Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The entertainment website for parents... or anyone who's ever had parents, really
  • Key Differentiator
    How To Be A Dad (HTBAD) is a not so much a “how-to”, but a “how-not-to” entertainment website for parents… or anyone who’s ever had parents really. Follow Andy Herald and Charlie Capen, two sleep-deprived friends with nothing left to lose but their sanity as they learn to be dads and try to look smart doing so. They’re not experts, but that isn’t gonna stop them from pretending. You’ve been warned. Charlie Capen Charlie is a colorblind actor/musician/ writer/dad living near the outskirts of Los Angeles. Raised in captivity atop the hills of San Francisco as the son of a roaming radio DJ father and executive power mom, he knew as a child that children were more important than adults. Though he has played many roles as an actor, his biggest part and hardest gig will be to pass himself off as a decent father. Andy Herald Andy came into this world so quietly that his mom thought she just needed go to the bathroom. She is probably one of the very few people who almost literally “dropped the kids off at the pool.” Now larger and much less quiet, Andy is a heavily-caffeinated designer dad living in Pasadena with his spunky wife and three boys. He isn’t a writer, but his knack for strange analogies and metaphors rivals a magician’s flair for finding quarters behind unsuspecting ears. He is a lover of life, family, friends, fun and other f words. And if you vote for him, all your wildest dreams will come true.
Site Traffic
  • 1500092 Global Rank
  • 351342
    United States
  • 16.9 K Estimated Visits
Traffic Sources
  • Search
    59.88%
  • Direct
    28.81%
  • Social
    10.81%
  • Referrals
    0.49%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 575,092
51,696
United States Rank 172,742
23,856
United States Page Views 82.5%
18.0%
Top Countries
Top Search Keywords
  • Art Museums
  • North American
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
How To Be A Dad
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
sovrn.com
reseller
273657
fafdf38b16bf6b2b
33across.com
reseller
0010b00002mq2fyaaz
bbea06d9c4d2853c
gumgum.com
reseller
13926
ffdef49475d318a9
google.com
reseller
pub-1950215063958302
f08c47fec0942fa0
google.com
reseller
pub-1789253751882305
f08c47fec0942fa0
nobid.io
direct
21866277937
pubmatic.com
reseller
156344
5d62403b186f2ace
pubmatic.com
reseller
157897
5d62403b186f2ace
pubmatic.com
reseller
156423
5d62403b186f2ace
rhythmone.com
reseller
2439829435
a670c89d4a324e47
rhythmone.com
reseller
78519861
a670c89d4a324e47
How To Be A Dad advertising reaches 16.9k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on How To Be A Dad will allow you to reach consumers in industries or verticals such as .

They are headquartered at Sherman Oaks, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, How To Be A Dad inventory partners include: sovrn.com, 33across.com, gumgum.com, google.com, nobid.io, pubmatic.com, rhythmone.com, emxdgt.com, openx.com, appnexus.com, teads.tv, indexexchange.com, rhombusads.com, media.net, aol.com, smartadserver.com, districtm.io, amxrtb.com, yieldmo.com, contextweb.com, sonobi.com, rubiconproject.com, video.unrulymedia.com, undertone.com, improvedigital.com, freewheel.tv, adform.com, sharethrough.com, triplelift.com, facebook.com, adtech.com, advertising.com, yahoo.com, lijit.com, amazon-adsystem.com, shemedia.com, vdopia.com, chocolateplatform.com, consumable.com, adingo.jp.

