About

DNA is an Indian newspaper which is the product of ZEE Group & Dainik Bhaskar. It has branches at Ahmedabad, Pune, Surat, Indore, Banglore & Jaipur. The paper has a readership that is educated, young, contemporay and upwardly mobile.
DNA is known for its incisive reporting and 360 degree coverage of an issue. It has also broken many stories and is a ready reckoner for readers who whish to know more about what is going on in thier cities.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Latest News, Live Breaking News on India, Politics, World, Business, Sports, Bollywood
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Sports, Technology
  • Key Differentiator
    Launched on July 30, 2005, in Mumbai, dna is an English broadsheet daily owned by Diligent Media Corporation, an Essel Group company. Within a short span of seven years, dna has fast entrenched itself into the lives of the young and dynamic readers in India’s financial capital of Mumbai. Through news, views, analyses and interactivity, dna provides readers with a composite unbiased picture of the city, the country and the world around them. Today, dna is the second most read English broadsheet daily in the city of Mumbai and is the preferred choice of 15.06 lakh readers in Mumbai alone (based on total readership for Q4 2012 from Indian Readership Survey).
Site Traffic
  • 8439 Global Rank
  • 586
    India
  • 14.2 M Estimated Visits
Traffic Sources
  • Search
    84.97%
  • Direct
    10.02%
  • Social
    3.65%
  • Referrals
    0.92%
  • Mail
    0.32%
  • Display
    0.13%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 3,055
119
India Rank 364
54
India Page Views 83.5%
2.8%
Top Countries
Top Search Keywords
  • Stringed
  • Guitar
  • Acoustic
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 2 SDKs
  • 3.57 Avg. Rating
  • 36 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.DNA
  • App Support: http://www.dnaindia.com
  • Genre: news_and_magazines
  • Bundle ID: com.DNA
  • App Size: 1.49 M
  • Version: 2
  • Release Date: November 20th, 2012
  • Update Date: November 20th, 2012

Description:

DNA (Daily News & Analysis) is an English broadsheet daily owned by Diligent Media Corporation, an Essel Group company. This newspaper was launched on July 30, 2005. This app will contain content which appears in our newspaper as well as website.

DNA has a diverse range of sections such as such as News, Entertainment, Money, Sports, Cricket, Analysis, Cartoon, Pictures, Videos, Speak Up etc. The app also connects with social networking sites such as Facebook, Twitter and Google Plus hence making it easy for users to share their stories. Users can also post their comments on the app. Hence DNA has assured that there is engaging content for everyone in the app.

Apache Cordova
Apache Cordova is a platform for building native mobile applications using HTML, CSS and JavaScript.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    75.28%
  • Standard
    24.66%
  • Direct
    0.06%
Ads Seen Recently
32,632
Longest Running Ad
DNA India
Device
Desktop
Dimensions
other
DNA India
Device
Mobile
Dimensions
320x50
DNA India
Device
Mobile
Dimensions
300x250
DNA India
Device
Mobile
Dimensions
other
DNA India
Device
Mobile
Dimensions
320x50
DNA India
Device
Mobile
Dimensions
336x280
DNA India
Device
Mobile
Dimensions
other
DNA India
Device
Mobile
Dimensions
other
DNA India
Device
Mobile
Dimensions
other
DNA India
Device
Mobile
Dimensions
other
DNA India
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
160096
5d62403b186f2ace
pubmatic.com
reseller
160006
5d62403b186f2ace
gumgum.com
reseller
14141
ffdef49475d318a9
smaato.com
reseller
1100044650
07bcf65f187117b4
aps.amazon.com
direct
a17c03c1-eb0c-4671-8a5d-3cb93c8ca58e
rubiconproject.com
reseller
13626
0bfd66d529a55807
google.com
reseller
pub-9074816809942926
f08c47fec0942fa0
google.com
reseller
pub-7194514994057946
f08c47fec0942fa0
openx.com
reseller
540298543
6a698e2ec38604c6
rubiconproject.com
reseller
20744
0bfd66d529a55807
loopme.com
direct
11325
6c8d5f95897a5a3b
DNA India advertising reaches 14.2M visitors across desktop and mobile web, in countries such as India, United States, United Kingdom, Canada, United Arab Emirates. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on DNA India will allow you to reach consumers in industries or verticals such as Technology, Education, Government & Politics, Entertainment, Sports.

