Kochava Media Index - Lucire Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

The global fashion magazine, originally founded online in 1997. Branched out into print editions in 2004, and into more than one country in 2005. Lucire was the first to publish an international sustainable style editorial in 2005. In the 2010s, we continue to offer content online, on mobile, and in print, reaching over 250,000 people per month. Our coverage remains global—rather than bias our coverage to any one nation, we attempt to offer international perspectives through a network of correspondents in New Zealand, Australia, the US, the UK, France and other countries.

Desktop Display, Mobile Display, Email, Social
CPM
Web Publisher
Headline:
Publisher: Lucire – The global fashion magazine

Key Differentiator
When we created Lucire in 1997, we were clear that we wanted to target a largely female audience. We’ve always managed to achieve the 70–30 split, even at a time when the internet was largely male-dominated. However, as news of menswear, cars and gadgets came in more frequently, we looked at giving them a new home. In March 2011, Lucire Men was launched as an experiment, to see if we could manage having an extra outlet. The brand had already existed in print—Lucire Men was a non-regular insert in the New Zealand edition—and even attracted licensing enquiries. There was content that didn’t ﬁt into the original Lucire website. While there are plenty of women interested in fast cars, those stories could be given a slightly different angle in Lucire Men. Or if a fashion line débuted, we could give the menswear more analysis in Lucire Men. Through the middle of 2011, it appeared we wouldn’t have the resources to manage the extra title. But, toward the end of the year, perhaps mirroring the original Lucire, which had the same content online for its ﬁrst three months, it was looking more likely. We managed to get into a groove, covering topics which didn’t feel totally at home in the original title, on business, ﬁnance, and ﬁlms with a decidedly masculine edge. We’re taking baby steps at the moment with Lucire Men, seeing if there’s interest in a new destination that builds on the traditions and heritage of one of the internet’s longest-running fashion titles. As we grow, please let your friends know. We think there’s a lot of potential here.
Owned / Operated Properties
luciremen.com, lucire.net

22827475 Global Rank
5346356
New Zealand
44 Estimated Visits

Traffic Sources

Direct

50.00%
Referrals

50.00%
Display

0.00%
Mail

0.00%
Search

0.00%
Social

0.00%

Powered by

Global Rank 114,011

3,311

Links In Count 382

New Zealand Rank 285

86

New Zealand Page Views 90.4%

8.9%

Traffic Rank
Pageviews

Top Countries

New Zealand 90.4%

Top Sites Linking In

Top Search Keywords

Opportunities
Partners Programs
Amazon Associates Program

contextweb.com

reseller

560606

89ff185a4c4e857c

rhythmone.com

reseller

1059622079

a670c89d4a324e47

sonobi.com

direct

8efb591506

d1a215d9eb5aee9e

appnexus.com

reseller

1908

f5ab79cb980f11d1

districtm.io

direct

101289

3fd707be9c4527c3

yahoo.com

reseller

57545

e1a5b5b6e3255540

aol.com

reseller

57545

e1a5b5b6e3255540

worksheetplace.com

direct

11483

ffdef49475d318a9

springserve.com

direct

686

a24eb641fc82e93d

spotxchange.com

reseller

147949

7842df1d2fe2db34

spotx.tv

reseller

147949

7842df1d2fe2db34

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Lucire advertising reaches 10.9k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Lucire will allow you to reach consumers in industries or verticals such as .

They are headquartered at Wellington, New Zealand, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Lucire inventory partners include: contextweb.com, rhythmone.com, sonobi.com, appnexus.com, districtm.io, yahoo.com, aol.com, worksheetplace.com, springserve.com, spotxchange.com, spotx.tv, sovrn.com, smaato.com, sciencenotes.org, rubiconproject.com, richaudience.com, pubmatic.com, openx.com, mgid.com, lkqd.net, lkqd.com, lijit.com, indexexchange.com, improvedigital.com, gumgum.com, emxdgt.com, e-planning.net, criteo.com, adyoulike.com, amxrtb.com, google.com, *blutonic*, supply.colossusssp.com, tremorhub.com, telaria.com, freewheel.tv, advertising.com, adform.com, vidazoo.com, *vidazoo*, dailymotion.com, video.unrulymedia.com, fyber.com, smartadserver.com, adtrue.com, loopme.com, undertone.com, beachfront.com, ssp.ynxs.io, sharethrough.com, lemmatechnologies.com, 33across.com, onetag.com, media.net, synacor.com, outbrain.com, bidtellect.com, aps.amazon.com, conversantmedia.com, axonix.com, nsightvideo.com, aolcloud.net, advangelists.com, adtech.com, adtelligent.com, yieldnexus.com, pokkt.com, liftoff.io, audience.media, smartyads.com, smartclip.net, vi.ai, ad.plus, 9mediaonline.com, ads.adasiaholdings.com, ad-stir.com, tidaltv.com, teads.tv, zedo.com, h12-media.com, * h12 media *, verve.com, coxmt.com, 4aolcloud.net, admixer.net, yieldlab.net, afy11.net, admarvel.com, quantum-advertising.com, onetag-sys.com, reewheel.tv, *media.net addenda*, *evolve ebda*, viralize.com, *dailymotion*, *unruly addenda*, ligadx.com, pubnative.net, xad.com, triplelift.com, * original file *, admanmedia.com, themediagrid.com.

