Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    It was early summer of 2008, I could see the writing on the wall; Barack Obama was going to be our next president. A quick look at the future President’s voting record and it was clear he would be no friend to gun owners passionate about their right to keep and bear arms. Like many gun owners, I frequently asked myself what I alone could possibly do to defend my favorite hobby and our most important right. I was already a life member of the NRA and GOA, I actively wrote my politicians, talked with others about the importance of the Second Amendment, and attended nearly every rally I could find. Despite this, I had an overwhelming feeling that more had to be done. The more I got involved, the more I realized how unorganized the gun rights movement really was. The entire communication structure was primarily based on a top down approach, relying on magazines, newsletters, and emails sent from large, centralized organizations. Person to person communication was limited, and usually only occurred during visits to gun shops, ranges, etc. The entire movement appeared to be splintered, and without communication the organization of people is impossible. Through a passion for trucks I had extensive experience with online forums, eventually leading me to seek out those pertaining to firearms. With a few exceptions, most I found were either brand specific or large national sites with too broad of scope to form any sort organized community. It’s difficult for activism efforts to be effective when the people participating are spread around the country. The more I thought about this, the more my vision slowly began to take shape. I realized if we were to organize ourselves in an effective manner we would have to be fairly concentrated geographically. Being from Oregon, the Northwest region was my natural choice. I knew our regional scope needed to be big enough to attract a large audience, but small enough that it was likely you would find people reasonably close to you. I knew the real benefit of this community would not be the online banter, but rather the offline relationships formed through events and face to face transactions. The more gun owners a person knows the more likely they are to discuss their rights, carpool to events, and support the cause in general. I also knew in order to realize my vision I had to make the community so appealing that people would visit frequently, ideally multiple times per day. The main reason for this is most anti-gun lawmakers work quickly and often under the radar, meaning us gun owners need to act quickly ourselves. Finding out about a last minute hearing doesn’t do any good if you’re a day late, so frequent visits were a must. To achieve this we needed to offer resources members found useful (and hopefully quite addictive!), such as an active, local classified section, maps to outdoor shooting locations, up to date event information, etc. To this day we’re constantly brainstorming, trying to come up with new resources for our members. Another unique aspect of my vision was the goal of creating a true single issue community which welcomed everyone, regardless of their other beliefs. A place where if you were a gun owner, you were a friend. I wanted to build a place where all felt comfortable, rather than another conservative enclave. People aren't born pro or anti anything, it's something that takes time to develop, and even longer to change once an opinion is formed. To cast out others because they are of a differing opinion is to ignore an opportunity to explain our side and change their way of thinking. On the evening of August 5th, 2008 my vision came to fruition with the launch of the NorthwestFirearms.com website. I spent the next year attending every gun show and event I could find to spread the word about what I was trying to do. My biggest surprise, starting out, was the amount of opposition and skepticism I faced. One veteran forum owner told me we'd never break a thousand members. I didn’t feel like this was an entirely new concept, but us gun owners are a leery bunch by nature. Luckily we overcame that, and as we developed a reputation in the region our membership numbers snowballed. At this point it is clear the community has become an overwhelming success. While the day to day operations leave me no time to organize any real activism, others have used the site to step up and fill that role. We’re currently about to launch the second iteration of the website, a complete redesign. At that time we'll also be launching our first sister site, SouthwestFirearms.com, hoping to build an equally successful community for gun owners of Arizona, Nevada, and Utah. With our passion for bringing people together, I have no doubt we will be successful.
