Check out our Unified Marketing Activation Platform: A single model framework that provides fast, accurate, strategic and tactical marketing insights and recommendations.

Marketing Mix Models (MMM) explain the 40,000 foot story to executives and leadership. Multi-touch Attribution (MTA) explains the 4 foot high individual consumer story to media planners, buyers, and technologists. Each works well in its own right, but getting them to co-exist is nearly impossible. It can be like comparing apples to staplers.

Do you need MTA or Unified? We have a solution for you either way.

DO YOU NEED UNIFIED?
+ You currently use both MMM and MTA and find large discrepancies
+ You invest heavily in digital and offline marketing
+ Your marketing organization wants to be more data-driven
+ Your revenue comes through online and offline points-of purchase
+ Your business is affected by economic, seasonal, competitive, and weather factors

Find out more here: http://www.convertro.com/unified-attribution-model

DO YOU NEED MTA?
+ You currently use last-click and aren’t seeing revenue growth via advertising
+ You primarily advertise direct to consumer or business via user-level methods like search, display, email, social, direct mail or catalog
+ You want to tie advertising effectiveness back to your CRM.
+ You want to better understand your consumers’ journey to purchase
+ You are under pressure to maximize the effectiveness of every marketing dollar
+ Your business sells through multiple channels: brick & mortar, online, and via mobile applications

Find out more here: http://www.convertro.com/multi-touch-attribution/

Contact us:
info@convertro.com
1-800-797-0176