About

Backpacking Light hosts the world's most passionate core community of lightweight wilderness travelers. We are a membership-based cooperative that offers:

Our Mission: "To promote multi-day, backcountry travel in a self-supported ("backpackable"), lightweight style."

What is Backpacking Light?

ARTICLES: Exclusive access to technical content, test reports, product reviews, research reviews, and state of the market reports.

COMMUNITY: A civilized, appropriately-moderated, and respectful community of like-minded outdoor enthusiasts in the Internet's most active forums about lightweight backpacking.

SHOP: A gear shop containing a focused selection of gear for ultralight backcountry travel, including gear and apparel designed and manufactured by our staff specifically for our members.

WIKI: The Internet's fastest growing community-driven encyclopedia about lightweight backpacking.

SCHOOL: A wilderness education program that offers in-depth instruction and outdoor adventure for all experience levels.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: BackpackingLight.com - The Community of Lightweight Hiking and Backcountry Travel
  • Key Differentiator
    Backpacking Light hosts the world's most passionate core community of lightweight wilderness travelers. We are a membership-based cooperative that offers: ARTICLES: Exclusive access to technical content, test reports, product reviews, research reviews, and state of the market reports. COMMUNITY: A civilized, appropriately-moderated, and respectful community of like-minded outdoor enthusiasts in the Internet's most active forums about lightweight backpacking. SCHOOL: A wilderness education program that offers in-depth instruction and outdoor adventure for all experience levels. Backpacking Light Gear Testing Laboratory Backpacking Light takes product testing seriously, and aims to publish the most technically advanced reviews of shelters, stoves, packs, insulation, and other outdoor gear available anywhere. How is Backpacking Light Different from Other Magazines and Websites? Backpacking Light publishes comprehensive gear reviews that are critical, honest, and founded on both sound technical analysis and rigorous field use. In its most distilled form, the answer to that question is simple: we question everything. From the marketing claims we find on hang tags to the (sometimes outrageous) recommendations we read in other outdoor magazines, we are skeptics at heart. We believe in the intelligence of the consumer - you - and prefer to educate you by delivering sound, judgment-based, and evidence-based information rather than capitalizing on gullibility and feeding you a shallow stream of consciousness that will only satisfy you when you get bored of reading SkyMall on your next flight. Passionate and respectful community. Everyone is welcome here. Except for people that don't play nice, and don't respect each other. We believe that the real value of the Internet is in fostering community in a way that helps, and not hurts, society. Trolls, spammers, fools, bigots, and idiots are aggressively moderated in our forums so the rest of us can actually learn from each other
Site Traffic
  • 134902 Global Rank
  • 38030
    United States
  • 618 K Estimated Visits
Traffic Sources
  • Search
    82.44%
  • Direct
    13.86%
  • Social
    1.90%
  • Referrals
    1.28%
  • Mail
    0.53%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 49,169
1,429
United States Rank 9,953
2,642
United States Page Views 83.0%
4.3%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ad Intelligence
  • Native
    5.95%
  • Standard
    94.05%
  • Direct
    0.00%
Ads Seen Recently
6,690
Longest Running Ad
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BACKPACKING LIGHT
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BACKPACKING LIGHT
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
157897
5d62403b186f2ace
emxdgt.com
reseller
1284
1e1d41537f7cad7f
coxmt.com
reseller
2000067995202
appnexus.com
reseller
9316
f5ab79cb980f11d1
spotxchange.com
reseller
147949
7842df1d2fe2db34
spotx.tv
reseller
147949
7842df1d2fe2db34
rubiconproject.com
reseller
16414
0bfd66d529a55807
rhythmone.com
reseller
2439829435
a670c89d4a324e47
rhythmone.com
reseller
78519861
a670c89d4a324e47
pubmatic.com
reseller
156423
5d62403b186f2ace
pubmatic.com
reseller
50758
5d62403b186f2ace
BACKPACKING LIGHT advertising reaches 618k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on BACKPACKING LIGHT will allow you to reach consumers in industries or verticals such as .

