About

Business Know-How provides business ideas, information, resources and advice for small business and home business. Find free information about starting a business, marketing, managing, financing and growing small businesses. Locate resources to run and grow your business

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Small Business Strategies & Ideas That Work | Business Know-How ®
  • Key Differentiator
    Advertising Opportunities On Business Know-How Small Business, Franchise, and Career Sites Rate Card Thank you for your interest in advertising with Business Know-How®. Minimum Spend for Banner Advertising Please note: Business Know-How currently has a $1000/ month minimum spend requirement for banner and newsletter advertising. We accept franchise advertising, but we do not accept business opportunity ads. Some general information about Business Know-How follows. Business Know-How consists of several web sites and newsletters with a common goal to provide tips, hints, facts and resources to help home business and small business owners start, run, manage and grow their businesses. Business Know-How is widely known from having been featured on America Online's proprietary service from 1990 until June 2001. In addition, the site's founder, Janet Attard, is a respected small and home business authority and author of several small business books. She is frequently quoted by the press. Our main site, Businessknowhow.com, is an award-winning site that contains feature articles, blogs, how-to and advice columns and a forum. We also produce a career site (Careerknowhow.com). Audience Our audience for Business Know-How consists of small and home businesses owners and business managers who have full-time jobs and work part-time as consultants, or other businesses. According to various surveys we've run, more than half are over 40 years old, more than half have been in business more than 4 years, and the male/female split is about 50/50. The site also attracts human resources managers, since we sell a line of HR compliance products. The businesses BusinessKnowHow.com serves run the gamut from web developers and computer consultants to auto detail shops, independent accountants, sole practitioner and small office attorneys, beauty salons, trucking companies, retailers, small manufacturers, internet businesses, and office support (secretarial service) businesses. Our Careerknowhow.com site is targeted at people who want to get ahead in their careers. . What visitors say Here, from some recent, unsolicited testimonials, is what our visitors have to say about Business Know-How: Enjoy getting your updates. Well-written articles, very informative, and very supportive to all of us who "swim in the daily soup". Kyle DeLoach ----------------- Janet: Your magazine is always guiding me. Next week I am going to have a booth at an Austin, Tx show. So your article on Shows was perfect, just on time for me, like a check list. Susanna Torres ----------------------- I am thankful for a site like this and I will positively be visiting it often. Thank you ~ Charm ---------------------- I truly look forward to reading your excellent and highly relevant and informative "Business Know How" e-mails. Keep them coming, I learn so much from them. - Rita E. Acuna I’ve got to tell you……of all the many newsletters I receive, some of which I don’t even open and read, I get more out of yours than anyone else’s. - Jeff Unique Users and Page Views The statistics for the sites are as follows. It should be noted that there is probably some overlap in usage between the sites. Site visitors/month page views/per month Business Know How (.com and .net together) ~ 250,000 350,000 - 400,000 CareerKnowHow.com 8,000 20,000 Newsletters The main newsletter is Business Know-How, which has ~30,000+ opt-in subscribers. The list for this newsletter is mailed to twice a week -usually on Tuesday and Thursday. The newsletter is sent in html format with a text-only version for those who can't read html email. Types of Advertising Available Advertising opportunities on Business Know-How include banners on our web site (various standard industry sizes); and text ads in our newsletters. Sponsorships and sponsored content. These are arranged on a case by case basis and can range from the presence of a sponsorship button on an ongoing basis to sponsored content. Sponsored content can be either something the advertiser creates, or that we create .If you are interested in sponsoring our site, please contact us with information about the type of product or service you offer and the type of relationship you are looking for. Advertising Rates Banner Type Cost Discounts available for payment in advance Discount available for multiple insertions in newsletter. Visitors to our site come here for the content, so many of them read to the end of an article. So bottom ads to get seen. Rectangle – 300 x 250 $25 to $50 CPM, depending on the channel and placement (call for info) 728 x 90 Leaderboard top of page $15 CPM 120 x 600 Skyscraper $15 CPM 125 x 125 ; 90 x 120 or 125 x 180 wide - right side, above fold $10CPM 468 x 60 bottom of page $5 CPM Newsletter- inserted in the top ad spot in our regular Business Know-How newsletter (button size graphic plus text) $10 CPM payable in advance. - subject to availability Banner Ad campaign plus newsletter ads Contact us for special discount Sponsorships & Sponsored content Contact us Note: CPM stands for Cost Per Thousand Impressions To place an ad, please send email to Janet Attard or call us at 631-467-8883 during east coast business hours.