They are headquartered at Mumbai, Maharashtra, India, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, DNA India inventory partners include: pubmatic.com, gumgum.com, smaato.com, aps.amazon.com, rubiconproject.com, google.com, openx.com, loopme.com, improvedigital.com, advertising.com, spotx.tv, spotxchange.com, appnexus.com, indexexchange.com, video.unrulymedia.com, rhythmone.com, smartclip.net, contextweb.com, sovrn.com, smartadserver.com, gammassp.com, truvidplayer.com, truvid.com, selectmedia.asia, admanmedia.com, freewheel.tv, districtm.io, cedato.com, avantisvideo.com, synacor.com, emxdgt.com, aniview.com, onetag.com, sonobi.com, supply.colossusssp.com, lkqd.net, minute.ly, video.unrulymedia.com 1237114149, xad.com, startapp.com, pubnative.net, pokkt.com, mobilefuse.com, inmobi.com, engagebdr.com, admixer.net, yahoo.com, conversantmedia.com, adform.com, 33across.com, undertone.com, lijit.com, beachfront.com, valo.ai, cosmoshq.com, e-planning.net, richaudience.com, taboola.com, otm-r.com, telaria.com, tremorhub.com, adtech.com, betweendigital.com, sharethrough.com, springserve.com, aolcloud.net, pixfuture.com, adgebra.co.in, blis.com, adcolony.com, yieldlab.net, genieesspv.jp, teads.tv, atemda.com, aol.com, mox.tv, connectad.io, ad-generation.jp, smartyads.com, ad.plus, adtrue.com, groundtruth.com, adocean-global.com, adpone.com, triplelift.com, projectagora.com, vdo.ai, badiversitynetwork.com, app-stock.com, adtag.vidmatic.com, criteo.com, vi.ai, media.net, buzzoola.com, rtbhouse.com, btrll.com, vidazoo.com, rtb.bidsxchange.com, themediagrid.com, brightcom.com, yieldmo.com, tl-spotx.tv, tl-spotxchange.com, tribalfusion.com, exponential.com, facebook.com, app.stitchvideo.tv, adomega.in, volantisdigital.com, advangelists.com, madopi.com, waardex.com, andbeyond.media, aralego.com, ucfunnel.com, motionspots.com, ssp.smartyads.com, coxmt.com, consumable.com, vdopia.com, chocolateplatform.com, bidfluence.com, adyoulike.com, ssp.ynxs.io, memevideoad.com, lockerdome.com, rtk.io, somoaudience.com, mobileadtrading.com, amazon.com, altitude-arena.com, lkqd.com, fyber.com, infolinks.com, vindicosuite.com, xapads.com, vidoomy.com, sekindo.com, adagio.io, revcontent.com, nobid.io, bidtellect.com, rtbdemand.com, sonictwist.media, monetize.com, nativeads.com, adsolut.in, vidcrunch.com, mobfox.com, ninthdecimal.com, novoroll.com, aceex.io, google.

