About

There is no remaining copy of the March 17, 1870, issue of the Jefferson County Union because founder William Dempster Hoard forgot to save one. But it still is remembered for being the first Union ever to roll off the press.

The tiny four-page weekly began in Lake Mills but moved to Fort Atkinson on May 2, 1883, at the prompting of Fort Atkinson businessmen. Hoard did not have sufficient funds to launch his own printing plant, so he turned to Miss Emma Brown, who was printing The Wisconsin Chief, a temperance newspaper. He bought his own plant about 1883 at the corner of South Main and South Third streets.

Business flourished and, on Jan. 23, 1885, Hoard separated the dairy section into what became Hoard's Dairyman magazine, today recognized worldwide as the "bible" of the dairy industry. Hoard, who served a term as governor and is credited with Wisconsin's transformation from a wheat to a dairy state, continued publishing the newspaper until his death. His sons then operated it until their passings.

The Jefferson County Union expanded to five days a week in 1946, adding "Daily" in front of its name. Today, W.D. Hoard & Sons Co. is owned by the Knox family, with Brian V. Knox serving as company president and Daily Union publisher.

The Daily Union remains one of a handful of independently owned daily newspapers in Wisconsin. Like W.D. Hoard, the news, advertising and production staffs are dedicated to serving residents of the greater Jefferson County area, always mindful of their founder's philosophy that "The next issue will be our best."

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Daily Jefferson County Union - Fort Atkinson, WI
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Sports
  • Key Differentiator
    The Daily Jefferson County Union is a Monday through Friday publication. Display ad deadline is 12:00 noon two days prior to publication date. In-column classified ad deadline is 11:30 a.m. of the business day before publication.
Site Traffic
  • 542723 Global Rank
  • 160123
    United States
  • 111 K Estimated Visits
Traffic Sources
  • Search
    56.79%
  • Direct
    34.47%
  • Mail
    4.59%
  • Social
    2.40%
  • Referrals
    1.75%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 323,189
15,374
United States Rank 151,375
125,088
United States Page Views 31.9%
2.8%
Top Countries
Top Search Keywords
  • New York City
  • Manhattan
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Daily Union
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
1064705
lkqd.net
reseller
593
59c49fa9598a0117
indexexchange.com
direct
190549
contextweb.com
reseller
561340
89ff185a4c4e857c
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
rubiconproject.com
reseller
19564
0bfd66d529a55807
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
spotxchange.com
reseller
136839
7842df1d2fe2db34
telaria.com
reseller
cd009
1a4e959a1b50034a
Daily Union advertising reaches 111k visitors across desktop and mobile web, in countries such as United States, Germany, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Daily Union will allow you to reach consumers in industries or verticals such as Sports, Food & Beverage, Entertainment.

They are headquartered at Fort Atkinson, WI, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Daily Union inventory partners include: freewheel.tv, lkqd.net, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, yahoo.com, mgid.com, vidazoo.com, pubmatic.com, advertising.com, teads.tv, outbrain.com, beachfront.com, synacor.com, districtm.io, ucfunnel.com, adtech.com, springserve.com, lijit.com, sovrn.com, sonobi.com, rhythmone.com, loopme.com, groundtruth.com, smartadserver.com, rtbhouse.com, improvedigital.com, coxmt.com, emxdgt.com, 33across.com, bidtellect.com, gumgum.com, engagebdr.com, undertone.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, conversantmedia.com, ssp.ynxs.io, aralego.com, taboola.com, aps.amazon.com, advangelists.com, insticator.com, vindicosuite.com, brightcom.com, aol.com, somoaudience.com, mobileadtrading.com, onetag.com, bizzclick.com, video.unrulymedia.com, infolinks.com, ad-generation.jp, smaato.com, nativo.com, admanmedia.com.