Site Traffic
  • 297316 Global Rank
  • 182981
    United States
  • 258 K Estimated Visits
Traffic Sources
  • Search
    85.77%
  • Direct
    13.39%
  • Referrals
    0.64%
  • Social
    0.21%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 65,735
187
United States Rank 47,249
17,721
United States Page Views 25.0%
14.5%
Top Countries
Top Search Keywords
  • Small Business
  • Start Up
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
1,566
Longest Running Ad
Business Know How
Device
Desktop
Dimensions
other
Business Know How
Device
Desktop
Dimensions
300x250
Business Know How
Device
Mobile
Dimensions
other
Business Know How
Device
Desktop
Dimensions
other
Business Know How
Device
Desktop
Dimensions
other
Business Know How
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
spotx.tv
reseller
307420
7842df1d2fe2db34
spotxchange.com
reseller
307420
7842df1d2fe2db34
spotx.tv
direct
307420
7842df1d2fe2db34
spotxchange.com
direct
307420
7842df1d2fe2db34
media.net
direct
8cul1awyd
media.net
direct
8cubcb617
yahoo.com
reseller
57289
e1a5b5b6e3255540
yahoo.com
reseller
58723
pubmatic.com
reseller
158853
5d62403b186f2ace
pubmatic.com
reseller
157962
5d62403b186f2ace
adcolony.com
reseller
801e49d1be83b5f9
1ad675c9de6b5176
Business Know How advertising reaches 258k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Turkey, Philippines, Canada, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Business Know How will allow you to reach consumers in industries or verticals such as .

They are headquartered at Bohemia, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Business Know How inventory partners include: spotx.tv, spotxchange.com, media.net, yahoo.com, pubmatic.com, adcolony.com, admixer.net, webeyemob.com, openx.com, appnexus.com, adingo.jp, teads.tv, yieldmo.com, onetag.com, pubnative.net, rubiconproject.com, contextweb.com, google.com, infolinks.com, xad.com, lijit.com, sovrn.com, emxdgt.com, indexexchange.com, adform.com, connectad.io, sonobi.com, districtm.io, aol.com, advertising.com, richaudience.com, improvedigital.com, conversantmedia.com, axonix.com, adtech.com, 33across.com, bizzclick.com, video.unrulymedia.com, rhythmone.com, triplelift.com, smaato.com, gumgum.com, smartadserver.com, coxmt.com, aps.amazon.com, freewheel.tv, tremorhub.com, springserve.com, vindicosuite.com, ucfunnel.com, aralego.com, synacor.com, outbrain.com, lkqd.net, lkqd.com, bidtellect.com, revcontent.com, e-planning.net, luponmedia.com, consumable.com, telaria.com, criteo.com, aolcloud.net, ad-generation.jp, vidazoo.com, lockerdome.com, publishers.teads.tv, platform.videologygroup.com, sfx.freewheel.tv, rubicon.com, brightroll.com, oath.com, altitudedigital.com, vertamedia.com, altitude-arena.com, fyber.com, ezoic.com, audienciad.com, onomagic.com, brightcom.com, beachfront.com, engagebdr.com, my6sense.com, audience.media, yieldnexus.com, undertone.com, smartyads.com, loopme.com, advangelists.com, 152media.com, avantisvideo.com, amxrtb.com, yldbt.com.

