About

LifeZette’s mission is contained in its moniker: Life. Explained. Each day the site captures the wonder, the complexity, the frustration and the joys of life in all its variety. This is media built for the way we live—never in one place or focused on one issue to the exclusion of all others. From pop culture to faith, parenting to politics, LifeZette delivers a compelling mixture of stories, commentary, video and graphics designed to inform and entertain – and to help all of us live our lives to the fullest.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Life. Explained.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, eCommerce
  • Key Differentiator
    LifeZette is a premium digital destination and the online home for Americans who are seeking content that speaks to their values and informs their daily lives. LifeZette produces original commentary and analysis on the topics that touch the lives of the American conservatives and traditionalists on a daily basis. Our easy-to-consume content on parenting, health, entertainment, politics, and faith challenges the establishment with a viewpoint that is missing from the current media narrative. We put brand partners in front of a smart audience with a strong propensity for sharing content, products, and the services that play a role in their lives. Further, the LifeZette Integrated Marketing team of designers, directors, and storytellers can help you build custom advertising experiences that capture the attention of our highly engaged audience and place you at the epicenter of thought-provoking content.
Site Traffic
  • 134132 Global Rank
  • 27563
    United States
  • 433 K Estimated Visits
Traffic Sources
  • Direct
    44.05%
  • Referrals
    29.54%
  • Social
    21.49%
  • Search
    4.25%
  • Mail
    0.66%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 7,341
409
United States Rank 1,119
3,225
United States Page Views 94.10%
3.0%
Top Countries
Top Search Keywords
  • Broadcasters
  • Cable, Satellite and Terrestrial Digital
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 2.8 Avg. Rating
  • 16 Total reviews
  • App Url: https://itunes.apple.com/app/lifezette/id1047755112
  • App Support: http://www.lifezette.com/contact-us/
  • Genre: Lifestyle
  • Bundle ID: com.lifezette.lifezette
  • App Size: 25.9 M
  • Version: 1.3.1
  • Release Date: October 17th, 2015
  • Update Date: April 15th, 2016

Description:

The LifeZette universal app for iPhone delivers up to the minute dynamic content and video from all of the LifeZette verticals — PoliZette, MomZette, HealthZette, FaithZette and PopZette.

LifeZette’s mission is contained in its moniker: Life. Explained. Each day the site captures the wonder, the complexity, the frustration and the joys of life in all its variety. This is media built for the way we live—never in one place or focused on one issue to the exclusion of all others.

From pop culture to faith, parenting to politics, LifeZette delivers a compelling mixture of stories, commentary, video and graphics designed to inform and entertain – and to help all of us live our lives to the fullest.

Life. Explained.

Sort by

IronHorse7901260

Jan 18, 2017

LifeZette Quits Working

All of a sudden this app quit working, locking up at the splash screen. Restarting, even reinstalling didn't fix the problem.

Baker Dave

Jan 11, 2017

Good content, TERRIBLE app

App generally won't open on my iPhone 7. Worked fine on previous 5C. I want to be able to use it but it's a total waste of memory on my phone as it won't open & is unreliable. Skip this app & its frustration. Check out the excellent content on FB or Twitter

SonyReaderSucks

Jan 08, 2017

A refreshing slice of reality

Laura Ingraham curates the best representative vignettes of daily life. The stories unfolding in real time give a balanced, thoughtful perspective on the broadest swath of culture available anywhere. And, if by Socratic method one is led to a conservative construct and solution, hooray!

Wd5147

Dec 30, 2016

Great news site

Unfortunately the app locks up

jamesmccurdy1

Dec 21, 2016

Excellent

About time we had real news presented in a very well designed app. Great job!

Runzette

Dec 14, 2016

Locked tight

This app does not even run on IPhone 7 with IOS10. Its hard to be a communicator when the tool you use does not even work. You will be lucky to get me to take a second look after this kind of performance!
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Telephony Framework
Use the Core Telephony framework to obtain information about a user’s home cellular service provider—that is, the provider with whom the user has an account. Carriers can use this information to write applications that provide services only for their own subscribers. You can also use this framework to obtain information about current cellular calls.
CoreMedia
The Core Media framework defines the media pipeline used by AVFoundation and other high-level media frameworks found on Apple platforms. Use Core Media's low-level data types and interfaces to efficiently process media samples and manage queues of media data.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    32.39%
  • Standard
    67.55%
  • Direct
    0.06%
Ads Seen Recently
6,518
Longest Running Ad
LifeZette
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
direct
562422
89ff185a4c4e857c
catapultx.com
direct
132459
adtelligent.com
reseller
312555
7de89dc7742b5b11
adtelligent.com
direct
312555
7de89dc7742b5b11
adform.com
reseller
2464
9f5210a2f0999e32
adocean-global.com
reseller
80365
admanmedia.com
reseller
556
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
LifeZette advertising reaches 433k visitors across desktop and mobile web, in countries such as United States, Canada, Finland, France, United Kingdom. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on LifeZette will allow you to reach consumers in industries or verticals such as eCommerce, Entertainment, Government & Politics.

