About

Firefly Video is a display advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift. It is a division of Exponential, the global provider of advertising intelligence and digital media solutions to brand advertisers. Exponential offers solutions in 22 countries worldwide and reaches more than 450m unique users every month*.

*Comscore 2013

Capabilities
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Video, Desktop Display, Mobile Display, Mobile Video
  • Ad Network
  • Headline:
    Video Ad Network
  • Industries
    Technology
  • Key Differentiator
    Firefly Video is a digital video advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift. Through Exponential Interactive reaches more than 450MM unique users per month. 2,000+ premium, content-rich digital properties. Aggregate 2B Daily 'user events'
  • Targeting

    Topic tree of 50,000 consumer interests and intentions

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Alexa Traffic Data
Global Rank 2,943,432
117,290
United States Rank 3,400
7,100
United States Page Views 37.2%
18.2%
Top Countries
Top Search Keywords
  • Hospitality
  • Food Service
Firefly Video advertising reaches visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are on channels such as Video, Display, Mobile, MobileVideo Advertising on Firefly Video will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Topic tree of 50,000 consumer interests and intentions.

They are headquartered at New York, NY, United States, and have 6 advertising & marketing contacts listed on Kochava.

Firefly Video works with Advertising technology companies such as Chango, Neustar AdAdvisor, Dstillery, DemDex, AOL-Time Warner Online Advertising, BlueKai, DoubleClick.Net, AppNexus, Resonate Insights, Atlas, Exponential, Tribal Fusion, Network Solutions Ads.