Publisher: #1 For The Most Country - Big Dog 92.7 :: Home

“Selling an FM country music station to Regina listeners should be about as difficult as selling cold beer at a Saskatchewan Roughriders’ game in August…” - Regina Leader Post, February 2008 We tend to agree! Country music radio is the second most popular format among North American radio stations and the top music format – that’s right - ahead of rock, classic rock, oldies, adult contemporary, Top 40 and light rock. Much of this success is due to the fact that it has always been targeted at the 35-45 year old – right in the middle of the 25-54 year old age group. In recent years, with the onslaught of young, high impact performers such as Carrie Underwood, Brad Paisley and Taylor Swift, Country music is bringing on the younger consumer group in unprecedented numbers. The result is an advertising-friendly format that consistently delivers a steady balance of listeners across the 25-34, 35-44, and 45-54 year old demographics. No other music format enjoys this kind of consistency. In Regina, Big Dog 92.7 is the only Country FM station that delivers this format big and bold! The first new radio station in a generation in Regina, Big Dog 92.7 signed on the air in February 2008, and has accomplished in just 2 years what other stations have not done in decades – attracting large audiences and advertisers alike! An urban focused radio station, Big Dog 92.7 is all about music and entertainment for the people of Regina and area. Our goal is to provide a radio experience that everyone in the family can enjoy and that advertisers can depend on to generate traffic to their business. Big Dog approaches doing business in much the same way as Country music attracts listeners – honestly and without any ‘smoke and mirrors’. Want to see ratings? We will show them to you. Want new ideas? We will develop them for you. With the most experienced advertising team in the market, we will help you develop, plan, create and implement your advertising campaign. We have state of the art production studios and know how to use them. As part of Canada’s largest radio broadcasting company, we have voices, people, expertise and resources available to us that others can’t even begin to dream about! Like any other business, embracing change is a cornerstone of success. In the fall of 2010, Big Dog 92.7 will change the way media interact with the launch of our new on line interactive platform. It has long been recognized that the emotional impact of radio, combined with the visual and detail abilities of on-line marketing is simply unbeatable. Our team can develop an on-line strategy for your business that will get you the results you have long wished for, with detailed tracking reports, thrilling creative ideas and levels of customer engagement that will literally change how on-line marketing is done in Regina.