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Online advertising: Here you are seen! Why use advertising on the Internet? About 73 percent of the German population aged 14 year already online. And the number of Internet users is steadily increasing. Take advantage of this growth market to promote your product. Internet usage in Germany Basis: 112,419 cases German-speaking resident population in Germany over 14 years Source: AGOF eV / internet facts 2011-11 To enlarge, please click on the image. Here you will find information on online forms of advertising on DJZ.DE ... Advertising in professional journals: Here you reach a high percentage of subscribers and regular readers. The additional advertising on the Internet, however, opens up completely new target groups. If you are present simultaneously in several media, you will increase your awareness and purchase intent for the customer. Internet as a buyer's guide 83 percent of Internet users in Germany use the Internet to research products. This means for companies: Those who are not on the web, can not be found by the consumer. The options that are available in online advertising, go animated images (banners) to small movies (streaming ads) that are similar to the TV. With various options of placement you have a variety of forms of advertising available on the net. Banner advertising also works without a click Key findings of the OVK advertising impact study: The study shows that the long-term and sustainable positive impact on the brand image and the brand-specific online behavior through display advertising on the Internet. Display advertising on the Internet creates an activation potential, which can be accessed even weeks after the advertising contact yet.