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New Advertiser Account: If you want to advertise on Joy o' Kanji, you need to create an advertiser's account. We'll walk you through it. First, we'll present some information about advertising on the site. If you're eager to get started, you can move to the last section of this page. Whom You'll Be Reaching with an Ad on Joy o' Kanji Typical visitors to Joy o’ Kanji want to immerse themselves in the world of kanji. They would also like to deepen their knowledge of the Japanese language and culture. They tend to be educated, committed, and of course refined in their tastes! On the Testimonials page you can get a sense of which aspects of Joy o’ Kanji excite and interest them. People have registered on Joy o’ Kanji from 76 countries! They are as follows: Albania, Algeria, American Samoa, Argentina, Armenia, Australia, Azerbaijan, Bangladesh, Belarus, Benin, Bhutan, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, China, Czech Republic, Ecuador, Egypt, Estonia, Ethiopia, France, Germany, Ghana, Greece, Greenland, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kenya, Korea, Lebanon, Malaysia, Mali, Malta, Mexico, Morocco, Myanmar, Nepal, the Netherlands, Pakistan, Peru, the Philippines, Poland, Qatar, Romania, Russia, Serbia, Sierra Leone, Singapore, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan, Thailand, Togo, Tunisia, Turkey, the Ukraine, the United Kingdom, the United States, Uzbekistan, Venezuela, and Vietnam! How Advertising Works on Joy o' Kanji We sell ad space in three ways: Impressions basis, also called a CPM (cost-per-thousand impressions) basis: You purchase a certain number of page impressions, and we run your ad until you reach that point. When it expires, you can buy a new set of impressions. Note: If a site visitor lingers on a page and sees your ad there twice during that visit, it counts as just one impression. Time basis: You can run your ad for whatever length of time you wish (i.e., 10 days, 20 days, or 50 days), regardless of the number of impressions. Monthly auto-renewal: You can keep running your ad without going through the payment process repeatedly. The ad will renew every 31 days—at a significant discount. Things to Keep in Mind • Running multiple ads will bring you closer to your sales goals. • To assess the performance of your ads (i.e., the number of impressions and click-throughs), you can review the statistics right on the Joy o’ Kanji site. • After you select an ad shape, we’ll place it on every page that can accommodate that ad, bringing it to the attention of a maximum number of viewers. • If you want your ads to run on a limited number of pages, just let us know. • Ads sharing the same space (e.g., the right sidebar) will rotate constantly. Ad Placement Nearly all Joy o’ Kanji pages can accommodate ads. There are two types of pages for advertising: pages that can take narrower ads in the left and right sidebars, and pages that can take wider ads in the center of the page, directly beneath the main content area. Sidebar Ads: These can go in both the left and right sidebars on many pages. The width of the sidebars varies by page type. Full-Width Ads: Radical Notes pages can accommodate full-width ads. Learn More To learn more or to start the process of buying advertising space on Joy o' Kanji, you can read a PDF.