Business Know How works with Advertising technology companies such as Chango, Adconion, The Trade Desk, Flashtalking, AdMeld, PulsePoint, Real Media Group, Open AdStream, 247 Media, Dstillery, DoubleVerify, DoubleClick.Net, Openads/OpenX, AppNexus, Evidon, Yield Manager, Tacoda, eXelate, BlueKai, Atlas, Resonate Insights, AOL-Time Warner Online Advertising, Advertising.com, Turn, Accuen, Neustar AdAdvisor, Media Innovation Group, Google Adsense for Search, Google Adsense, Bizo, Criteo, Facebook Exchange FBX, ContextWeb, Adify, Yahoo Small Business, Pubmatic, Rubicon Project, SpotXchange, Videology, Adap.TV, Integral Ad Science, Specific Media, VINDICO, Aggregate Knowledge, Google Adsense Asynchronous, X Plus One, Impact, DoubleClick Bid Manager, AcuityAds, ADTECH, Google Matched Content, BrightRoll, Digilant, LiveRail, MyBuys MyAds, Kauli, StickyAds TV, Twitter Ads, Ohana, Teads, Switch Ads, Crosswise, Geniee, AudienceScience, SiteScout, Rocket Fuel, AdGear, Burst Media, BlueKai DMP, Semasio, Sonobi, Index Exchange, Tapad, Simpli.fi, Jumptap, Improve Digital, Commission Junction, IponWeb BidSwitch, adingo, Drawbridge, Smartclip, Magnetic, Connexity, RhythmOne, RadiumOne, ShareASale, PointRoll, Experian, RealVu, Polymorph, eyeReturn, Adform, Datonics, Komoona, Cabelas, AdMeta, GAP, AdRoll, QVC, Walmart, AlephD, Google Publisher Tag, Collective Media, GumGum, Vidible, Bidtellect, TripleLift, Adhigh, Eye View Digital, Taboola, Yashi, Eyeota, Tribal Fusion, DynAdmic, Adobe Audience Manager Sync, Yahoo Ad Sync, GetIntent, nToggle, RUN Ads, Media.net, Nativo, SpotX, Ezoic, Facebook Custom Audiences, Criteo Publisher Marketplace, Tail Target, Prebid, Forensiq, Google Direct, Ads.txt, SpotXChange Direct, LKQD Reseller, SpotXChange Reseller, FreeWheel Reseller, Google Reseller, AOL Reseller, DistrictM Direct, AppNexus Reseller, Sonobi Reseller, RubiconProject Reseller, ORC International Reseller, Converstand Media Reseller, Converstand Media Direct, Sovrn Direct, Sovrn Reseller, Lijit Direct, Lijit Reseller, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, Outbrain Direct, Outbrain Reseller, Tremor Video Reseller, Fyber Reseller, SmartAdServer Reseller, Adblade, AdBlade Embed, IndexExchange Reseller, Research Now, RhythmOne Reseller, Teads Reseller, Beeswax, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, Comet Cox Media Direct, Amazon Direct, LifeStreet Media, Amazon Ad System, Amazon Associates, Infolinks, AppNexus Segment Pixel, OpenX Direct, DemDex, Innovid, Tru Optik, Adition, Adstir, AdKernel, Technorati Media, Appier, Adswizz, SkimLinks, Clickagy, YieldBot Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, Smaato Reseller, Synacor Reseller, Sharethrough, Yieldmo, SpringServe Direct, IndexExchange Direct, Sonobi Direct, ORC International Direct, StackAdapt, Avocet, BounceX, PubMatic Direct, C1X, Google AdSense Integrator, MainAd, ClipCentric, Proclivity, Improve Digital Reseller, Adform Reseller, MicroAd, AdMatrix, Sociomantic, AdTheorent, Media.net Direct, Media.net Reseller, Genesis Media Reseller, Genesis Media Direct, adtelligent Reseller, Oath Reseller, BrightRoll Reseller, Videology Group Reseller, Bidtellect Reseller, Revcontent Reseller, Connectad Direct, Lockerdome Direct, Mobile Ad Trading, RubiconProject Direct, Google Inteactive Media Ads, Native Ads, adtelligent, NetSeer, Vuble, SpringServe, ZypMedia, Admixer, Vidazoo Reseller, Freebit Admind, So-net Media, FreakOut, Cauly Center, DistrictM, Yahoo Direct, Yahoo Reseller, AOL Direct, IndexExchange, AppNexus Direct, Synacor Direct, ucfunnel Reseller, SpringServe Reseller, AvantisVideo Direct, RhythmOne Direct, Amazon Transparent Ad Marketplace, 152 Media Direct, Undertone Direct, LoopMe Reseller, SmartyAds Reseller, Undertone Reseller, OneTag Direct, Revcontent Direct, Beachfront Reseller, my6sense Reseller, Brightcom Direct, Triple Lift Direct, Infolinks Direct, OneTag Reseller, Consumable Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, Adform Direct, E-Planning Direct, Rich Audience Direct, Yieldmo Direct, Consent Management Platform API v 2.0, fluct Direct, Teads Direct, Admixer Reseller, LinkedIn Ads, AdMan Direct, ucfunnel Direct, ShareThrough Direct, AdMan Reseller, ShareThrough Reseller, Triple Lift Reseller, 33 Across Direct, saambaa Direct, ad.plus Direct, Admixer Direct, AdTrue Direct, Between Digital Direct, Improve Digital Direct, pixfuture Direct, SmartAdServer Direct, Taboola Direct, Between Digital Reseller, Criteo Reseller, GroundTruth Reseller, Tappx Reseller, AdYouLike Direct, Ezoic Direct, adtelligent Direct, Chocolate Direct, Stroeer Direct, SunMedia Direct, AdYouLike Reseller, Microsoft Advertising, Banman Pro, Link Share, Intellitxt, Vibrant Advertising, Kontera.