Publisher

Advertise with Ghost Pepper Why should you Advertise with Ghost Pepper? The Ghost Pepper audience is filled with folks who share a common interest and love of fly fishing. Our readers are the perfect vehicle for creating buzz among like-minded folks who share an interest in fly fishing. Buzz can launch a concept, product, or idea to a point beyond your wildest expectations. If one’s marketing campaign is the cake itself, buzz is the icing on the top. Our readers are more likely to communicate with friends when they run across something that piques their interest. Our Program Benefits We use best in class software from Google Double Click to capture the most value for every impression. Our program is extremely flexible and allows you to update creative or announce a product launch real time. Full reporting suite that allows you measure performance of each campaign. Lowest cost, greatest market reach, best brand environment Ghost Pepper Content Surround your brand with the most respected fly fishing content available that will grow your brand awareness and drive new customer acquisition. Content is delivered not only by industry experts but your target audience, the everyday fly fishermen. We ensure the content is carefully selected for our site so that our readers continue to find Ghost Pepper Fly Fishing as a relevant fly fishing source. The site contains both great text content but also video content for our readers to enjoy. Site Metrics Our Google Analytics data for 2012* shows the below key performance indicators. More than 25k visits to Ghost Pepper Fly Fishing year to date More than 90k page views year to date 72.40% New Visitor Pages / Visit: 3.69 Avg. Visit Duration: 00:03:08 Geographic Locations: 78% U.S., 8% Netherlands, 5% Canada, 5% UK, 4% other countries *January 2012-July-2012 Ad Channels Site Ad Unit Size CPM* Skyscraper-Home Page 120 x 600 $35 Square-Home Page 250 x 250 $30 Small Square-Home Page 200 x 200 $20 Banner- Inside Post 468 x 60 $15 Skyscraper 120 x 600 $15 Square 250 x 250 $15 Small Square 200 x 200 $10 3 Text Links Na $15 * CPM stands for “cost per thousand impressions.” For example, to have your ad appear 25,000 times at a CPM of $35 it would cost $875 (25,000 impressions x $35 / 1000). **Reference Appendix in one pager to view each ad unit ***Unlike most sites we DO NOT have a minimum ad buy! Social Media Drive the social conversation with paid postings on Twitter and Facebook. The Ghost Pepper Twitter and Facebook followers are the most engaged followers of our site. Reach out to them with a direct posting to grow brand awareness or drive acquisitions. $25 per Post Email Inquire about ad units in our growing email program. Email advertise@gpflyfishing.com for more info. For more information on how to advertise with Ghost Pepper send an email to advertise@gpflyfishing.com