About

"The online arbiter of cool for the swingset crowd" - Parents Magazine
The best in gifts, gear, and everything new and cool for moms” -Martha Stewart.

Cool Mom Picks was founded by entrepreneurs Kristen Chase and Liz Gumbinner in 2006, with sister site Cool Mom Tech following in 2010 and what started as a grassroots shopping blog has grown to be arguably the most influential sites for parents curating the best in gifts, gear, technology, tips, style, recipes, crafts and resources available for parents. (Yes, dads too.)

While Cool Mom Picks regularly features mainstream brands, they love shining a light on indie or emerging designers, boutique brands, new technology, and mom/women-run companies.

Named one of the “Top 3 Blogs for Parents” by Real Simple, the “No. 1 Shopping Blog for Parents” and "by Babble, and “Best of the Web for Kids” by InStyle, Cool Mom Picks has established itself as the go-to source for hundreds of thousands of shoppers, celebs, producers and editors each month.

Mothers themselves, both Kristen and Liz are often featured in national and local media discussing gift ideas, parenting trends and hot topics, shopping deals, technology, mobile apps, social media, and marketing to parents. They've been featured prominently in the NY Times, LA Times, Washington Post, and many regional papers. Broadcast appearances include The TODAY Show, CBS This Morning, GMA Live!, The Martha Stewart Show, CNN, HLN, ABC News Now, CBS Atlanta, Fox 5 NY, NY1, and cross-country satellite media tours for local network affiliates.

For more, go to http://www.coolmompicks.com/about.php

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    the coolest gifts and gear for parents
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Food & Beverage, Health & Beauty, Healthcare, Technology
  • Key Differentiator
    Do you have a product or service that demands to be seen by hip parents across the country? Don’t just sit there, advertise. More than a half-million visitors a month include TV producers, magazine editors, boutique buyers, celebrity parents (but only the nice ones) and the coolest moms in the world, if we do say so ourselves. So go ahead, talk to them. They won’t bite. But they will click. We have opportunities for both small businesses who have never placed an ad before, and the big ones who want to go all out for a product launch or major year-long campaign effort. And while we do offer display ads, we especially love getting creative to develop custom packages that will work best for your own marketing goals. Opportunities include a newsletter that reaches 50,000 opt-in subscribers, a successful dedicated email program, seasonal gift guides, original video content, in-person events, and sponsored content series for relevant brands. (In other words, we like you and you don’t sell tobacco products or nuclear arms.) Besides, we love introducing our readers to companies that we love too. It’s what we do.
Site Traffic
  • 454304 Global Rank
  • 120305
    United States
  • 125 K Estimated Visits
Traffic Sources
  • Search
    71.02%
  • Direct
    15.96%
  • Social
    10.77%
  • Referrals
    2.25%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 113,429
6,657
United States Rank 45,076
16,109
United States Page Views 77.8%
12.9%
Top Countries
Top Search Keywords
  • Industrial Goods and Services
  • Process Equipment
  • Separators
Ad Intelligence
  • Standard
    99.88%
  • Direct
    0.12%
Ads Seen Recently
2,591
Longest Running Ad
Cool Mom Picks
Device
Desktop
Dimensions
other
Cool Mom Picks
Device
Mobile
Dimensions
320x50
Cool Mom Picks
Device
Mobile
Dimensions
300x250
Cool Mom Picks
Device
Mobile
Dimensions
300x250
Cool Mom Picks
Device
Mobile
Dimensions
320x50
Cool Mom Picks
Device
Desktop
Dimensions
728x90
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-5879189984012447
f08c47fec0942fa0
triplelift.com
direct
6291
6c33edb13117fd86
triplelift.com
direct
6290
6c33edb13117fd86
triplelift.com
direct
6289
6c33edb13117fd86
triplelift.com
direct
6288
6c33edb13117fd86
triplelift.com
direct
6287
6c33edb13117fd86
triplelift.com
direct
6286
6c33edb13117fd86
triplelift.com
direct
5825
6c33edb13117fd86
video.unrulymedia.com
direct
unrx-pub-e1b123d0-0bf1-4c85-80ef-8d6ff2d77f8d
teads.tv
direct
17002
15a9c44f6d26cbe1
media.net
direct
8cuh2euj4
Cool Mom Picks advertising reaches 125k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Australia, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on Cool Mom Picks will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Technology, Healthcare, Health & Beauty, Food & Beverage.

They are headquartered at Columbus, MS, United States, and have 5 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Cool Mom Picks inventory partners include: google.com, triplelift.com, video.unrulymedia.com, teads.tv, media.net, openx.com, appnexus.com, undertone.com, pubmatic.com, rubiconproject.com, aps.amazon.com, indexexchange.com, improvedigital.com, advertising.com, spotx.tv, spotxchange.com, sekindo.com, districtm.io, gumgum.com, lijit.com, sovrn.com, cafemedia.com, yahoo.com, deepintent.com, yieldmo.com, conversantmedia.com, kargo.com, chocolateplatform.com, vdopia.com, rhythmone.com, sharethrough.com, tremorhub.com, telaria.com, sonobi.com, adtech.com, themediagrid.com, lkqd.net, freewheel.tv, oathprebid.com.

