About

New Atlas (formerly Gizmag) is one of the largest independent publications on the open web, serving more than five million readers every month.

We are passionate about the extraordinary ideas that move the world forward in the fields of science, transport, consumer electronics, architecture, and beyond.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    New Technology & Science News
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Technology
  • Key Differentiator
    New Atlas is an online magazine celebrating human endeavor across all fields of science, technology and design. Founded in Australia in 2002 as a print magazine with a companion website, New Atlas has grown into an online-only magazine with a worldwide audience of over five million readers per month. More than a decade of covering innovation has given us a truly unique audience of scientists, engineers, entrepreneurs, futurists and decision makers, all of whom strive to be well-informed.
  • Owned / Operated Properties
    gizmag.com
  • Programmatic Integrations & Publisher / Inventory Partners
    AdX
Site Traffic
  • 1247432 Global Rank
  • 276408
    United States
  • 416 K Estimated Visits
Traffic Sources
  • Direct
    92.25%
  • Social
    7.73%
  • Search
    0.02%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 8,537
19
United States Rank 3,486
116
United States Page Views 38.6%
1.1%
Top Countries
Top Search Keywords
  • Oklahoma City
Ad Intelligence
  • Native
    31.58%
  • Standard
    68.38%
  • Direct
    0.04%
Ads Seen Recently
27,924
Longest Running Ad
New Atlas
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300x600
New Atlas
Device
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other
New Atlas
Device
Desktop
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728x90
New Atlas
Device
Mobile
Dimensions
300x250
New Atlas
Device
Desktop
Dimensions
other
New Atlas
Device
Desktop
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other
New Atlas
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Mobile
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other
New Atlas
Device
Mobile
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New Atlas
Device
Desktop
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
improvedigital.com
reseller
1699
advertising.com
reseller
28605
pubmatic.com
reseller
159277
5d62403b186f2ace
spotx.tv
reseller
285547
7842df1d2fe2db34
spotxchange.com
reseller
285547
7842df1d2fe2db34
rubiconproject.com
reseller
15268
appnexus.com
reseller
6849
indexexchange.com
reseller
182257
rhythmone.com
direct
3933802260
a670c89d4a324e47
video.unrulymedia.com
direct
3933802260
lijit.com
direct
240512-eb
fafdf38b16bf6b2b
New Atlas advertising reaches 3.85M visitors across desktop and mobile web, in countries such as United States, Canada, Australia, United Kingdom, Netherlands. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on New Atlas will allow you to reach consumers in industries or verticals such as Automotive, Education, Technology.

They are headquartered at Oklahoma City, OK, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, New Atlas inventory partners include: improvedigital.com, advertising.com, pubmatic.com, spotx.tv, spotxchange.com, rubiconproject.com, appnexus.com, indexexchange.com, rhythmone.com, video.unrulymedia.com, lijit.com, sovrn.com, emxdgt.com, admanmedia.com, beachfront.com, smartadserver.com, aol.com, freewheel.tv, tremorhub.com, openx.com, contextweb.com, taboola.com, gumgum.com, teads.tv, google.com, aolcloud.net, adtech.com, yahoo.com, districtm.io, ad-generation.jp, smaato.com, aps.amazon.com, triplelift.com.

New Atlas works with Advertising technology companies such as AdBlock Acceptable Ads, Google Adsense for Domains, Google Adsense, Google Publisher Tag, Prebid, Facebook Custom Audiences, DoubleClick.Net, Flite, Sharethrough, Evidon, Rocket Fuel, BlueKai DMP, Ziff Davis, NetShelter, BlueKai, Digilant, eXelate, Tribal Fusion, Teads, AppNexus, The Trade Desk, Conversant, Turn, OpenDSP, Adconion, RUN Ads, Videology, Advertising.com, Atlas, Adap.TV, IponWeb BidSwitch, DoubleVerify, Drawbridge, Media Innovation Group, Tapad, Mediaplex, X Plus One, AudienceScience, Integral Ad Science, Twitter Ads, Aggregate Knowledge, SpotXchange, ContextWeb, AdGear, Sourcepoint, Index Exchange, RadiumOne, DynAdmic, Openads/OpenX, Eye View Digital, Burst Media, StickyAds TV, Simpli.fi, SRAX, Research Now, ADTECH, Rubicon Project, Criteo, Nativo, DistrictM, Taboola, Sovrn Direct, Perfect Market, ContextWeb Direct, AOL Direct, Google Direct, Lijit Direct, ShareThrough Direct, AppNexus Reseller, Ads.txt, Connexity, RubiconProject Direct, DistrictM Direct, Triple Lift Direct, AppNexus Direct, ContextWeb Reseller, Nativo Direct, Taboola Direct, Switch Reseller, RhythmOne Direct, Taboola Reseller, RubiconProject Reseller, AOL Reseller, AdYouLike Direct, Teads Direct, SkimLinks, Clickagy, Improve Digital, Bidtellect, Tremor Video Direct, OpenX Reseller, Google Reseller, AdRoll, Yahoo Ad Sync, Amazon Reseller, eyeReturn, Beeswax, Adhigh, GetIntent, SiteScout, IndexExchange Reseller, IndexExchange Direct, 161Media, Magnetic, Avocet, TripleLift, Omnitag, Walmart, Infolinks, AppNexus Segment Pixel, DoubleClick Bid Manager, Narrative, Eyeota, CogoCast, DemDex, Adobe Audience Manager Sync, GumGum Reseller, PubMatic Reseller, Amazon Ad System, Amazon Associates, AcuityAds, Dstillery, SpotXChange Reseller, DistrictM Reseller, Sonobi, Flashtalking, Taboola Sponsored Links, RhythmOne, Beachfront Reseller, Comet Cox Media Reseller, SpringServe Reseller, YieldBot Reseller, Cobalt Nitra, Tremor Video Reseller, Fyber Reseller, PubMatic Direct, Google AdSense Integrator, Pubmatic, GumGum, StackAdapt, Yahoo Small Business, Converstand Media Reseller, AdTheorent, Media.net, Vidible, ClickCertain, EMX, Yieldmo, Resonate Insights, Sociomantic, BidSwitch Reseller, Amazon Direct, Next Millenium Direct, Undertone Reseller, Teads Reseller, Assertive Yield, Celtra, GumGum Direct, BidSwitch, Powerlinks, Neustar AdAdvisor, RhythmOne Reseller, FreeWheel Reseller, SmartAdServer Reseller, AdMan Reseller, Yahoo Reseller, Improve Digital Reseller, Amazon Transparent Ad Marketplace, Consent Management Platform API v 2.0, Smaato Reseller, ORC International Reseller, Sonobi Reseller, Synacor Reseller, Lijit Reseller, Sovrn Reseller, comScore Activation, Aniview Reseller, Admiral VRM, OneTag Reseller, ShareThrough Reseller, The MediaGrid Reseller, Yieldmo Reseller, Media.net Reseller.