About
Founded: December 2007, following the Shaw family’s acquisition of the Daily Chronicle in DeKalb, IL.
Daily Newspapers: Northwest Herald, Crystal Lake, IL; The Chronicle, St. Charles, IL; Daily Chronicle, DeKalb, IL
Weekly Newspapers: The MidWeek, Sycamore, IL; The Valley Free Press, Sandwich, IL; The Lake County Journal, and the Great Lakes Bulletin (publication for Great Lakes Naval Base).
Monthly Publications: The Business Journal, Crystal Lake, IL.
Web Sites: NWHerald.com; KCChronicle.com; Daily-Chronicle.com; MidWeekNews.com; VFPNews.com; LakeCountyJournal.com; Biz-Journal.com; McHenryCountySports.com; ChicagoBaseball365.com; ChicagoFootball365.com.
Circulation:
201,000 (combination of paid-daily and free-weekly distribution)
Philosophy:
The philosophy of Shaw Suburban Media is commitment to community. We strive to make the communities we serve better places to live. For us, local is always first and foremost. We zealously defend the First Amendment as a necessity to ensure a free society.
THE COMMUNITY(IES)
Location:
DeKalb, Kane, Lake, McHenry counties, Chicago Suburbs (far north, west, and northwest)
Market:
Chicago, PMSA
From 2005 to 2025 the market area of DeKalb, Kane, Lake, and McHenry counties is projected to grow an amazing 34%. Referred to by some as “The Suburban Frontier,” Chicago-area residents have been attracted to the high quality of life offered by the four-county area.
Population:
1.6 million
Median Home Price:
$273,500 (Chicago MSA)
- Company Name:Northwest Herald
- Parent Company Name:Shaw Media
(View Trends)
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Headquarters: (View Map)Crystal Lake, IL, United States
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Office Locations:Illinois
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10 - 50 employees
Capabilities
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Desktop Display, Mobile Display, Social, Email
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CPM
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Web Publisher
- Headline:Local News and Video for McHenry County, Illinois
- Self / Managed Service:Managed Service
- IndustriesAutomotive, Government & Politics, Health & Beauty, Sports
- Key DifferentiatorThe Northwest Herald, a division of Shaw Media, is the only daily newspaper published in McHenry County. It consistently is recognized as one of the nation’s best community information sources. In recent years, the Northwest Herald has been a repeat winner of the Illinois Press Association's top honors for journalistic excellence and for excellence in advertising presentation. NWHerald.com is the No. 1 local website in McHenry County. It is the 2011 EPpy award winner for Best Daily Newspaper Website in its division. At Shaw Media, our purpose is, Making our communities better places to live. We take it seriously. Our first publication was launched over 150 years ago in Woodstock, Illinois. Since that time, we have been dedicated to improving the quality of life in the communities we serve. Whether we are reporting on important local matters, supporting a worthy local cause, or developing marketing programs to help local businesses succeed, we exist to fulfill our purpose. Today, we provide information in a variety of platforms, including daily and weekly newspapers, magazines and other niche publications, web sites, video, social media and messages delivered straight to your phone and email. Because of these technology advancements, we are better able to fulfill our commitment to the communities we serve by delivering the same relevant information and marketing solutions more quickly and in a number of ways.