Lucire works with Advertising technology companies such as SiteScout, Brandscreen, Videology, Chango, Rocket Fuel, LucidMedia, Connexity, Turn, Dedicated Media, AppNexus, PointRoll, Yield Manager, RadiumOne, AdMeld, Google Adsense, Ebuzzing, Gorilla Nation, Burst Media, DoubleClick.Net, Halogen Media, Intellitxt, Vibrant Advertising, Pubmatic, X Plus One, Quisma, Digilant, MyBuys, eXelate, Facebook Exchange FBX, ContextWeb, Tribal Fusion, Adify, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Rubicon Project, Aggregate Knowledge, Exponential, SpotXchange, Index Exchange, Dstillery, Criteo, Accuen, Simpli.fi, Improve Digital, BlueKai, DemDex, Eq Ads, Zenovia, Adap.TV, Zedo, Experian, MLN Advertising, NetSeer, Specific Media, AdGear, Integral Ad Science, Media Innovation Group, Flashtalking, Advertising.com, DoubleVerify, IponWeb BidSwitch, Switch Ads, Drawbridge, AudienceScience, MBuy, Twitter Ads, AcuityAds, Yahoo Small Business, 161Media, Evidon, Tapad, Adconion, Mediaplex, Quigo, AdSonar, AOL-Time Warner Online Advertising, Adform, Upfront Digital Media, SkimLinks, Datonics, AppNexus Segment Pixel, Smart Adserver, VINDICO, Atlas, AdRoll, comScore adXpose, RealVu, Semasio, MyBuys MyAds, Ohana, eyeReturn, BlueKai DMP, LiveRail, Geniee, Smartclip, BrightRoll, StickyAds TV, adingo, RhythmOne, Spongecell, DoubleClick Bid Manager, Magnetic, Korrelate, Kauli, Sonobi, Crosswise, ADTECH, Jumptap, GumGum, Eyeota, Teads, AdMeta, Metrigo, Captify, Williams Sonoma, QVC, GAP, Clickagy, Wayfair, Google Publisher Tag, Media.net, Eye View Digital, Yahoo Ad Sync, Bidtellect, Adhigh, Adobe Audience Manager Sync, Criteo Publisher Marketplace, H12 Media, Link Share, TripleLift, Polymorph, Amazon Ad System, Taboola, LifeStreet Media, Amazon Associates, Nativo, DeepIntent, Beeswax, Falk Realtime, DistrictM, OnAudience, GetIntent, Ads.txt, Google Reseller, Avocet, RubiconProject Reseller, FreeWheel Reseller, LKQD Reseller, AOL Reseller, SmartAdServer Reseller, AppNexus Reseller, Improve Digital Reseller, PubMatic Reseller, OpenX Reseller, Teads Reseller, IndexExchange Reseller, Adform Reseller, Comet Cox Media Reseller, SpotXChange Reseller, Outbrain Reseller, Beachfront Reseller, Fyber Reseller, RhythmOne Reseller, Tremor Video Reseller, Sovrn Reseller, Lijit Reseller, ContextWeb Reseller, ShareThrough Reseller, Evolve Media, OpenX Direct, StackAdapt, RubiconProject Direct, PubMatic Direct, DistrictM Direct, Google AdSense Integrator, Yieldmo, DynAdmic, RUN Ads, Ad Tech Japan AOL, Media.net Direct, Dailymotion Reseller, Smartclip Reseller, Yieldlab Reseller, Admixer Reseller, Amazon Reseller, Ligatus Reseller, Quantum Native Solutions Reseller, Vidazoo Reseller, OneTag Reseller, Viralize Reseller, Blis, Emerse, MicroAd, Loopme, Freebit Admind, So-net Media, Tru Optik, Admedo, Powerlinks, EMX, Advangelists, Dailymotion Direct, FreeWheel Direct, SpringServe Reseller, DistrictM Reseller, Undertone Direct, LoopMe Reseller, AdTrue Reseller, adstir Reseller, AdAsia Reseller, ad.plus Reseller, Videology Group Reseller, Vidazoo Direct, Telaria Reseller, AdYouLike Direct, AppNexus Direct, ORC International Direct, LoopMe Direct, RhythmOne Direct, ShareThrough Direct, Sonobi Direct, SpringServe Direct, 33 Across Reseller, ORC International Reseller, GumGum Reseller, Sonobi Reseller, E-Planning Direct, Google Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, Outbrain Direct, RTK Direct, Sovrn Direct, Omnitag, AOL Direct, Converstand Media Direct, Rich Audience Direct, Bidtellect Reseller, E-Planning Reseller, Smaato Reseller, Synacor Reseller, Yahoo Reseller, Caraytech e-planning, Adyoulike, 33 Across Direct, adtelligent Direct, ContextWeb Direct, Criteo Direct, Improve Digital Direct, MGID Direct, OneTag Direct, Zedo Direct, AdMan Reseller, AdYouLike Reseller, Converstand Media Reseller, MGID Reseller, Rich Audience Reseller, SmartyAds Reseller, The MediaGrid Reseller, Triple Lift Reseller, Undertone Reseller, Adform Direct, Stroeer Direct, Criteo Reseller, MarketGID, Admixer Direct, Between Digital Direct, SmartyAds Direct, Prebid, Brightcom Direct, Smaato Direct, Yahoo Direct, Yieldmo Direct, AdMan Direct, SmartAdServer Direct, The MediaGrid Direct, Triple Lift Direct, TargetSpot Reseller, Triton Digital Reseller, Seedtag Direct, SpotXChange Direct, Google Inteactive Media Ads, Connectad Direct, Commission Junction, Open AdStream, Falk AdSolutions, MediaOne, vidoomy Reseller, Infolinks, Amazon Direct, ucfunnel Direct, pixfuture Direct, SunMedia Direct, Mobfox Reseller, vidoomy Direct, Taboola Direct, Aniview Reseller, Media.net Reseller.