About

WCBD originally signed onto the airwaves in 1954 as WUSN-TV in what was then a very remote portion of Mount Pleasant.

In 1983 Media General purchased WCBD from the State Record Company. In the years that followed, WCBD moved from last place in the market, to a contender for first place. The station went from producing one hour of local news, to producing three and one half hours of news weekdays. WCBD became an NBC affiliate in 1996.

WCBD celebrated its 60th Anniversary in 2014.

WCBD's call letters stand for: C=Charleston, B=Berkeley, D=Dorchester for the three main counties it serves.

The news operation uses the latest technology to gather information from throughout the Lowcountry and the region. The main studio is located in a totally digital facility with office, technical and studio space in Mount Pleasant (just at the foot of the Arthur T. Ravenel Jr. Bridge). In addition to our main facility, News 2 also operates a news bureau located in Columbia. Our main tower facility is located in Awendaw which services viewers in Berkeley, Charleston, Clarendon, Colleton, Dorchester, Georgetown, and Williamsburg counties.

News 2 is equipped with two microwave live trucks, a mobile satellite truck, several portable microwave live units, and a fleet of news vehicles. Our news department has access to over 50 remote cameras located throughout the Lowcountry via the SC Department of Transportation Traffic Cameras as well as our very own Sky View 2 (tower cam) overlooking the Arthur Ravenel Jr. Bridge and the Charleston Harbor.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
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    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Charleston News & Weather | Summerville, Mt. Pleasant, SC
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    Television, Internet and Mobile Advertising WCBD Advertising WCBD News 2, Lowcountry CW and counton2.com is the best resource for up to the minute local news, weather, entertainment, sports, special features and streaming media in Charleston and the surrounding areas. We offer advertisers the opportunity to reach an educated and affluent audience that counts on dependable online coverage every day. Learn more about WCBD by visiting our About WCBD page. Internet and New Media Advertising Advertising on counton2.com is easy and affordable. We can pair our broadcast TV commercial advertising with your online campaign or package one of our other opportunities such as Yahoo Behavioral Targeting and Zillow Real Estate. Let us customize an affordable package for you today! We provide extensive internet reporting to track impressions, click rates and more... We offer a wide range of online services designed for you. Online advertising is a dynamic, cost effective way to give more information to potential customers, especially when converged with broadcast and print publications. 50 million Americans use the Internet every day for their news. Traditional media organizations dominate online news sources. Thirty-one percent of broadband users go to websites of a local TV news station. WCBD Interactive, along with our broadcast services, offers advertisers an integrated solution to reaching customers effectively - from a cost and a communications perspective. Let us show how our online services are right for you! Standard Advertising: From standard rotational banners to rich media (banners, overlays, corner peels, etc) and pre-roll video. Mobile Advertising: WCBD Text Alerts - This is a text service for web enabled mobile phone users who subscribe to receive regular updates from Weather, News, Traffic, etc. Mobile Website - WCBD has their own mobile website to reach our users on the go! You can run standard banner ads on our mobile site so you will never miss a beat. Yahoo: WCBD has partnered with Yahoo to offer Behavioral Targeting to our advertisers. If you could place your ad in front of a pre-qualified audience of users who are looking to buy your product, could you say no? A user's behavior is tracked in live-time to determine when a user is looking to buy or engage with a product or service. Yahoo also has the ability to demographically (age, gender), geographically (by DMA down to specific zip codes), and day-part target users as well in order to reach your ideal audience target. Zillow: Through counton2.com's Real Estate section and Zillow.com we are able to provide our advertisers the ability to reach users in the house buying process. Zillow is the second largest real estate site online. With a median household income of $77,695 and average credit score of 755 you will be able to reach a high-end user. Creative Services: Splash pages / websites / contest pages / custom banner advertisements that integrate video, audio, and animation.
  • Owned / Operated Properties
    wcbd.com
Site Traffic
  • 6675217 Global Rank
  • 5304225
  • 131 Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 186,981
5,289
United States Rank 47,211
8,912
United States Page Views 97.2%
12.3%
Top Countries
Top Search Keywords
  • Executive Branch
  • Federal Aviation Administration
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 4.3 Avg. Rating
  • 34 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.wcbd.android.weather
  • App Support: http://www.counton2.com
  • Genre: weather
  • Bundle ID: com.wcbd.android.weather
  • App Size: 38.9 M
  • Version: 450700
  • Release Date: November 14th, 2011
  • Update Date: June 4th, 2021

Description:

Never let the weather catch you by surprise again. The trusted weather experts at Storm Team 2 deliver Charleston, South Carolina's most accurate hour-by-hour forecast for the next day and for the week ahead. Unlike other weather apps, you'll get a local forecast that is customized for you.

Download the WCBD Weather app for fast, accurate local and national weather at your fingertips. With its personal alert notifications, you'll know when significant weather is heading your way and when to take cover. And when you are traveling, use WCBD Weather to get real-time weather forecasts, interactive radar and current conditions for anywhere in the U.S.

The WCBD Weather app utilizes the most advanced radar maps, weather and digital technology available. With its easy to use interactive radar, you can take control and see where the storm is now and where it is tracking. Then, set customized alerts to keep you and your family informed and safe.

Features:
- Live interactive radar with many layering options lets you track the storms around you
- Alerts for severe weather go to your home screen and cue an audio alert
- Traffic conditions for Charleston area
- The most accurate hour-by-hour forecast for the next day and week ahead for Charleston, SC
- The latest video forecast from Storm Team 2
- Current weather conditions for Charleston, SC and anywhere in the United States
- Share the weather conditions via text message, email, Facebook or Twitter
- You can set multiple custom locations to track forecasts, alerts, radar, and more
- News and weather headlines from counton2.com

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    19.42%
  • Standard
    80.53%
  • Direct
    0.05%
Ads Seen Recently
4,171
Longest Running Ad
Counton2
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Desktop
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other
Counton2
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Desktop
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other
Counton2
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Mobile
Dimensions
300x250
Counton2
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Mobile
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320x50
Counton2
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Desktop
Dimensions
300x600
Counton2
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Desktop
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728x90
Counton2
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Desktop
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other
Counton2
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Desktop
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other
Counton2
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Counton2
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
liveintent.com
direct
20004
liveintent.com
direct
20001
liveintent.com
direct
20000
liveintent.com
direct
19999
liveintent.com
direct
19998
liveintent.com
direct
19997
liveintent.com
direct
19996
liveintent.com
direct
19995
liveintent.com
direct
19994
liveintent.com
direct
19993
liveintent.com
direct
19991
Counton2 advertising reaches 674k visitors across desktop and mobile web, in countries such as United States, Canada, France, United Kingdom, Switzerland. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Counton2 will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at Mount Pleasant, SC, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Counton2 inventory partners include: liveintent.com, rubiconproject.com, appnexus.com, tritondigital.com, spotx.tv, spotxchange.com, targetspot.com, gumgum.com, advertising.com, openx.com, undertone.com, pubmatic.com, indexexchange.com, google.com, contextweb.com, telaria.com, lkqd.net, tremorhub.com, yieldmo.com, adtech.com, triplelift.com, rtk.io, video.unrulymedia.com, rhythmone.com, revcontent.com, nativo.com, media.net, admanmedia.com, lkqd.com, districtm.io, aps.amazon.com, lijit.com, sovrn.com, smaato.com.

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