About

Bay Nature Institute, publisher of Bay Nature Magazine and Baynature.org, is dedicated to connecting people to the natural world of the Bay Area in print, online, on the air, and in the field. We inspire people to explore, understand, and protect nature nearby.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Exploring Nature in the San Francisco Bay Area
  • Key Differentiator
    Mission The Bay Nature Institute, based in Berkeley, California, is dedicated to educating the people of the San Francisco Bay Area about, and celebrating the beauty of, the surrounding natural world. We do so with the aim of inspiring residents to explore and preserve the diverse and unique natural heritage of the region, and of nurturing productive relationships among the many organizations and individuals working towards these same goals. History The idea for Bay Nature arose out of a conversation between Malcolm Margolin, publisher of Heyday Books, and David Loeb, current publisher of Bay Nature, in February 1997. The concept was to create a luminous and intelligent publication that would reflect the natural beauty of the San Francisco Bay Area, honor the region’s legacy of environmental advocacy, and nurture its wealth of creative talent. Margolin and Loeb launched Bay Nature magazine in January 2001, with invaluable collaboration from Marilyn Hope Smulyan, Amy Hunter, Tom White, Dennis Gallagher, and Dave Bullen; and with lead funding from the David and Lucille Packard Foundation. Bay Nature began life as a project of the Clapperstick Institute, the nonprofit affiliate of Heyday Books. In 2004, Bay Nature Institute was formed as an independent tax exempt charitable organization and took over publication of the magazine. Today, the Institute publishes the magazine, sponsors the production of “Bay Nature on the Air,” arranges and leads outings to places featured in Bay Nature magazine, and hosts the BayNature.org website. From its inception, Bay Nature has drawn from the legacy of conservation leadership and action that is a hallmark of the Bay Area. As such, Bay Nature is an expression of the dynamism and creativity of the region’s conservation and natural history communities—including local nonprofits, museums, research institutions, open space agencies, and individuals.
Site Traffic
  • 350597 Global Rank
  • 78601
    United States
  • 154 K Estimated Visits
Traffic Sources
  • Search
    58.58%
  • Direct
    28.68%
  • Social
    9.43%
  • Referrals
    3.15%
  • Mail
    0.15%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 284,770
18,079
United States Rank 109,198
87,147
United States Page Views 89.1%
16.1%
Top Countries
Top Search Keywords
  • Deutsch
  • Motorrad
  • Straße
Ad Intelligence
  • Standard
    100.00%
Ads Seen Recently
4
Latest Advertisers
Longest Running Ad
Bay Nature
Device
Desktop
Dimensions
other
Bay Nature
Device
Mobile
Dimensions
300x250
Bay Nature
Device
Mobile
Dimensions
300x250
Bay Nature advertising reaches 154k visitors across desktop and mobile web, in countries such as United States, India, Mexico, United Kingdom, New Zealand. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Bay Nature will allow you to reach consumers in industries or verticals such as .

They are headquartered at Berkeley, CA, United States, and have 2 advertising & marketing contacts listed on Kochava.

Bay Nature works with Advertising technology companies such as Openads/OpenX, Google AdSense Custom Search Ads, Facebook Custom Audiences, DoubleClick.Net, Google Publisher Tag, Google Adsense, Google AdSense Integrator.