- Owned / Operated Propertiesbiz-journal.com, findfredmail.com, mchenrycountysports.com
Site Traffic
- 1098864 Global Rank
- 256473 United States
- 1.07 M Estimated Visits
Traffic Sources
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Direct75.46%
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Search23.79%
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Referrals0.75%
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Display0.00%
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Mail0.00%
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Social0.00%
Geography Breakdown
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87.49%
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3.72%
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3.42%
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2.35%
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Alexa Traffic Data
Global Rank
50,369
5,410
Links In Count
1,210
22
United States Rank
15,744
1,591
United States Page Views
98.0%
0.8%
Ad Intelligence
-
Native62.35%
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Standard36.65%
-
Direct1.00%
Ads Seen Recently
1,212
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Dec 04, 2020 to Dec 13, 2020
Northwest Herald
Device
Mobile
Dimensions
300x250
Dates Active
Jun 14, 2020 to Dec 17, 2020
Northwest Herald
Device
Desktop
Dimensions
300x250
Dates Active
Dec 06, 2020 to Dec 06, 2020
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Feb 12, 2020 to Dec 16, 2020
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Dec 10, 2020 to Dec 16, 2020
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Aug 27, 2020 to Dec 17, 2020
Northwest Herald
Device
Mobile
Dimensions
other
Dates Active
Nov 27, 2020 to Dec 15, 2020
Northwest Herald
Device
Mobile
Dimensions
other
Dates Active
Nov 11, 2020 to Dec 13, 2020
Northwest Herald
Device
Mobile
Dimensions
other
Dates Active
Nov 19, 2020 to Dec 13, 2020
Northwest Herald
Device
Desktop
Dimensions
other
Dates Active
Nov 28, 2020 to Dec 16, 2020
Ad Exchange
Type
Publisher ID
Certification ID
yahoo.com
direct e1a5b5b6e3255540
54903
xad.com
reseller
240
81cbf0a75a5e0e9a
rubiconproject.com
reseller
18222
0bfd66d529a55807
rubiconproject.com
reseller
17250
0bfd66d529a55807
rubiconproject.com
reseller
13132
0bfd66d529a55807
pubmatic.com
reseller
156458
5d62403b186f2ace
pubmatic.com
reseller
156140
5d62403b186f2ace
pubmatic.com
reseller
156139
5d62403b186f2ace
pubmatic.com
reseller
156138
5d62403b186f2ace
pubmatic.com
reseller
156078
5d62403b186f2ace
pubmatic.com
reseller
133799
5d62403b186f2ace
Northwest Herald advertising reaches 1.07M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Hungary, China, Israel. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Northwest Herald will allow you to reach consumers in industries or verticals such as Automotive, Sports, Health & Beauty, Government & Politics.
They are headquartered at Crystal Lake, IL, United States, and have 7 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Northwest Herald inventory partners include: yahoo.com, xad.com, rubiconproject.com, pubmatic.com, openx.com, indexexchange.com, emxdgt.com, contextweb.com, advertising.com, aol.com, adtech.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, appnexus.com, google.com, nobid.io, themediagrid.com, smartadserver.com, altitude-arena.com, freewheel.tv, districtm.io, spotx.tv, spotxchange.com, aniview.com, yieldmo.com, undertone.com, taboola.com, rockyou.net, rockyou.com, beachfront.com, btrll.com, tremorhub.com, springserve.com, vindicosuite.com, ucfunnel.com, aralego.com, mobileadtrading.com, somoaudience.com, rhythmone.com, connatix.com, improvedigital.com, fyber.com, lkqd.net, lkqd.com, yumenetworks.com, adform.com, loopme.com, sekindo.com, coxmt.com, conversantmedia.com, pilotx.tv, aolcloud.net, synacor.com, adyoulike.com, pubnative.net, smaato.com, ad-generation.jp, aps.amazon.com, telaria.com, vidcrunch.com, sonobi.com, mobfox.com, nativo.com, nativeads.com, yieldlab.net, sharethrough.com, mass2.com, adiply.com, distroscale.com, lockerdome.com, ad.plus, groundtruth.com, e-planning.net, bidfluence.com, admixer.net, smartyads.com, ssp.ynxs.io, brightcom.com, video.unrulymedia.com, advangelists.com, insticator.com, carambo.la, rtbhouse.com, bidtellect.com, cosmoshq.com, valo.ai, amazon.com, criteo.com, saambaa.com, outbrain.com, criteo.net, amazon-adsystem.com, consumable.com, valueclickmedia.com, spoutable.com.
Northwest Herald works with Advertising technology companies such as Rubicon Project, Google Publisher Tag, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Yield Manager, Openads/OpenX, PointRoll, Index Exchange, Rocket Fuel, AppNexus, eXelate, SiteScout, X Plus One, AcuityAds, Eq Ads, 161Media, The Trade Desk, Chango, Turn, IponWeb BidSwitch, Drawbridge, Evidon, