Publisher

The right people Media Life is written for media planners and buyers, and it is read by more media planners and buyers than any other publication, online or in print. The dedication of these readers has made Media Life the preeminent publication of media decision-makers. Media Life is an online daily newspaper Monday through Friday. But it is more. It tells its readers the real stories behind the headlines, cutting through the froth and spin to get at the bigger truths. It does so because its readers expect it and demand it. Media Life readers spend billions of dollars each year of clients’ money. They need to get it right. Media Life gets it right for them. The advertiser’s edge Media Life offers advertisers what advertisers most want: an audience that’s willing to listen. The credibility of Media Life, whose mission is to inform and open dialogue, creates the highest credibility for its advertisers. Thinking minds are open minds. Media Life’s readers Media Life offers advertisers the single largest, most critical audience of media decision-makers anywhere. Advertisers reach the right audience without bearing the cost of reaching readers who are not media decision-makers. *Four out of five readers plan or buy media or have a voice in media decisions *Three out of five readers visit Media Life every day *Almost half are senior decision-makers, with 10 or more years’ experience *Two thirds consider Media Life their primary source of media news *More than 80 percent rank Media Life’s coverage as excellent and superior to that of all competitors Media Life traffic Some 18,000 to 22,000 visitors come to Media Life each day. Each morning Media Life sends a morning news alert of the day’s top stories to 12,000 subscribers. The universe of media planners and buyers runs between 15,000 and 20,000 people. Advertising costs on a CPM basis Media Life’s CPM is $50. This makes Media Life the lowest-cost advertising vehicle in the media marketplace, in addition to being the most cost-efficient and largest online publication in the field. A typical month-long campaign might deliver 200,000 impressions at a net cost of $10,000. A campaign delivering 100,000 impressions over that period would run $5,000. But those are typical campaigns. Advertisers are free to choose whatever level of impressions suits their needs. Campaigns can run by the month or longer, by the week and even the day. What advertisers get Media Life advertisers appear in a number of locations around the site, from the home page to department pages to news pages. They also become sponsors of the morning news alert. Advertisers may also sponsor contests and surveys on Media Life.