PointRoll, Specific Media, Blue Lithium, Yield Manager, Media Innovation Group, Google Adsense, Evidon, Adify, YuMe, DemDex, DoubleClick.Net, Centro, DoubleVerify, Switch Ads, IponWeb BidSwitch, Yahoo Small Business, VINDICO, Aggregate Knowledge, Adconion, X Plus One, AppNexus Segment Pixel, Google Publisher Tag, Chango, Integral Ad Science, Facebook Custom Audiences, Google Remarketing, Facebook Exchange FBX, Eyeota, The Trade Desk, BlueKai DMP, BlueKai, Drawbridge, DoubleClick Bid Manager, Korrelate, Adobe Audience Manager Sync, Perfect Audience, BlockAdBlock, Walmart, Adbrain, Comet Cox Media Direct, Google Direct, Ads.txt, Amazon Ad System, Amazon Associates, Rocket Fuel, Dealer, Twitter Ads, Google AdSense Integrator, TripleLift, Yahoo Ad Sync, OpenX Direct, AppNexus Direct, PubMatic Direct, AOL Direct, IndexExchange Direct, Criteo, Amazon Direct, Triple Lift Direct, DistrictM Direct, AppNexus Reseller, Google Reseller, GumGum Direct, Yieldmo Direct, Research Now, Yahoo Direct, ExactTarget, Prebid, Microsoft Advertising, comScore Activation, Commission Junction, Snap Pixel, Adobe Audience Manager, App-Ads.txt.
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Last Updated 4/16/24
AutoTrader advertising reaches 29.2M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Norway. Pricing models they offer are CPM on channels such as Display, Mobile, Video, MobileVideo, Email, Social Advertising on AutoTrader will allow you to reach consumers in industries or verticals such as .

They are headquartered at Atlanta, GA, United States, and have 35 advertising & marketing contacts listed on Kochava.

AutoTrader works with Advertising technology companies such as Zenovia, Neustar AdAdvisor, Tapad, AdMeld, AppNexus, Openads/OpenX, Pubmatic, Rubicon Project, ContextWeb, Index Exchange, Undertone, Flashtalking, Advertising.com, Adap.TV, Yahoo Publisher Network, Mediaplex, Conversant, Turn, PointRoll, Specific Media, Blue Lithium, Yield Manager, Media Innovation Group, Google Adsense, Evidon, Adify, YuMe, DemDex, DoubleClick.Net, Centro, DoubleVerify, Switch Ads, IponWeb BidSwitch, Yahoo Small Business, VINDICO, Aggregate Knowledge, Adconion, X Plus One, AppNexus Segment Pixel, Google Publisher Tag, Chango, Integral Ad Science, Facebook Custom Audiences, Google Remarketing, Facebook Exchange FBX, Eyeota, The Trade Desk, BlueKai DMP, BlueKai, Drawbridge, DoubleClick Bid Manager, Korrelate, Adobe Audience Manager Sync, Perfect Audience, BlockAdBlock, Walmart, Adbrain, Comet Cox Media Direct, Google Direct, Ads.txt, Amazon Ad System, Amazon Associates, Rocket Fuel, Dealer, Twitter Ads, Google AdSense Integrator, TripleLift, Yahoo Ad Sync, OpenX Direct, AppNexus Direct, PubMatic Direct, AOL Direct, IndexExchange Direct, Criteo, Amazon Direct, Triple Lift Direct, DistrictM Direct, AppNexus Reseller, Google Reseller, GumGum Direct, Yieldmo Direct, Research Now, Yahoo Direct, ExactTarget, Prebid, Microsoft Advertising, comScore Activation, Commission Junction, Snap Pixel, Adobe Audience Manager, App-Ads.txt.