Publisher: Jacksonville Wine Guide - Part of the Blog your wine community

Social Media Support for Wineries What is Blog Your Wine social media support? With Blog Your Wine social support, focus is placed on engaging the wine buying public with authentic* messaging to fuel your social media success. To do it right takes time and skill, and there’s no substitute for either one. Essentially I will act as an administrator over your social media platforms; continuously building and optimizing the accounts, posting original content, and engaging consumers in meaningful and authentic dialogue. Why should I use this service? -Because you don’t have time to constantly maintain and monitor your social media presence. -Interns or office assistants may be inexpensive, but are ineffective; and most wineries simply can’t afford a dedicated full-time social media manager. - Very few PR agencies or social media consultants have practical experience at a “ground level” in the wine industry. My experience stems from 15+ years in the food and beverage industry, as well as being a Certified Sommelier (CoMS) and Specialist of Wine (SoWE). - The program creates online buzz, driving potential sales and cultivating ambassadors. - I’ve personally already made the connections within the social media community, and built my own following. - It compliments your featured week on BlogYourWine.com (if applicable). - Similar services are 2x – 3x more expensive, and are no more effective. What do I receive in the program? ~Initially~ - Assessment made of the style and tone your social media “voice” will take. - Evaluate proposed social media channels, target demographic, and fan base. - Build / restructure pages, adjusting settings to optimize performance, and taking into consideration the style and tone of the brand. - Work towards building a community around your brand.** - Integration of ecommerce wine sales into your social media channels (where feasible). - Upon completion, a report on initial setup and progress will be made. ~Continually~ - Full control maintained of social media accounts and associated content. - Frequent posts and content*** reflecting the assessed style and tone of your brand. - Monitoring mention of your brand online, and responding accordingly. - Social media ads effectiveness monitored and optimized to increase visibility and brand awareness.** - 24/7 comment response, moderation, and spam control; ensuring all messages are responded to in a timely manner. - Winery competitions and prize giveaways to increase engagement. - Monthly report providing feedback on progress and engagements. - Open communication and social media / web consultation. - Full confidentiality. Pricing Available on request, determined by level of involvement, hours worked, and length of contract. Email me at kris@blogyourwine.com or call 904-472-1727. *The vast majority of social media firms are using automation software to manage accounts on Facebook and Twitter etc. I don’t. It’s not social. **Advertising budget not included, and provided as required. Strongly recommended. *** Frequency will range from multiple daily posts to a minimum of every 3 days.