Cool Mom Picks works with Advertising technology companies such as Facebook Exchange FBX, The Trade Desk, Spongecell, X Plus One, LucidMedia, Connexity, Flashtalking, RadiumOne, Videology, Integral Ad Science, DoubleVerify, AdRoll, AppNexus, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, Technorati Media, ContextWeb, Neustar AdAdvisor, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, Aggregate Knowledge, Yahoo Publisher Network, Media Innovation Group, DemDex, Vizu, Amazon Associates, Evidon, BlueKai, Google Adsense, Specific Media, Travora Media, PHP Ads, Atlas, DoubleClick.Net, Federated Media Publishing, ShareASale, Google Publisher Tag, PointRoll, Mediaplex, Flite, VINDICO, Yahoo Small Business, Commission Junction, PepperJam Network, Zenovia, eXelate, Tapad, Jumptap, Adconion, Accuen, AppNexus Segment Pixel, Switch Ads, Link Share, YieldBot, Twitter Ads, AudienceScience, bRealtime, SiteScout, IponWeb BidSwitch, Google Adsense Asynchronous, Resonate Insights, AOL-Time Warner Online Advertising, Drawbridge, BlueKai DMP, DoubleClick Bid Manager, Markerly, Sociomantic, Digilant, LiveRail, MyBuys MyAds, Ohana, Crosswise, AdGear, Advertising.com, Experian, Adobe Audience Manager Sync, AdThrive, Adomik, Criteo, ADTECH, Prebid, Sonobi, RhythmOne, Yahoo Ad Sync, Burst Media, RUN Ads, AdMatrix, GumGum, Sonobi Direct, Sovrn Direct, ContextWeb Direct, Smaato Direct, Comet Cox Media Direct, Fyber Reseller, AOL Direct, SmartAdServer Reseller, Google Direct, OpenX Reseller, Lijit Direct, AppNexus Reseller, Ads.txt, LKQD Reseller, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, OpenX Direct, DistrictM Direct, Google Reseller, FreeWheel Direct, Videology Group Reseller, GumGum Direct, Sekindo Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, IndexExchange Reseller, IndexExchange Direct, Eyeota, Narrative, Avocet, CogoCast, GetIntent, Adhigh, Tribal Fusion, Magnetic, Media.net, BrightRoll, Improve Digital, Geniee, adingo, Smartclip, TripleLift, SkimLinks, BidTheatre, Walmart, Infolinks, Criteo Publisher Marketplace, ORC International Direct, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, RubiconProject Direct, DistrictM Reseller, Semasio, Amazon Direct, Amazon Ad System, Taboola, Bidtellect, Taboola Sponsored Links, Teads, Clinch, Beeswax, PubMatic Direct, Beachfront Direct, 33 Across Direct, RhythmOne Direct, Teads Direct, RubiconProject Reseller, YieldBot Reseller, Undertone, AcuityAds, Google AdSense Integrator, ClickCertain, eBay Partner Network, eyeReturn, Traverse, Snap Pixel, Clickagy, EMX, MicroAd, Ad Tech Japan AOL, AdTheorent, 161Media, Proclivity, Primis Direct, Media.net Direct, Undertone Direct, AdStanding, StackAdapt, 33 Across Reseller, Yieldmo Direct, Chocolate Direct, DistrictM, Mobile Ad Trading, Blis, Eye View Digital, Yieldmo, Infectious Media, BidSwitch, Adelphic, Header Tag by Index Exchange, Outbrain, Freebit Admind, So-net Media, Cinarra, Loopme, PLAYGROUND XYZ, AdTech Studio, Yahoo Direct, The MediaGrid Direct, Telaria Reseller, Admedo, JustPremium, DynAdmic, ZypMedia, Adition, Yieldlab, Widespace, Research Now, Adstir, Telaria Direct, Tremor Video Direct, Consumable Direct, SpotXChange Direct, Kargo Direct, MaxPoint Interactive, SpringServe Direct, ShareThrough Direct, Google Inteactive Media Ads, Amazon Transparent Ad Marketplace, Roku, Sharethrough, Adform, Advangelists, Datonics, VigLink, Jivox, Converstand Media Direct, Criteo Direct, DeepIntent Direct, Nativo Direct, SmartAdServer Direct, TrustX Direct, Yahoo Reseller, Blog Ads, BlockAdBlock, CafeMedia, GumGum Reseller, Smaato Reseller, The MediaGrid Reseller, Affiliate Future.