Publisher: Fashion Fantasy Game

Fashion Fantasy Game is a rapidly growing online game and social network for young women who are passionate about fashion, friends and fun. Developed by fashion industry veteran and successful entrepreneur Nancy Ganz, players of Fashion Fantasy Game design and sell virtual fashions in a competitive online environment that offers them a taste of what it would be like to have their own fashion businesses. Ms. Ganz is recognized for revolutionizing the intimate apparel industry with the creation of HipSlip and the BodySlimmers/Nancy Ganz line which she sold to Warnaco. In Fashion Fantasy Game, she combined her previous fashion and business experience to create a virtual world for style-savvy teens. In the game, players assume the roles of designer or store owner. Each player begins the game with a bank account of Fashion Buckz game currency to get them started. As designers, they create fashions, produce them and market them to virtual retailers. Players who become shop owners purchase fashions from the designers, rent retail locations in their choice of four major cities and then must attract shoppers to their collections. Throughout the game, players must carefully watch their expenses and revenues and budget wisely � valuable skill for everyone. Fashion Fantasy Game features multiple levels of play and weekly themed design competitions. In addition, Fashion Fantasy Game has robust online social networking components that provide players with opportunities to express their creativity and share their passion for fashion with others. Players create a profile page, may write and share blogs, chat online and send in-game email for easy communication with other registered players. Players can also share designs and their profiles with to non-FFG member friends. Fashion Fantasy Game is owned and operated by Fashion Fantasy Game LLC.