They are headquartered at Laramie, WY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, BACKPACKING LIGHT inventory partners include: pubmatic.com, emxdgt.com, coxmt.com, appnexus.com, spotxchange.com, spotx.tv, rubiconproject.com, rhythmone.com, outbrain.com, openx.com, lkqd.net, lkqd.com, google.com, criteo.com, contextweb.com, bidtellect.com, 33across.com, gumgum.com, chocolateplatform.com, vdopia.com, tribalfusion.com, exponential.com, freewheel.tv, adtag.vidssp.com, tremorhub.com, indexexchange.com, yahoo.com, ad-generation.jp, districtm.io, adtech.com, aps.amazon.com, video.unrulymedia.com, improvedigital.com, advertising.com, taboola.com, adform.com, openx, publisherdesk.com, telaria.com, connatix.com, pubnx.com, ucfunnel.com, aralego.com, aol.com, sonobi.com, lijit.com, sovrn.com, conversantmedia.com, infolinks.com, admanmedia.com, beachfront.com, smartadserver.com, spotx, avantisvideo.com, synacor.com, sharethrough.com, media.net, lockerdome.com, adtelligent.com, adyoulike.com, spot.im, spotim.market, springserve.com, aolcloud.net, consumable.com, triplelift.com, teads.tv, yieldmo.com, axonix.com, pubnative.net, smaato.com, xad.com, loopme.com, trioninteractive.com, adagio.io, onetag.com, themediagrid.com, advangelists.com, mantisadnetwork.com, undertone.com, bidfluence.com, glndigital.com, tritondigital.com, adswizz.com, targetspot.com, engagebdr.com, my6sense.com, revcontent.com, amxrtb.com, vidazoo.com, spotexchange.com.

BACKPACKING LIGHT works with Advertising technology companies such as DoubleClick.Net, Google Adsense, Evidon, Google Publisher Tag, Aggregate Knowledge, Turn, SkimLinks, DoubleVerify, Adconion, Amazon Ad System, Amazon Associates, AppNexus, The Trade Desk, Openads/OpenX, Yahoo Small Business, AppNexus Segment Pixel, SpotXchange, Mediaplex, Rocket Fuel, Integral Ad Science, PointRoll, X Plus One, Conversant, Commission Junction, Google AdSense Custom Search Ads, DoubleClick Bid Manager, BlueKai DMP, BlueKai, AvantLink, Facebook Custom Audiences, Google Adsense Asynchronous, StickyAds TV, Advertising.com, Adap.TV, IponWeb BidSwitch, Media Innovation Group, Teads, Atlas, Rubicon Project, Index Exchange, Tapad, Trueffect, Walmart, Adblade, AdBlade Embed, Adify, Vidible, Flashtalking, Google AdSense Integrator, Adform, VINDICO, BannerFlow, Sojern, Ads.txt, Google Reseller, Innovid, Pubmatic, Google Direct, DistrictM, GumGum, SiteScout, Yahoo Ad Sync, Technorati Media, Burst Media, Criteo, Beeswax, Taboola, StackAdapt, Simpli.fi, AcuityAds, Blis, RUN Ads, Media.net, MaxPoint Interactive, Drawbridge, AdStanding, Sovrn Direct, Lijit Direct, AppNexus Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, DistrictM Reseller, IndexExchange Direct, IndexExchange Reseller, Lockerdome Direct, DistrictM Direct, AdYouLike Direct, AdYouLike Reseller, Bidfluence Reseller, ContextWeb Reseller, ORC International Reseller, ORC International Direct, RubiconProject Direct, Yieldmo Direct, Teads Direct, Triple Lift Direct, FreeWheel Direct, Consumable Direct, AOL Reseller, Sonobi Reseller, Sovrn Reseller, Kargo Direct, LKQD Reseller, SpringServe Reseller, Improve Digital Reseller, SmartAdServer Reseller, Converstand Media Direct, AppNexus Direct, Tremor Video Reseller, RhythmOne Direct, SpotXChange Reseller, FreeWheel Reseller, adtelligent Reseller, Media.net Direct, ShareThrough Direct, GumGum Direct, Telaria Reseller, Undertone Direct, PubMatic Direct, Adform Reseller, Amazon Direct, RhythmOne Reseller, Yahoo Reseller, Exponential Reseller, Chocolate Direct, 33 Across Reseller, Bidtellect Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Comet Cox Media Reseller, Synacor Reseller, Beachfront Direct, AvantisVideo Direct, OpenX Direct, Beachfront Reseller, AdMan Reseller, Infolinks Direct, Synacor Direct, Connatix Direct, LKQD Direct, Converstand Media Reseller, Google Remarketing, Triton Digital Direct, The MediaGrid Reseller, OneTag Reseller, ucfunnel Reseller, Prebid, TargetSpot Direct, Revcontent Direct, my6sense Reseller, Taboola Direct, Amazon Transparent Ad Marketplace, Lijit Reseller, Teads Reseller, Vidazoo Reseller, SmartAdServer Direct, LoopMe Reseller, Smaato Reseller, Yahoo Direct, Mantis, Sonobi Direct, FLoC, vidoomy Reseller, Aniview Reseller, E-Planning Reseller, Yieldmo Reseller, Criteo Reseller, ShareThrough Reseller, OneTag Direct, 33 Across Direct, Media.net Reseller, Triple Lift Reseller, Nativo Direct, Mobfox Reseller.