About

DAC Group is a leading multi-platform digital agency in the United States, United Kingdom and Canada. We are your one-stop lead generation partner. We have decades of experience bringing buyers and sellers together. Since 1972, our offices across North America have been creating industry-leading advertising programs.

Our purpose, and our promise, is to qualify, capture and convert the highest-value online and offline traffic into net-new sales for your business. We are accountable for the hard metrics against the key financial and performance indicators that matter to your business. If performance is essential to you, partner with us and prepare to be impressed.

DAC Group has a powerful approach to online and offline lead generation. We blend paid search, unpaid search, social, mobile and print/online directory marketing with state of the art measurement and proprietary technology. We have a high tolerance – and big appetite – for details and micro-management. Our integrated, multi-channel programs leverage marketing best practices to provide the greatest, most sustainable long-term return on investment in the industry. And we can prove it.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Directory Advertising Can you afford to ignore 16 billion directory searches? Can your company ignore the #1 print medium that consumers use when they are searching for a business at the point of purchase? Because of its broad reach and high conversion rates, Print Yellow Pages™ continues to play a vital role in off-line lead generation strategies. When blended with online directories, the print directory acquires a synergy that effectively targets both online and offline consumers. Internet Yellow Pages™ (IYP) now garners 5.6 billion searches annually. It feeds directory information to search engines such as Google, Yahoo and Bing and allows options like cost per call or cost per lead. With over 40 years of experience and more than 350 clients, DAC Group makes a substantial difference in the performance of our client's directory advertising. The depth of our experience, our use of innovative technology and dedication to comprehensive testing make each marketing dollar work as hard as possible. One substantial difference is our dedication to media agnostic allocation which is grounded in the depth of our experience, our proven technology, systems and research. DAC Group conducts extensive proprietary research and subscribes to many syndicated research studies including TNS, comScore, PMB, Kantar, Burk, LSA and others, to ensure that we know how categories are shifting and how this shift will affect your business. We know that Yellow Pages™ advertising is a trusted, long standing and continuously profitable tool for many of our clients. We will ensure that your directory program maximizes your return on investment; we will allocate dollars to the most effective medium. As leaders in directory advertising, we look at your marketing spend and we define the appropriate allocation that will produce the best result for your category. As usage changes, your strategy will change. Comprehensive measurement will dictate the decisions. Results will define success.
Site Traffic
  • 1536311 Global Rank
  • 123461
    Canada
  • 16 K Estimated Visits
Traffic Sources
  • Search
    56.32%
  • Direct
    29.13%
  • Social
    9.59%
  • Mail
    2.98%
  • Referrals
    1.99%
  • Display
    0.00%
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Alexa Traffic Data
Global Rank 251,569
15,039
United States Rank 111,637
230
United States Page Views 62.3%
8.7%
Top Countries
Top Search Keywords
  • Bala Cynwyd
Dac Group advertising reaches 16k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Dac Group will allow you to reach consumers in industries or verticals such as .

They are headquartered at Toronto, Ontario, Canada, and have advertising & marketing contacts listed on Kochava.

Dac Group works with Advertising technology companies such as Drawbridge, DoubleClick.Net, Facebook Custom Audiences, Beeswax, Google Remarketing, DialogTech, DoubleClick Bid Manager, LinkedIn Ads, Bizo, DemDex, Adobe Audience Manager, Twitter Ads.