Publisher: Daily Xtra | Gay & Lesbian News

Daily Xtra is the on-line presence of Xtra (Ottawa, Toronto and Vancouver), and attracts more than 150,000 visitors each month. Current newspaper readers often turn to Daily Xtra for quick and easy on-line access to the content of the three Xtra papers — and breaking news. Meanwhile, an exclusive on-line readership, many of whom live in areas where an Xtra paper is not easily accessible, depend on Daily Xtra for important news and information. Known for its intelligent mix of news, views and arts and culture coverage, Daily Xtra has earned its readers’ respect for its in-depth coverage of the issues important to gays and lesbians and a commitment to exploring the many ways in which our diverse communities express themselves. Daily Xtra is published by Pink Triangle Press, Canada’s leading gay and lesbian media organization and one of the most diversified gay media enterprises in the world. Founded in 1971 to advance the struggle for sexual liberation, our defining activity is lesbian and gay journalism. Advertise With Us Advertising should be an essential component of any business strategy because the benefits go much further than immediate return on investment. With advertising you are in the driver’s seat. You can target a market, a time period, an event or product, and you have full control over the message. Matching a specific message to a specific audience allows you to connect with a higher ratio of potential clients. Additionally, that direct connection results in brand loyalty, which is one of the most valuable resources for your business. Businesses that choose to include advertising in their marketing strategies perform better than those that don’t, especially during economic or seasonal downturns. This is because advertising creates top-of-mind awareness; people refer to advertising when considering their options as consumers; referral sources often recall businesses that advertise; and the simple act of running advertisements sends a message of commitment, growth and reliability, resulting in consumer confidence. Advertising not only allows you to control your message; it creates brand loyalty and consumer confidence - probably the most valuable assets for any business. Online Advertising The web has redefined advertising and the ways in which you can market your business. It allows for much more creativity, interactivity and a higher degree of metrics. Astute advertisers and marketers know that with online advertising they can tap into very specific audience segments using creative delivery options with access to real-time metrics. With Daily Xtra you can target market segments as well as website sections and content. You can be very specific about your campaign, both in target market as well as targeted impressions. Daily Xtra offers a wide range of creative ad spots that either complement or integrate into the webpage content. Combined Online/Print Advertising The best way to ensure that you are getting the most out of your advertising campaigns is to combine a print and online run. We offer special combo packages for online and print media buys.