About

HarmonyCentral.com is the leading Internet resource for musicians, supplying valuable information from news and product reviews, to classified ads and chat rooms.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Harmony Central
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Non-Profit, Retail, Sports, Technology, eCommerce
  • Key Differentiator
    We Don’t Want “Advertisers.” We Want Media Partners—and So Do You. Harmony Central’s goal is growing the music industry. We’re here to get people excited about music—playing it, recording it, listening to it. And, we want to get them excited about your gear, and what happens when you combine great products with musical creativity. Our content is written by professionals, and our forums are moderated by music industry experts—even including a multi-Grammy winner, a member of a Rock and Roll Hall of Fame band, and an award-winning mastering engineer. Harmony Central is about serving our community. We are steadfastly against “pay to play.” If you make products that we believe will interest our community, we’ll review them or write about them whether or not you advertise. But when it’s time to target 2-3 million unique visitors per month consuming 8 to 20 million page views, let’s talk. We believe the days of sticking a banner ad on a site and calling a company once a month to ask for money are over. We want to partner with you to figure out the best way to get your message across to those who will benefit the most from it. Harmony Central has several innovative ways to promote your message. We explore some of those possiblities below. If all you want to do is buy a banner ad, you can skip ahead to the Advertising Requirements section below. Featured Home Page Hero Slider Placement. Gain home page exposure with big, beautiful artwork that links to anything from product landing pages to HC’s own expert reviews. It’s an impression people can’t miss. Forum Sponsorship. To target a specific audience, sponsor a specific forum. The sponsorship banner sits directly above the first forum thread—not the navigation bar—so it’s more visible to “ad blind” visitors. No wonder the John Lennon Songwriting Contest sponsors the Songwriting forum. Team HC’s Interactive Pro Reviews. In these “open source” reviews, everyone is welcome to participate in a discussion about the product being reviewed—including manufacturers. Discussions are moderated, but not censored; these reviews have none of the space or time limitations of print, and present the most in-depth product reviews and information anywhere. (Please note: Not all products are eligible for Pro Reviews.) Review exclusives. We said we wanted a partnership; this one’s for us. If you have a hot product coming out, we want to know about it and so does our community. This doesn’t cost you anything other than contacting us ahead of other sites for possible consideration in our review schedule. We will work with pre-production units or beta software, but not release the review until it has undergone a fact-check and the product is in the stores. Side Ads. Click-throughs on banner ads aren’t what they used to be, but with proper placement, banners still offer exceptional opportunities for branding. Furthermore, provocative headlines and images can serve as “click bait” to take visitors to your site. We’ll be happy to work with you on campaigns that maximize impact. Purchased links. Our reviews and articles often include a “Resources” section with links for places to obtain more information. Do you have a great product video? Did some other web site publish an insightful review? Do you want people to download the manual? Maybe there’s an interview online where an artist talks about using your gear? Buy a link as an inexpensive way for visitors to see your message. “Content feed” widget. Harmony Central has the technology for a page widget that can serve up videos, news, links, or whatever you want, with content under your control. We can also provide you with a Harmony Central content feed widget that can serve up all of our review and article feeds, or only those items relative to Guitars (for example) or your product brand as well. Articles. No, not advertorial. Companies have stories they want to tell—how to use gear, applications, technology details, techniques, and more. We’re always looking for quality editorial, and we don’t care who writes it. We will publish your article at no charge if it meets our requirements for being informational instead of promotional. Packages. We are flexible about assisting with a campaign that uses some or all of the above elements, and the timing for introducing those elements. For example, some companies like to combine forum sponsorships with forum side ads to achieve a forum takeover. Harmony Central has also produced short product videos for Korg, TC Electronic, Guitar Center, Electro-Harmonix, and others that can live on the company’s site was well as Harmony Central to accompany an article review. We’re here for you. We can’t grow the music industry all by ourselves. Come join us, and discover the advantages of working with a true media partner who will work with you to maximize your message—instead of that person who calls you up once a month and asks for money. Growing the love of music grows our industry. Let's discuss the best Media Partner plan for your needs, and help more people find out how your products and services can help them make better music. For a complete eMedia Package please contact: eMedia Partnership Contact : Dendy Jarrett E-mail adsales@harmonycentral.com Creative Submission Instructions E-mail required elements