DNA India works with Advertising technology companies such as Rocket Fuel, RadiumOne, Vdopia, Google Publisher Tag, Tribal Fusion, Korrelate, DoubleVerify, Atlas, Collective Media, Evidon, Exponential, Zedo, Perform Group, Google Ad Partner Services, Google Adsense, DoubleClick.Net, Google Adsense for Search, AppNexus, Videology, Brandscreen, ADTECH, SiteScout, BridgeTrack, Speed Shift Media, Chango, Connexity, Mediaplex, X Plus One, Flashtalking, Aggregate Knowledge, Simpli.fi, IponWeb BidSwitch, Yahoo Small Business, 161Media, eXelate, The Trade Desk, Neustar AdAdvisor, Tapad, Jumptap, Open AdStream, Media Innovation Group, Facebook Exchange FBX, Integral Ad Science, Proclivity, LiveRail, ContextWeb, Magnetic, Openads/OpenX, Rubicon Project, AppNexus Segment Pixel, Datonics, Twitter Ads, AudienceScience, AdGear, AOL-Time Warner Online Advertising, DemDex, Adap.TV, Drawbridge, Pubmatic, SpotXchange, Index Exchange, Advertising.com, Outbrain, Upfront Digital Media, BlueKai DMP, Eyeota, Google Adsense Asynchronous, Adconion, DoubleClick Bid Manager, Crowdynews, Teads, GumGum, Ohana, AdMeta, Polymorph, Switch Ads, Falk Realtime, Burst Media, Komoona, Improve Digital, RealVu, NetSeer, Adform, StickyAds TV, Forensiq, AdRoll, RhythmOne, Appier, Monarch Ads, BidTheatre, Yashi, Shop Justice, Clickagy, GAP, Sekindo, Prebid, Specific Media, VINDICO, Eye View Digital, Walmart, Yahoo Ad Sync, Ad Tech Japan AOL, Google Direct, Ads.txt, Adblade, AdBlade Embed, Adify, Google Reseller, ContextWeb Reseller, AppNexus Reseller, AOL Reseller, PubMatic Reseller, SpotXChange Reseller, FreeWheel Reseller, Tremor Video Reseller, Fyber Reseller, LKQD Reseller, Sovrn Reseller, Lijit Reseller, SmartAdServer Reseller, PubMatic Direct, ShareThrough Direct, OpenX Reseller, AppNexus Direct, Exponential Direct, Comet Cox Media Reseller, ORC International Direct, GumGum Reseller, Sovrn Direct, 33 Across Direct, Amazon Reseller, RubiconProject Reseller, Criteo Reseller, Converstand Media Direct, RubiconProject Direct, Brightcom Direct, Adform Reseller, Beachfront Direct, Beachfront Reseller, Cedato Reseller, BrightRoll Reseller, SpringServe Reseller, Synacor Reseller, BlueKai, IndexExchange Reseller, BannerFlow, Adobe Audience Manager Sync, Turn, Beeswax, SkimLinks, GetIntent, Adhigh, Bidtellect, Dstillery, Google Remarketing, Outbrain Direct, Outbrain Reseller, Connatix Direct, C1X Reseller, DistrictM Direct, Teads Reseller, Improve Digital Reseller, DistrictM Reseller, Criteo, AdStanding, 33 Across Reseller, AdYouLike Reseller, ORC International Reseller, OpenX Direct, RhythmOne Reseller, DistrictM, Amazon Ad System, Amazon Associates, AcuityAds, DynAdmic, TripleLift, Yieldmo, Smaato Reseller, Taboola Direct, Lijit Direct, GumGum Direct, Criteo Direct, SpringServe Direct, AdYouLike Direct, LoopMe Reseller, FreeWheel Direct, LKQD Direct, SpotXChange Direct, StreamRail Reseller, ContextWeb Direct, Taboola Reseller, Kargo Reseller, RhythmOne Direct, IndexExchange Direct, Tremor Video Direct, AOL Direct, Google AdSense Integrator, Automatad, Taboola, Taboola Sponsored Links, MicroAd, Perfect Market, Sonobi Reseller, ShareThrough Reseller, Media.net, eyeReturn, RUN Ads, StackAdapt, Teads Direct, Adition, Avocet, AndBeyond.Media Direct, Optimatic Reseller, Bidtellect Reseller, Revcontent Reseller, Media.net Direct, Primis Direct, MBR Targeting, AdTheorent, LoopMe Direct, Smartclip Direct, Yieldmo Direct, Google Inteactive Media Ads, Admixer, Widespace, MemeVideo Direct, Xapads Direct, Motionspots Direct, ucfunnel Direct, SmartAdServer Direct, Native Ads Reseller, SmartyAds Reseller, Somoaudience Reseller, Mobile Ad Trading Direct, AdMan Reseller, vidoomy Direct, Infectious Media, Media.net Reseller, Genesis Media Reseller, Converstand Media Reseller, RTK Reseller, Lockerdome Reseller, RTK Direct, Vertoz Direct, GroundTruth Reseller, Synacor Direct, Mobile Ad Trading Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, AdRecover, BidSwitch, Powerlinks, Innovid, Triple Lift Direct, Aniview Reseller, Admixer Direct, saambaa Direct, ad.plus Direct, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, Technorati Media, bRealtime, Sonobi Direct, Freebit Admind, So-net Media, Cinarra, AdTech Studio, Prezna, Telaria Reseller, Adstir, Vidazoo Direct, Amazon Direct, Bidfluence Direct, Chocolate Direct, Consumable Direct, Infolinks Direct, Undertone Direct, AvantisVideo Direct, Smartclip Reseller, Cauly Center, Blis, Facebook Reseller, Improve Digital Direct, adtelligent Reseller, Aniview Direct, JustPremium, WideOrbit Reseller, RTB House Reseller, Admixer Reseller, Connectad Direct, Between Digital Direct, Between Digital Reseller, MGID Direct, Yieldlab Direct, Streamlyn Media Direct, Sekindo Direct, SmartyAds Direct, Revcontent Direct, AdMan Direct, Gamma SSP Reseller, Yahoo Direct, OneTag Reseller, The MediaGrid Reseller, Yahoo Reseller, OneTag Direct, AdTrue Direct, E-Planning Direct, Vidazoo Reseller, Loopme, Sonobi, Smart Adserver, Cedato Direct, Mobfox Direct, AvantisVideo Reseller, Gamma SSP Direct, Truvid Direct, Binomo, Adform Direct, Rich Audience Direct, The MediaGrid Direct, Triple Lift Reseller, Roku, comScore Activation, adtelligent Direct, Rich Audience Reseller, Smaato Direct, Header Tag by Index Exchange, EMX, Advangelists, SpotX, AMob, Yieldmo Reseller, FLoC, Amazon Transparent Ad Marketplace, Stroeer Direct, Mobfox Reseller, Facebook Direct, Quantum Native Solutions Reseller, Mars Media Group Direct, fluct Reseller, Mars Media Group Reseller, MGID Reseller, Stroeer Reseller, vidoomy Reseller, Xapads Reseller, E-Planning Reseller, Affinity Ads, Yahoo Gemini, saambaa Reseller.