Daily Union works with Advertising technology companies such as Resonate Insights, Digilant, Chango, Brandscreen, ContextWeb, Adify, AppNexus, The Trade Desk, Openads/OpenX, Turn, X Plus One, Pubmatic, Rubicon Project, AdPredictive, SiteScout, Yield Manager, Connexity, SpotXchange, Index Exchange, Dstillery, LucidMedia, Accuen, Videology, Simpli.fi, DemDex, Adap.TV, Experian, Media Innovation Group, Conversant, Advertising.com, AdSonar, Quigo, AOL-Time Warner Online Advertising, Atlas, Aggregate Knowledge, Neustar AdAdvisor, Google Adsense, DoubleClick.Net, AdMeld, Centro, BlueKai, Google Publisher Tag, Yahoo Genome, IponWeb BidSwitch, Tapad, RealVu, NetSeer, Yahoo Small Business, Drawbridge, Integral Ad Science, Spongecell, bRealtime, Criteo, eXelate, RadiumOne, AdGear, AcuityAds, Proclivity, Twitter Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Adconion, PointRoll, Datonics, Undertone, Upfront Digital Media, MyBuys MyAds, DoubleClick Bid Manager, Ohana, Magnetic, BlueKai DMP, Jumptap, World Now, BrightRoll, Crosswise, RhythmOne, Flashtalking, ADTECH, Teads, Komoona, TripleLift, eyeReturn, AlephD, StickyAds TV, VINDICO, Zedo, Research Now, AdFrontiers, QVC, AdRoll, Pottery Barn Kids, Touch of Modern, Wayfair, Collective Media, Bidtellect, GumGum, Polymorph, Taboola, Yashi, Tribal Fusion, Eye View Digital, Adhigh, Technorati Media, Adobe Audience Manager Sync, Yahoo Ad Sync, StackAdapt, YuMe, Eyeota, Clickagy, Adstir, adingo, Ad Tech Japan AOL, GetIntent, Avocet, Admedo, Tru Optik, Media.net, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, Rocket Fuel, Amazon Ad System, Amazon Associates, SkimLinks, Fyber Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, RubiconProject Reseller, IndexExchange Reseller, AOL Reseller, Google Reseller, DistrictM Reseller, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, RubiconProject Direct, Sovrn Reseller, Lijit Reseller, Brightcom Direct, SmartAdServer Reseller, 33 Across Reseller, FreeWheel Reseller, LKQD Reseller, IndexExchange Direct, Google AdSense Integrator, Insticator Direct, Google Adsense Asynchronous, Comet Cox Media Reseller, 33 Across Direct, GumGum Direct, Converstand Media Direct, AppNexus Direct, Media.net Direct, ucfunnel Direct, SpringServe Direct, Beachfront Reseller, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, AdMan Reseller, Google Direct, Amazon Direct, Beachfront Direct, ORC International Direct, DistrictM Direct, E-Planning Direct, Improve Digital Direct, PubMatic Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, Lijit Direct, Synacor Direct, Vidazoo Reseller, Telaria Reseller, BidSwitch, Powerlinks, Taboola Sponsored Links, Vidible, OpenX Direct, GumGum Reseller, Nativo Reseller, Yahoo Reseller, Converstand Media Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, SpringServe Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, Infolinks Direct, Undertone Direct, GroundTruth Reseller, Improve Digital Reseller, LoopMe Reseller, Synacor Reseller, Aniview Reseller, Bidtellect Reseller, OneTag Reseller, Ad Lightning, ContextWeb Direct, Smaato Reseller, Genesis Media Reseller, Smartclip Reseller, SpotXChange Direct, Amazon Reseller, Outbrain Reseller, FLoC, 152 Media Direct, OneTag Direct, ShareThrough Direct, Triple Lift Direct, ShareThrough Reseller, Yieldmo Reseller, App-Ads.txt, Admixer Direct, adtelligent Direct, LKQD Direct, Revcontent Direct, saambaa Direct, Smaato Direct, The MediaGrid Direct, TargetSpot Direct, Triton Digital Direct, Amazon Transparent Ad Marketplace, SmartyAds Direct, WideOrbit Direct, comScore Activation, FreeWheel Direct, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller, AdYouLike Reseller.