About

MPR and its website, www.empr.com, provide concise and up-to-date drug information for healthcare professionals.

Prescribing Reference, Inc. (PRI) is a subsidiary of Haymarket Media Group of London, England. Established in 1984, PRI's goal was to provide healthcare professionals in the United States with a version of Monthly Index of Medical Specialties® (MIMS), the United Kingdom's leading monthly drug reference. This reference would be concise, compact, easy-to-use and updated frequently. In June of 1985, PRI launched Monthly Prescribing Reference® (MPR), its first and main publication. MPR is distributed on a controlled basis to primary care physicians throughout the U.S.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: MPR: Concise prescription and OTC drug information, side effects and interactions for medical professionals - MPR
  • Key Differentiator
    Monthly Prescribing Reference (MPR) [and its sister publications] is an up-to-date guide to commonly prescribed pharmaceuticals, as well as certain OTC products. It has been produced to provide an easily accessible reminder of basic information useful to review when prescribing medications, such as specific indications for use, dosage, and a checklist of precautions, interactions, and adverse drug reactions. Reference should always be made to each drug being co-administered. The information it contains is intended solely for use by the medical profession. It is not intended for lay readers. This guide has been assembled and edited by an experienced staff of pharmacists and pharmacologists, utilizing information available from manufacturers, official compendia and medical/pharmaceutical references. Distinctions have not necessarily been made between those reactions that are well documented and/or clinically significant, and those that carry only a theoretical risk. A renowned board of consulting medical specialists has also independently reviewed the product references. However, although every effort is made to assure accuracy, the information in MPR [and its sister publications] is not necessarily reviewed by the supplier of a particular drug. If any questions arise about information in MPR, the physician should verify it against labeling or by contacting the company marketing the drug. The publisher and editors do not warrant or guarantee any of the products described or the information describing them. THE PUBLISHER AND EDITORS DO NOT ASSUME, AND HEREBY EXPRESSLY DISCLAIM ANY LIABILITY WHATSOEVER FOR ANY ERRORS OR OMISSIONS IN SUCH INFORMATION OR FOR ANY USE OF ANY OF THE PRODUCTS LISTED.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 118381 Global Rank
  • 35331
    United States
  • 617 K Estimated Visits
Traffic Sources
  • Search
    67.08%
  • Direct
    21.69%
  • Mail
    7.07%
  • Social
    3.34%
  • Referrals
    0.80%
  • Display
    0.03%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 18,495
73,182
United States Rank 25,294
186
United States Page Views 63.3%
1.4%
Top Countries
Top Search Keywords
  • Biotechnology and Pharmaceuticals
  • Pharmaceuticals
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
MPR
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-3924947646654485
f08c47fec0942fa0
MPR advertising reaches 617k visitors across desktop and mobile web, in countries such as United States, India, Canada, Philippines, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on MPR will allow you to reach consumers in industries or verticals such as .

They are headquartered at Hawthorne, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, MPR inventory partners include: google.com.

MPR works with Advertising technology companies such as Google Adsense, Atlas, Evidon, PointRoll, Neustar AdAdvisor, AppNexus, Tacoda, eXelate, BlueKai, AOL-Time Warner Online Advertising, Advertising.com, Turn, Accuen, Upfront Digital Media, Media Innovation Group, CheckM8, DoubleClick.Net, Bizo, AdRoll, Proclivity, Google Publisher Tag, Pubmatic, IponWeb BidSwitch, Rubicon Project, Adify, AppNexus Segment Pixel, Rovion, Drawbridge, AudienceScience, Dstillery, Aggregate Knowledge, ContextWeb, Specific Media, Openads/OpenX, Switch Ads, Burst Media, Semasio, SpotXchange, Index Exchange, Criteo, Videology, Improve Digital, Adap.TV, DoubleVerify, SiteScout, DemDex, BlueKai DMP, The Trade Desk, LinkedIn Ads, Polar, RhythmOne, Simpli.fi, RadiumOne, MyBuys MyAds, Sourcepoint, Facebook Custom Audiences, Marketing Sciences B2C, Tapad, Google AdSense Integrator, Ads.txt, Google Direct, Eyeota, Yahoo Small Business, Adobe Audience Manager Sync, Twitter Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Bibblio, Prebid, FLoC, Link Share, Commission Junction, ContextWeb Direct, Doceree, Doceree Direct, comScore Activation.