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AutoTrader UK
Find New & Used Cars for Sale
CPM
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About

In addition to being a fantastic place to work, Auto Trader does happen to be the UK’s number one motoring digital marketplace with over 11 million monthly unique users, carrying out over 140 million searches on more than 400,000 new and used vehicles. Over 3.5 million people access Auto Trader via their mobile devices every month through the mobile optimised site and apps.

Our market leading products and solutions means that we have relationships with over 12,500 dealers in the UK.

All of this adds up to an exciting tech company, with a focus on discovering new things, building on great relationships and having fun along the way.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Find New & Used Cars for Sale
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Financial Services
  • Key Differentiator
    At Auto Trader, we can offer you multiplatform access to the UK's most popular automotive websites, with over 11.3 million monthly unique users. And, with some of the most detailed user insights and research in the industry, along with close support and guidance from our team of automotive industry and marketing experts, we can mobilise this audience to meet your needs. Hundreds of our happy advertisers have already seen fantastic marketing results. Find out how we can make it work for you.
  • Owned / Operated Properties
    wooo.co.uk, niautotrader.co.uk
Site Traffic
  • 594 Global Rank
  • 28
    United Kingdom
  • 39.4 M Estimated Visits
Traffic Sources
  • Direct
    54.32%
  • Search
    40.30%
  • Social
    2.84%
  • Mail
    1.49%
  • Referrals
    0.70%
  • Display
    0.36%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 2,253
52
Links In Count 2,168
United Kingdom Rank 70
4
United Kingdom Page Views 80.7%
0.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Allentown
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 5 M Downloads
  • 10 SDKs
  • 4.66 Avg. Rating
  • 18.2 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=uk.co.autotrader.androidconsumersearch
  • App Support: https://www.autotrader.co.uk/mobile
  • Genre: auto_and_vehicles
  • Bundle ID: uk.co.autotrader.androidconsumersearch
  • App Size: 14.4 M
  • Release Date: January 16th, 2017
  • Update Date: June 17th, 2021

Description:

The UK’s No.1 marketplace to buy a new or used car, with the largest choice of cars for sale.

Auto Trader puts the best new and used car deals at your fingertips, where you can search over half a million cars from dealers. Read reviews from car owners and experts so you can feel confident you’re getting the best car deals.

FIND NEW & USED CARS FOR SALE
• Search the UK’s biggest choice of cars for sale from private and trade sellers
• Add your post code to search for cars on sale in your local area
• Use advanced filters to search new and used cars, including make, model, price, mileage and more to find your perfect vehicle

BUY A USED CAR
• Know you’re getting great deals on used cars with our new price indicator
• Our free 5-point car history check ensures you can buy with confidence
• Get a part-exchange valuation to start your conversation with a dealer

BUY A BRAND NEW CAR
• Find pre-haggled prices on brand new cars for sale on Auto Trader, with dealer discount displayed upfront.
• Save an average of £3,485 off the RRP on new cars
• See what new cars are in stock at your local dealer so you can find it and buy it today
• Find flexible finance options to make new car costs more affordable

SELL YOUR CAR
• Create an advert in minutes to start selling your used car privately to millions of buyers
• Use our free, online car valuation check to find out how much to sell your used car for.
• Auto Trader has been awarded the ‘Used Car Valuations Provider of the Year’ as voted for by Car Dealer Power 2019

GET THE LATEST DEALS
• Save your favourite used cars all in one place and view from any device
• Receive instant notifications when new motor vehicles match your saved search criteria
• Easily compare cars to buy side-by-side to help you decide

BUY & SELL WITH CONFIDENCE
• For over 40 years Auto Trader has helped millions of people buy and sell their perfect car
• Millions of customers use Auto Trader monthly to find great deals
• Rated 4.6/5 on Trustpilot from over 45,000 reviews
• Rated 4.6/5 on Google Play from over 50,000 app reviews

OTHER MOTOR VEHICLE SERVICES
• Compare insurance prices to find great deals when buying car insurance
• Track your cars value and set up reminders to check when your tax, MOT and service are due

AUTO TRADER FEATURES AT A GLANCE
• UK’s No.1 marketplace to buy and sell a used or new car
• Find used cars for sale from a trusted dealer
• Search great deals when buying a brand-new car, available now or made to order from a local dealer
• Get your vehicle on sale in minutes
• Find cars for sale at a trusted dealer. Read reviews when buying from a dealer
• Get peace of mind when buying with our motor vehicle history check
• Our price indicator makes it easy to check the best motor vehicle deals
• Find flexible finance options when buying a car
• Search your perfect motor vehicle with advanced filters, including make, model and dealer postcode

We’d love to hear your feedback, so please share reviews. Contact us at android@autotrader.co.uk.