How To Be A Dad works with Advertising technology companies such as Facebook Exchange FBX, Connexity, RadiumOne, Videology, SiteScout, Accuen, Experian, PointRoll, Google Adsense, DoubleVerify, Evidon, AppNexus, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, Technorati Media, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, ContextWeb, SpotXchange, Adap.TV, Index Exchange, Yahoo Publisher Network, Neustar AdAdvisor, Aggregate Knowledge, Media Innovation Group, DemDex, DoubleClick.Net, Atlas, BlueKai, Federated Media Publishing, Integral Ad Science, MyBuys, eXelate, Google Publisher Tag, Digilant, The Trade Desk, AudienceScience, Eq Ads, Advertising.com, 161Media, Criteo, AOL-Time Warner Online Advertising, X Plus One, Zenovia, Mediaplex, Flite, Undertone, Twitter Ads, Specific Media, Yahoo Small Business, Switch Ads, Burst Media, Upfront Digital Media, Improve Digital, AdExcite, AcuityAds, Real Media Group, Open AdStream, Flashtalking, Passionfruit Ads, IponWeb BidSwitch, YieldBot, Tapad, Resonate Insights, Drawbridge, AppNexus Segment Pixel, BlueKai DMP, Eyeota, Adconion, LiveIntent, Research Now, Adobe Audience Manager Sync, RUN Ads, Semasio, BrightRoll, Bidtellect, StackAdapt, MyBuys MyAds, GumGum, CogoCast, Tribal Fusion, Magnetic, AdMeta, Eye View Digital, Yahoo Ad Sync, eyeReturn, Beeswax, Datonics, Sonobi, Taboola, Media.net, Visible Measures, Narrative, Spongecell, Walmart, LinkedIn Ads, ADLIB, StickyAds TV, YuMe, Google Adsense Asynchronous, Crosswise, VINDICO, Avocet, Sojern, Perfect Audience, Parrable, Bizo, DoubleClick Bid Manager, Geniee, Adhigh, GetIntent, MicroAd, AdGear, AdMatrix, adingo, Smartclip, Celtra, HookLogic, Marchex, Nudge, AdBlade Embed, Instinctive Ads, Adblade, Sekindo, SkimLinks, BDEX, Swoop, Admedo, BidTheatre, adlucent, Adswizz, VideoAmp, Weborama, Engage BDR, Nativo, Performance Horizon, Sovrn, OnAudience, Amazon Ad System, Amazon Associates, Commission Junction, AdStanding, Adition, Metrigo, Appier, ClickCertain, Adform, AdKernel, Choozle, RhythmOne, DynAdmic, Yieldmo, TripleLift, Google AdSense Integrator, MLN Advertising, RTK, EMX, Prebid, Sociomantic, Blis, Infectious Media, AdRiver, Adelphic, Outbrain, MaxPoint Interactive, MBR Targeting, Facebook Custom Audiences, Google Remarketing, BlogHer Advertising Network, Ad Lightning, Header Tag by Index Exchange, Peer39, Clickagy, AdTheorent, bRealtime, Ads.txt, Google Reseller, Google Direct, AppNexus Direct, DistrictM Direct, AppNexus Reseller, FreeWheel Reseller, RubiconProject Reseller, AOL Reseller, Comet Cox Media Reseller, OpenX Reseller, IndexExchange Reseller, Sonobi Direct, RhythmOne Reseller, ContextWeb Reseller, Sovrn Direct, Lijit Direct, PubMatic Reseller, GumGum Reseller, RubiconProject Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, Revcontent Reseller, Smaato Reseller, SpotXChange Reseller, SpringServe Direct, IndexExchange Direct, Primis Direct, Adform Reseller, Improve Digital Reseller, DistrictM Reseller, Smartclip Reseller, LoopMe Reseller, Amazon Direct, YieldBot Reseller, OpenX Direct, AOL Direct, Yahoo Direct, Facebook Direct, Triple Lift Direct, ShareThrough Direct, RhythmOne Direct, PubMatic Direct, Undertone Direct, Yieldmo Direct, ORC International Reseller, SmartAdServer Reseller, Media.net Direct, Teads Direct, Sovrn Reseller, Lijit Reseller, fluct Direct, Improve Digital Direct, Consumable Direct, Chocolate Direct, Permutive, SHE Media Direct, Consent Management Platform API v 2.0, BlogHer Food Network, Beachfront Direct, ContextWeb Direct, Kargo Direct, Smaato Direct, The MediaGrid Direct, AdMan Reseller, Nativo Reseller, Rhombus, comScore Activation, Unified ID 2.0.