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Review of Local Internet Marketing Advertising is the lifeblood of any business, this applies local businesses as much as any other. If you do not advertise no one knows you exist. I was going home after doing shopping in another part of Bristol and was waiting for my bus to leave another female got on the bus and asked if they were going to Staple Hill (the district I live in). She was told yes. She wanted to visit a curtain shop and I could tell her where to find it and where to get the bus back. I thought that this illustrated the above statement. Local Internet Marketing Empire tells us that Yellow Pages, Television and Radio Advertising aren’t working anymore. It suggests that some might believe that local businesses have options as far as advertising to compensate for lost business. Previously, this would have been true but not now, the “old” advertising methods just aren’t working anymore! Places People Advertise Local Businesses Yellow pages ads, while once the best way to advertise, are becoming much less responsive than ever before. This is because the Internet has taken over as the premier place that people search for local information. Very few people use the yellow pages compared to the Internet! Just as yellow page ads have seen a dramatic decrease in response, so have radio ads and to a lesser extent, television ads. Outcome Of Advertising Local Businesses What’s even worse is that while response has gone down, the price of advertising with these old methods has actually gone up as a result of businesses scrambling to make up for lost income. This creates more competition. So you have less responsive advertising at a higher price with more competition as a way of generating business.