to adsales@harmonycentral.com For inquires regarding required elements please contact: adsales@harmonycentral.com Or Call: 1-800-719-0994 ____________________________________________ Advertising Requirements Harmony Central Hero Slider Creative size: 1050 x 400 pixels Maximum file size: 100KB - No Exceptions Format: JPG, GIF, SWF*, and HTML The Home Page Hero Slider Tiles are sold in weekly increments. Those increments are based on the number of tiles in rotation. Most tiles live for a couple of weeks to a month. Harmony Central Site Banners (ROS=Run Of Site) Leaderboards Creative size: 728 x 90 pixels Maximum file size: 100KB - No Exceptions Format: JPG, GIF, SWF*, and HTML Vertical Square Creative size: 300 x 250 pixels Maximum file size: 100KB- No Exceptions Format: JPG, GIF, SWF*, and HTML Vertical Rectangle Creative size: 300 x 600 pixels Maximum file size: 100KB - No Exceptions Format: JPG, GIF, SWF*, and HTML Required Elements: SWF* and/or GIF, JPG or HTML file – one of each size Clickthru URL Mobile Creative size: 320 X 100 pixels Maximum file size: 100KB- No Exceptions Format: JPG, GIV, SWF*, and HTML Optional Elements: Alt Text *When submitting a SWF file an additional JPG or GIF will need to be supplied should a user's browser not have flash supported. Reference file for proper ClickTag coding of SWF files is attached below. For assistance troubleshooting ClickTag code, please email FLA file, version 9 or previous, to adsales@harmonycentral.com. Advertising contract must be signed and on file before troubleshooting can commence. FORUM SPONSORSHIPS Harmony Central now offers the ability to sponsor or co-sponsor a specific forum. This is a new feature. This allows you to own or co-own the banner at the top of a specific forum. You may own it as an exclusive sponsorship, or share it as a co-sponsorship in rotation with another co-sponsor. Price is based on traffic to a specific forum. Creative size: 728x90 pixels Maximum file size: 100KB Supported file formats: JPG, GIF (animated included), and HTML Required Elements: GIF, JPG or HTML file Clickthru URL Alt Text Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails. FORUM TAKE OVER This take over allows you the benefits of Forum Sponsorship and the side banners on a specific forum. You would "own" the advertising in a specific forum. While there may be other ads in rotation on the side verticle, your banners would recieve priority rotation. General Advertising Guidelines* Prior to submission, creatives and their clickthrus must be tested for stability across all browser platforms. Please adhere to the File Size Specs when submitting creative. All creative is subject to approval by both the website and the Ad Production group. No Cascading Style Sheets (CSS). Clickthru URLs must be submitted with all creative Alt text is optional for site banner advertisements, and cannot exceed 30 characters. *Harmony Central, Inc. complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate. Harmony Central will not be held accountable for broken links submitted with an advertiser's creative. Advertisements are setup explicitly with the creative elements provided by the advertiser. If any required elements are omitted from the submission of an advertiser's creative assets, Harmony Central reserves the right to supplement missing assets with appropriate content in order to meet the guidelines agreed upon in the advertising contract.
Site Traffic
  • 117870 Global Rank
  • 46721
    United States
  • 821 K Estimated Visits
Traffic Sources
  • Search
    71.49%
  • Direct
    28.04%
  • Referrals
    0.28%
  • Social
    0.19%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 34,265
999
United States Rank 11,541
2,287
United States Page Views 47.4%
2.6%
Top Countries
Top Search Keywords
  • Stringed
  • Guitar
  • Effects
Ad Intelligence
  • Native
    0%
  • Standard
    0%
Ads Seen Recently
0
Longest Running Ad
Harmony Central
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
emxdgt.com
reseller
1643
1e1d41537f7cad7f
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
freewheel.tv
reseller
799921
rubiconproject.com
reseller
16698
0bfd66d529a55807
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
openx.com
reseller
539154393
Harmony Central advertising reaches 821k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, France. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on Harmony Central will allow you to reach consumers in industries or verticals such as Automotive, Technology, Sports, Non-Profit, Education, Entertainment, eCommerce, Retail.

They are headquartered at Draper, UT, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Harmony Central inventory partners include: video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, pubmatic.com, spotxchange.com, spotx.tv, taboola.com, google.com.

Harmony Central works with Advertising technology companies such as Conversant, Mediaplex, X Plus One, Turn, PointRoll, Aggregate Knowledge, Google Adsense, VigLink, DoubleClick.Net, Google Publisher Tag, Evidon, SkimLinks, Google Adsense Asynchronous, Google AdSense Integrator, Taboola, Taboola Sponsored Links, The Trade Desk, Advertising.com, Amazon Ad System, Amazon Associates, Ads.txt, Google Direct, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, FreeWheel Reseller, RhythmOne Reseller, SmartAdServer Reseller, Beachfront Reseller, AdMan Reseller, Amazon Native Shopping Ads, SpotXchange, Openads/OpenX, Prezna, ORC International Reseller, Improve Digital Reseller, Less than 5 DIRECT Ads.txt, DoubleVerify, StickyAds TV, Rubicon Project, IponWeb BidSwitch, comScore Activation, SpotX, Atlas, Criteo.