Kochava Media Index - Lastminute.com Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity

Company Name:
Lastminute.com

(View Trends)

Headquarters: (View Map)
London, United Kingdom
1,000 - 5,000 employees
http://www.lastminute.com/site/main/advertise_with_us.html

Desktop Display, Email, Mobile Display, Social
CPM
Web Publisher
Headline:
Book Cheap Holidays, Flights, Hotels & City Breaks
Self / Managed Service:
Managed Service

Industries
eCommerce, Retail, Travel & Leisure
Key Differentiator
Advertise with usIf you would like to advertise on our site, please email advertising@lastminute.com FAQsWhy advertise on lastminute.com?lastminute.com have a registered user base of 2.25 million people in the UK alone. 83% of lastminute.com users have purchased online in the last six months. With the customer profile information we have, you can reach your target audience to ensure you successfully achieve your business goals.How does it work?All campaigns run on lastminute.com are specifically tailored to the advertiser's objectives.What does CPM mean?CPM is a way in which advertising is costed and means cost per thousand, i.e. cost per thousand viewings or impressions. What is an impression?One impression is equal to one appearance of your advertisement on the site. The number of impressions we provide is based on the number of impressions you purchase.How much exposure will I get?As all campaigns run on a CPM basis, the exposure that you gain is determined by the details of the campaign such as the amount of media purchased.How often will my advertisement appear?i. The frequency in which your creative will appear depends on both the targeting of the campaign and the amount of media purchased.ii. How often your banner will appear is dependent upon what percentage of the total impressions you have purchased.Am I eligible to advertise on lastminute.com?We review each enquiry on a case by case basis, so please contact us for more information.Is it UK based advertising only?No, lastminute.com is a growing network that has presence in ten countries. With our recent acquisitions we have even more fantastic global opportunities.What is a click-through rate?Click through rate is the percentage of people who have clicked on your advertisement out of the number of people who viewed it.What is the maximum file size allowed for creative?The maximum file size permitted on lastminute.com depends on the creative type as standard file size limits are:i. Skyscraper - 40kbii. Banners - 40kb iii. Pop-Ups - 40kbiv. Newsletter - 40kbWhat creative formats are supported?lastminute.com supports most creative formats including HTML, flash, gif, animated gif and rich media. If you are unsure or would like to know more please contact us.How much does it cost to advertise on lastminute.com?All campaigns run on lastminute.com require a minimum spend of £2,000. All campaigns require a signed insertion order and are subject to lastminute.com's standard Terms and Conditions. If you would like a quote please contact us.

4472 Global Rank
410
United Kingdom
11.3 M Estimated Visits

Traffic Sources

Search

59.83%
Direct

21.62%
Referrals

10.10%
Mail

3.61%
Social

2.53%
Display

2.32%

Geography Breakdown

United Kingdom

41.09%
France

25.21%
Italy

11.61%
Spain

10.90%
Germany

1.23%

Powered by

Global Rank 5,222

376

Links In Count 2,002

49

France Rank 381

42,782

France Page Views 27.8%

5.2%

Traffic Rank
Pageviews

Top Countries

France 27.8%
Italy 24.6%
United Kingdom 16.5%
Spain 12.1%
Switzerland 2.2%

Top Sites Linking In

Top Search Keywords

Gifts
Stores

5 K Downloads
0 SDKs
3.82 Avg. Rating
30 Total reviews

App Url: https://play.google.com/store/apps/details?id=com.lastminute.labs.colouredpaper
App Support: http://labs.lastminute.com
Genre: personalization
Bundle ID: com.lastminute.labs.colouredpaper
App Size: 0
Version: 2
Release Date: March 5th, 2010
Update Date: March 5th, 2010

Description:

A simple, smooth and bright live wallpaper that gives you an ever-changing background colour. It changes beautifully through the whole spectrum of colours depending on how you hold your phone.

The name is spelt "Coloured Paper" rather than "Colored Paper" because we are British.

Native

0.00%
Standard

98.88%
Direct

1.12%

Ads Seen Recently

5,637

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Lastminute.com advertising reaches 11.3M visitors across desktop and mobile web, in countries such as United Kingdom, France, Italy, Spain, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Lastminute.com will allow you to reach consumers in industries or verticals such as Retail, eCommerce, Travel & Leisure.

They are headquartered at London, United Kingdom, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Lastminute.com inventory partners include: openx.com, indexexchange.com, google.com, appnexus.com, rubiconproject.com, pubmatic.com.

Lastminute.com works with Advertising technology companies such as Google Adsense, Specific Media, Atlas, DoubleClick.Net, Blue Lithium, Mediaplex, Conversant, Criteo, Advertising.com, AOL-Time Warner Online Advertising, AppNexus, Yield Manager, Rubicon Project, Facebook Exchange FBX, Pubmatic, Openads/OpenX, Adap.TV, Index Exchange, Yahoo Small Business, VINDICO, Digilant, Chango, ContextWeb, Adify, The Trade Desk, Turn, SiteScout, Rocket Fuel, Connexity, SpotXchange, ADTECH, Videology, BlueKai, Zenovia, Intent Media, Google Publisher Tag, DoubleVerify, Media Innovation Group, Burst Media, AppNexus Segment Pixel, Improve Digital, Open AdStream, IponWeb BidSwitch, Advantage Media, Tribal Fusion, Exponential, Yieldlab, Underdog Media, MLN Advertising, MyBuys, Switch Ads, X Plus One, AudienceScience, Evidon, AdGear, Upfront Digital Media, Tapad, Aggregate Knowledge, RadiumOne, LiveRail, eyeReturn, Dstillery, AcuityAds, Eq Ads, Dedicated Media, Brandscreen, DoubleClick Bid Manager, Simpli.fi, DemDex, BrightRoll, Magnetic, Twitter Ads, Neustar AdAdvisor, Crosswise, BlueKai DMP, Jumptap, Experian, Metrigo, Engage BDR, Facebook Custom Audiences, Integral Ad Science, MyBuys MyAds, Google AdSense Custom Search Ads, Google Adsense Asynchronous, PubMatic Direct, Google Direct, Ads.txt, RubiconProject Direct, LoopMe Direct, FreeWheel Direct, AdBlade Embed, Adblade, Arrivalist, SkimLinks, BidTheatre, GetIntent, Adhigh, Drawbridge, BannerFlow, OpenX Direct, Omnitag, travel audience, Flashtalking, Weborama, Adobe Audience Manager Sync, Walmart, Vidible, Sojern, Google AdSense Integrator, Right Media, Adform, Eyeota, eXelate, Google Remarketing, Herolens, Google Floodlight Counter, RUN Ads, Powerlinks, AppNexus Direct, IndexExchange Direct, The MediaGrid Direct, Lijit Direct, Sovrn Direct, Criteo Direct, DoubleClick Advertising UK, Clicktripz, Prebid, Consent Management Platform API v 2.0.