They are headquartered at Washington, DC, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, LifeZette inventory partners include: contextweb.com, catapultx.com, adtelligent.com, adform.com, adocean-global.com, admanmedia.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, projectagora.com, rubiconproject.com, tremorhub.com, openx.com, indexexchange.com, appnexus.com, pubmatic.com, spotxchange.com, spotx.tv, google.com, groundtruth.com, gumgum.com, conversantmedia.com, rtk.io, improvedigital.com, onetag.com, betweendigital.com, relappro.com, triplelift.com, sovrn.com, adtech.com, aps.amazon.com, lijit.com, amxrtb.com, ssp.e-volution.ai, ucfunnel.com, mgid.com, lkqd.net, telaria.com, lkqd.com, kargo.com, districtm.io, runative-syndicate.com, audienciad.com, brightcom.com, video.unrulymedia.com, emxdgt.com, yahoo.com, advangelists.com, 33across.com, adtrue.com, aol.com, sonobi.com, cedato.com, teads.tv, wowyow.com, undertone.com, selectmedia.asia, media.net, aolcloud.net, adyoulike.com, richaudience.com, onomagic.com, synacor.com, springserve.com, ad.plus, mediabong.com, my6sense.com, infolinks.com, spotim.market, openweb.market, aralego.com, xad.com, loopme.com, connectad.io, test.e-planning.net, axonix.com, e-planning.net, audiencerun.com, atlas5.co, vdopia.com, rtbhouse.com, pubnx.com, lockerdome.com, audience.media, yieldnexus.com, themediagrid.com, vdo.ai.

LifeZette works with Advertising technology companies such as DoubleClick.Net, GumGum, AppNexus, Advertising.com, eXelate, The Trade Desk, Neustar AdAdvisor, Turn, X Plus One, BlueKai DMP, BlueKai, SpotXchange, YieldBot, Nativo, Zedo, Integral Ad Science, Pubsquared, Sharethrough, BounceX, Vidible, FirstImpression, Openads/OpenX, Google Publisher Tag, Rocket Fuel, Google Adsense, Polymorph, Yahoo Small Business, Burst Media, IponWeb BidSwitch, Adobe Audience Manager Sync, Google Adsense Asynchronous, Yahoo Ad Sync, Media.net, Tapad, DemDex, Drawbridge, MthSense, Dstillery, Simpli.fi, ContextWeb, Synacor Reseller, Amazon Reseller, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, Ads.txt, PubMatic Reseller, Teads Direct, Sovrn Reseller, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AOL Reseller, DistrictM Reseller, 33 Across Reseller, Nativo Reseller, ContextWeb Direct, AOL Direct, SmartAdServer Reseller, Google Direct, AppNexus Reseller, LKQD Reseller, Adform Reseller, Converstand Media Reseller, SpotXChange Reseller, Criteo Reseller, FreeWheel Reseller, SpotXChange Direct, Tremor Video Reseller, LKQD Direct, RhythmOne Reseller, AdYouLike Reseller, Lijit Reseller, Carambola Reseller, Outbrain Reseller, SpringServe Reseller, Beachfront Reseller, BrightRoll Reseller, FirstImpression Direct, Consumable, Facebook Custom Audiences, Beeswax, Rubicon Project, ADTECH, Index Exchange, Amazon Ad System, Amazon Associates, Pubmatic, RhythmOne, Sonobi, Adify, RadiumOne, Magnetic, SiteScout, Teads, Connexity, RUN Ads, Fyber Reseller, GumGum Reseller, ShareThrough Reseller, Spoutable Reseller, Tribal Fusion, IndexExchange Reseller, Spoutable Direct, DistrictM Direct, AppNexus Direct, Improve Digital Reseller, Exponential Direct, RubiconProject Direct, Cedato Reseller, Fyber Direct, RhythmOne Direct, Teads Reseller, Media Innovation Group, Walmart, Infolinks, Criteo, Improve Digital, TripleLift, AdYouLike Direct, SpringServe Direct, Beachfront Direct, RevContent, RTK, SpringServe, Avocet, AppNexus Segment Pixel, GetIntent, Adhigh, AdGear, Connatix Reseller, GumGum Direct, IndexExchange Direct, ORC International Direct, Criteo Direct, Outbrain Direct, Smaato Reseller, 161Media, Criteo Publisher Marketplace, Research Now, StickyAds TV, VINDICO, Falk Realtime, Google Inteactive Media Ads, SkimLinks, BidTheatre, SpotX, Beachfront, JustPremium, StreamRail Reseller, Sonobi Direct, Brightcom Reseller, Taboola Reseller, OpenX Direct, StreamRail Direct, AcuityAds, FreeWheel Direct, Taboola, LifeStreet Media, Yieldmo, Adblade, AdBlade Embed, eyeReturn, Comet Cox Media Reseller, Apester, JW Player Tracking, Videology, Synacor Direct, AdStanding, DoubleVerify, DynAdmic, Technorati Media, Kargo Reseller, Eyeota, Bidtellect, MLN Advertising, Triple Lift Direct, Tremor Video Direct, Google AdSense Integrator, Admixer, AdRoll, Prebid, StackAdapt, Eye View Digital, AdKernel, Aggregate Knowledge, AdTheorent, Outbrain, Omnitag, Link Share, Adswizz, Adition, adingo, Narrative, DoubleClick Bid Manager, Sovrn Direct, Lijit Direct, PilotX Direct, Genesis Media Reseller, Oath Reseller, Videology Group Reseller, Rock You Direct, RTK Direct, Thrive Reseller, Undertone Direct, adtelligent Reseller, Optimatic Reseller, Somoaudience Direct, Mobile Ad Trading Direct, AnyClip Direct, DeepIntent Reseller, Rock You Reseller, Vuble Direct, Vuble Reseller, Bidtellect Reseller, Revcontent Reseller, Aniview Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, Fatchilli Direct, PilotX Reseller, ucfunnel Reseller, optAd360 Direct, Smartclip Direct, Yieldlab Direct, DynAdmic Reseller, Underdog Media Reseller, Lockerdome Direct, Media.net Direct, Yahoo Direct, Ad Lightning, EMX, Mobile Ad Trading, Blis, Videmob Reseller, SmartAdServer Direct, ShareThrough Direct, Telaria Reseller, Connatix Direct, Undertone, Atlas, Tru Optik, Nativo Direct, Cedato Direct, Infectious Media, ad.plus Direct, Revcontent Direct, my6sense Reseller, Undertone Reseller, Underdog Media Direct, AdMan Reseller, LoopMe Reseller, PubMatic Direct, Underdog Media, Chocolate Direct, Adelphic, Freebit Admind, So-net Media, Clickagy, Native Ads, adtelligent, NetSeer, Vuble, Loopme, Cinarra, PLAYGROUND XYZ, DistrictM, Consumable Direct, BidSwitch, Nexstar Digital Direct, Facebook Reseller, Chocolate Reseller, Amazon Direct, LoopMe Direct, Infolinks Direct, Widespace, bRealtime, Brightcom Direct, Advangelists, Appier, MaxPoint Interactive, ClickCertain, Connectad Reseller, Yahoo Reseller, Converstand Media Direct, Improve Digital Direct, Yieldmo Direct, OnAudience, Primis Direct, OneTag Reseller, Sekindo Direct, IntentIQ, MBR Targeting, Innovid, Admedo, Segmento, Triple Lift Reseller, Kargo Direct, my6sense Direct, The MediaGrid Reseller, Emerse, ZypMedia, Amazon Transparent Ad Marketplace, VDO.AI, Adform Direct, AdTrue Direct, Between Digital Direct, OneTag Direct, Rich Audience Direct, GroundTruth Reseller, MGID Reseller, MGID Direct, ucfunnel Direct, Between Digital Reseller, E-Planning Reseller, Rich Audience Reseller, 33 Across Direct, RTB House Direct, The MediaGrid Direct, 152 Media Direct, adtelligent Direct, pixfuture Direct, Telaria Direct, Mars Media Group Reseller, Media.net Reseller, SmartyAds Reseller, Brave Reseller, WhizzCo, Gamma SSP Reseller, Vidazoo Reseller, Yieldmo Reseller, E-Planning Direct, FLoC, AdMan Direct, SmartyAds Direct, Imonomy Reseller, Twitter Ads, MGID, Connectad Direct, GourmetAds Direct, Next Millenium Direct, saambaa Direct, Seedtag Direct, Smaato Direct, 152 Media Reseller, Mobfox Reseller, YieldBot Reseller.