Publisher: HartfordBusiness.com | Hartford Business Journal Online | Business News | Greater Hartford

How Hartford Business Journal Works for Advertisers Hartford Business Journal is the only audited statewide, subscription-based business publication in Connecticut. It has a total readership of 20,000+ affluent and educated business decision makers. That makes Hartford Business Journal the ideal place to market both business-to-business and high-end products and services. HBJ Brand Overview: Now in it's 21st year, see how the HBJ brand has become a trusted business news source – helping advertisers reach the area's business decision makers via print, online and in person. To request additional information about advertising in Hartford Business Journal family of products, or to arrange to have an account executive contact you, just fill out this quick form. Advertisers in Hartford Business Journal use the publication to accomplish many marketing goals, including: Reaching inaccessible decision makers Securing leads for sales people Creating a favorable impression of your company Building company brand and image Stimulating word-of-mouth advertising Supporting direct sales efforts Increasing market share Keeping current customers sold Introducing new products and services Developing new customers Gaining a competitive edgeSupporting other marketing efforts Sponsorship Opportunities: In today's competitive and over-communicated society, market pressures are shaping products and services towards increasing similarity. Differentiation now has to be established beyond the mere features and benefits inherent in a specific product. Personal contact emerges as the single most potent point of differentiation. When all other factors are equal, the company with a personal contact with a prospect wins the new business every time. By Investing in Sponsorship Opportunities You Will: Enjoy face-to-face marketing in a positive, high-energy environment designed to facilitate networking and develop new business contacts Grow your personal and your business network. Begin new long term personal relationships with other area businesspeople. Deliver outstanding hospitality for your customers, key employees and vendors. Build and reinforce name recognition with our audience of business decision makers. Support your sales and business development activities. Help your sales and marketing teams develop high level contacts. Demonstrate investment in and support of an exciting and positive event for the local business community. Increase your brand visibility and favorability with the area business community. Grow interest and awareness for your company, your people and your products. Emphasize the regional focus of your business Associate your company with the Hartford Business Journal; a respected voice in the business community. Advertising Specs Online Ads: HartfordBusiness.com, HBJToday, CT Morning Blend and eNews Ads must be submitted at least 5 business days prior to first posting date. Web Ad Sizes: width x height Leaderboard..............728 x 90 pixels Medium Rectangle......300 x 250 pixels Half Page..................300 x 600 pixels 72 dpi, GIF or JPEG. Max file size is 70k for Leaderboard and Med Rectangle, 100k max file size on Half Page. Remember to supply all 3 sizes above for CPM Campaigns running on HartfordBusiness.com WARNING: Microsoft Office Outlook 2007 does not display animated GIF files in the body of e-mail messages. Only the first frame of the animation appears. This means that HBJToday and eNews recipients using Outlook 2007 will see ONLY THE FIRST FRAME of your animated GIF. It is suggested that you supply a non-animated ad for use in HBJToday, CT Morning Blend or eNews, or make sure all pertinent information is displayed in the first frame. HBJToday, CT Morning Blend and eNews, the email products, do not support FLASH. Flash and animated GIFs are acceptable for the HartfordBusiness.com website only. Maximum loops: 3 Duration of animation (time in seconds): 30 seconds Max size of file :72 dpi, Max file size is 70k for Leaderboard and Med Rectangle, 100k max file size on Half Page. Flash Player version: 9 (maximum) ActionScript version: AS2 Max Flash frames per second: FPS 24 Flash must include a backup GIF/JPG up to 40k or less max. Note: Do NOT hardcode URL into flash