*Based on a survey of 5,949 people who have sold cars in the past two years.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    68.25%
  • Direct
    31.75%
Ads Seen Recently
63
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AutoTrader UK
Device
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Dates Active
Aug 06, 2018 to Aug 04, 2020
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Sep 13, 2019 to May 24, 2021
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
%pdf-1.7
AutoTrader UK advertising reaches 39.4M visitors across desktop and mobile web, in countries such as United Kingdom, Ireland, United States, Netherlands, Turkey. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on AutoTrader UK will allow you to reach consumers in industries or verticals such as Financial Services, Automotive.

They are headquartered at Manchester, England, United Kingdom, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, AutoTrader UK inventory partners include: %pdf-1.7.

AutoTrader UK works with Advertising technology companies such as SiteScout, Mediaplex, Conversant, AdMeld, Evidon, Pubmatic, ContextWeb, Turn, X Plus One, Dstillery, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Proclivity, LucidMedia, Connexity, Brandscreen, AdPredictive, Advantage Media, Affectv, Advertising.com, Infectious Media, Google Adsense, AdJug, Unanimis, Blue Lithium, Yield Manager, AppNexus, Rubicon Project, Flashtalking, Yahoo Publisher Network, Crimtan, AudienceScience, Specific Media, BlueKai, RadiumOne, Openads/OpenX, Open AdStream, ECustomer Opinions, DoubleClick.Net, PointRoll, Burst Media, Criteo, Improve Digital, Realtime Targeting, Neustar AdAdvisor, Aggregate Knowledge, NetSeer, MLN Advertising, Tapad, Triggit, MyBuys, Bizo, 161Media, DemDex, Rocket Fuel, Undertone, Yahoo Small Business, Facebook Exchange FBX, Videology, Twitter Ads, Adconion, SpotXchange, Integral Ad Science, Brilig, Datonics, Jumptap, IponWeb BidSwitch, AppNexus Segment Pixel, HookLogic, AutoTrader, Facebook Custom Audiences, Eyeota, DoubleClick Bid Manager, Adap.TV, Google Direct, Ads.txt, RubiconProject Direct, Adswizz, Google Publisher Tag, Google Remarketing, AppNexus Direct, OpenX Direct, IndexExchange Direct, Adobe Audience Manager Sync, Adalyser, Snap Pixel, SkimLinks, Google AdSense Integrator, AppNexus Reseller, Adform Reseller, eXelate, Sourcepoint, PubMatic Direct, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Microsoft Advertising, comScore Activation, BlueStreak, Atlas, FLoC, App-Ads.txt, Consent Management Platform API v 2.0.
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Recently Searched Pages
Recent AutoTrader UK Tweets
Recent AutoTrader UK Tweets
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AutoTrader UK Categories
Last Updated 4/16/24
AutoTrader UK advertising reaches 39.4M visitors across desktop and mobile web, in countries such as United Kingdom, Ireland, United States, Netherlands, Turkey. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on AutoTrader UK will allow you to reach consumers in industries or verticals such as Financial Services, Automotive.

They are headquartered at Manchester, England, United Kingdom, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, AutoTrader UK inventory partners include: %pdf-1.7.

AutoTrader UK works with Advertising technology companies such as SiteScout, Mediaplex, Conversant, AdMeld, Evidon, Pubmatic, ContextWeb, Turn, X Plus One, Dstillery, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Proclivity, LucidMedia, Connexity, Brandscreen, AdPredictive, Advantage Media, Affectv, Advertising.com, Infectious Media, Google Adsense, AdJug, Unanimis, Blue Lithium, Yield Manager, AppNexus, Rubicon Project, Flashtalking, Yahoo Publisher Network, Crimtan, AudienceScience, Specific Media, BlueKai, RadiumOne, Openads/OpenX, Open AdStream, ECustomer Opinions, DoubleClick.Net, PointRoll, Burst Media, Criteo, Improve Digital, Realtime Targeting, Neustar AdAdvisor, Aggregate Knowledge, NetSeer, MLN Advertising, Tapad, Triggit, MyBuys, Bizo, 161Media, DemDex, Rocket Fuel, Undertone, Yahoo Small Business, Facebook Exchange FBX, Videology, Twitter Ads, Adconion, SpotXchange, Integral Ad Science, Brilig, Datonics, Jumptap, IponWeb BidSwitch, AppNexus Segment Pixel, HookLogic, AutoTrader, Facebook Custom Audiences, Eyeota, DoubleClick Bid Manager, Adap.TV, Google Direct, Ads.txt, RubiconProject Direct, Adswizz, Google Publisher Tag, Google Remarketing, AppNexus Direct, OpenX Direct, IndexExchange Direct, Adobe Audience Manager Sync, Adalyser, Snap Pixel, SkimLinks, Google AdSense Integrator, AppNexus Reseller, Adform Reseller, eXelate, Sourcepoint, PubMatic Direct, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Microsoft Advertising, comScore Activation, BlueStreak, Atlas, FLoC, App-Ads.txt, Consent Management Platform API v 2.0.