About

Metalunderground.com is a top-5 heavy metal music news site as well as a metal portal and community. With a mission to help readers discover new metal music, Metalunderground.com has been faithfully serving mainstream and underground metal news since early 2001. In addition to comprehensive metal news coverage, the site also features reviews, interviews, band info, live concert reports, photos, and more, updated daily by a dedicated staff of die-hard metalheads.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    With a mission to help readers discover new metal music, Metalunderground.com has been faithfully serving mainstream and underground metal news since early 2001. In addition to comprehensive metal news coverage, the site also features reviews, interviews, band info, live concert reports, photos, and more, updated daily by a dedicated staff of die-hard metalheads. History deathbringer deathbringer Metalunderground.com was masterminded by Doug Gibson (aka "deathbringer") in late 1999, planned and developed throughout 2000, and finally launched in March of 2001. The concept was insprired by an appreciation of the quality and upkeep of several favorite PC gaming news sites read daily while working for a gaming company. At the time, there existed an obvious void of quality updated sites in the metal community, so I decided to create one. My first attempt was short-lived, as a plain HTML site was too much work to keep it as up to date as I wanted. Soon after, I became more experienced in professional web development and began planning an ambitious database-driven site, despite the presence of several excellent metal sites that had risen to popularity by then. Striving to become a premiere metal news site, Metalunderground.com kept cranking out news from a variety of sources (other sites and many, many newsletters), all the while gaining in readership and popularity. Today Metalunderground.com is one of the top metal news sites, with a staff that includes a number of professional and freelance writers, columnists and volunteers, and our news headlines and articles are aggregated and displayed on scores of sites around the world. While not always at the forefront of our daily activities, one of our primary goals is and always has been to help people discover new metal bands and music - music that fits their tastes and underground bands they may never have heard of otherwise. As other developments continue, we plan to offer more means of finding new bands to quench your thirst for metal!
Site Traffic
  • 499336 Global Rank
  • 176868
    United States
  • 121 K Estimated Visits
Traffic Sources
  • Search
    74.49%
  • Direct
    18.85%
  • Social
    4.07%
  • Referrals
    2.59%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 259,734
15,565
United States Rank 159,528
38,310
United States Page Views 28.0%
9.0%
Top Countries
Top Search Keywords
  • Climbing
  • Rock Climbing
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Metal Underground
Device
Desktop
Dimensions
other
Metal Underground advertising reaches 121k visitors across desktop and mobile web, in countries such as United States, Germany, Poland, Australia, Austria, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Metal Underground will allow you to reach consumers in industries or verticals such as .

They are headquartered at Frederick, MD, United States, and have 1 advertising & marketing contacts listed on Kochava.

Metal Underground works with Advertising technology companies such as Google Publisher Tag, Google Adsense, ContextWeb, Zedo, Index Exchange, ADTECH, RadiumOne, Yahoo Small Business, Exponential, Rocket Fuel, PointRoll, BlueKai, Advertising.com, Eq Ads, Zenovia, IponWeb BidSwitch, Twitter Ads, Facebook Exchange FBX, Specific Media, Neustar AdAdvisor, Switch Ads, Aggregate Knowledge, Criteo, Videology, Improve Digital, Drawbridge, Evidon, DoubleVerify, LiveRail, AudienceScience, Accuen, Tapad, AOL-Time Warner Online Advertising, DemDex, Integral Ad Science, Experian, Atlas, Semasio, Magnetic, eyeReturn, BlueKai DMP, BrightRoll, StickyAds TV, Geniee, adingo, Smartclip, DoubleClick Bid Manager, MyBuys MyAds, Teads, AcuityAds, Crosswise, AdGear, Jumptap, AlephD, VINDICO, AdRoll, Choice Stream, Datonics, GumGum, Adhigh, Eye View Digital, Yahoo Ad Sync, Adobe Audience Manager Sync, GetIntent, Yieldlab, Admedo, StackAdapt, bRealtime, DoubleClick.Net, The Trade Desk, Turn, Pubmatic, Adify, AppNexus, Rubicon Project, Burst Media, TripleLift, Adap.TV, SpotXchange, Openads/OpenX, Tribal Fusion, SiteScout, Dstillery, eXelate, SkimLinks, Beeswax, RUN Ads, Connexity, Simpli.fi, Bidtellect, 161Media, BidTheatre, OnAudience, comScore Activation, Commission Junction, Conversant, AzoogleAds, Google AdSense Integrator.