MyTurf provides a novel technology platform called "AdValue" to network operators allowing them to open their private networks to advertisers and brand manufacturers who seek targeted audiences. The AdValue platform provides operators supplemental revenues and custom messaging services. End users get the benefits of ad control, malware protection and more relevant local offers and promotions. Because MyTurf's AdValue platform controls the last mile of the Internet, advertisers can precisely target area demographics and target customers to the Zip+4 community level.