Site Traffic
  • 183738 Global Rank
  • 34454
    United States
  • 502 K Estimated Visits
Traffic Sources
  • Search
    51.69%
  • Direct
    46.82%
  • Referrals
    0.96%
  • Social
    0.53%
  • Display
    0.01%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 121,299
4,677
United States Rank 23,915
1,937
United States Page Views 97.7%
0.1%
Top Countries
Top Search Keywords
  • Aberdeen, City of
  • Oil Industry
Ad Intelligence
  • Native
    55.37%
  • Standard
    42.15%
  • Direct
    2.48%
Ads Seen Recently
242
Longest Running Ad
NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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NORTHWEST FIREARMS
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
lijit.com
direct
228106-eb
fafdf38b16bf6b2b
lijit.com
direct
228106
fafdf38b16bf6b2b
sovrn.com
direct
228106
fafdf38b16bf6b2b
NORTHWEST FIREARMS advertising reaches 502k visitors across desktop and mobile web, in countries such as United States, Greece, Switzerland, Philippines, Vietnam. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on NORTHWEST FIREARMS will allow you to reach consumers in industries or verticals such as .

They are headquartered at Washington, DC, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, NORTHWEST FIREARMS inventory partners include: rubiconproject.com, pubmatic.com, openx.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, google.com.

NORTHWEST FIREARMS works with Advertising technology companies such as SkimLinks, RealVu, Chango, Facebook Exchange FBX, SiteScout, Aggregate Knowledge, Videology, AdMeld, Turn, AppNexus, DoubleClick.Net, isocket, VigLink, Google Ad Partner Services, Google Adsense, Openads/OpenX, Commission Junction, AvantLink, AdZerk, Media Innovation Group, X Plus One, eXelate, Twitter Ads, Specific Media, Yahoo Small Business, Switch Ads, Burst Media, Criteo, Improve Digital, Zenovia, RadiumOne, Google Publisher Tag, Evidon, Atlas, Impact, The Trade Desk, Advertising.com, BuySell Ads, Sortable, Ezoic, Bidtellect, StackAdapt, GumGum, CogoCast, Eyeota, ContextWeb, Tribal Fusion, Magnetic, Yahoo Ad Sync, Adhigh, Pubmatic, Rubicon Project, GetIntent, Avocet, Rocket Fuel, BlueKai DMP, Index Exchange, Dstillery, Taboola, Media.net, Tapad, Simpli.fi, BlueKai, AcuityAds, Visible Measures, IponWeb BidSwitch, Drawbridge, Narrative, RUN Ads, BrightRoll, Geniee, adingo, Smartclip, TripleLift, DemDex, Adobe Audience Manager Sync, Amazon Ad System, Amazon Associates, Beeswax, BidTheatre, Semasio, Connexity, Yieldlab, Teads, 161Media, Research Now, AdGear, JustPremium, eyeReturn, StickyAds TV, BannerSnack, Ads.txt, AOL Reseller, AppNexus Reseller, Beachfront Reseller, C1X Reseller, ContextWeb Reseller, Converstand Media Reseller, Comet Cox Media Reseller, Comet Cox Media Direct, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GumGum Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, PubMatic Direct, RhythmOne Reseller, RhythmOne Direct, RubiconProject Reseller, ShareThrough Reseller, SmartAdServer Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Tremor Video Reseller, Triple Lift Reseller, Google Direct, Integral Ad Science, Admixer, Admedo, VINDICO, Resonate Insights, Datonics, Bizo, Link Share, Tru Optik, Crosswise, Parrable, Adbrain, Clickagy, Jumptap, iSpot.tv, Polymorph, Sojern, Undertone, Perfect Audience, YuMe, Choozle, DynAdmic, Eye View Digital, Adap.TV, Digilant, Spongecell, Adswizz, Performance Horizon, Sekindo, Marchex, Sonobi, Instinctive Ads, Weborama, Adify, SpotXchange, HookLogic, Flashtalking, Nudge, adlucent, Nativo, Swoop, BDEX, Engage BDR, VideoAmp, AdKernel, Adition, Adblade, AdBlade Embed, MyBuys MyAds, Yieldmo, MLN Advertising, Google AdSense Integrator, DoubleVerify, 152 Media Direct, Amazon Reseller, Sortable Direct, Mobfox Reseller, Mobile Ad Trading Direct, Primis Reseller, Somoaudience Direct, Sociomantic, Infectious Media, Sovrn Direct, Lijit Direct, Less than 5 DIRECT Ads.txt, FLoC, Google Adsense Asynchronous, JW Player Tracking.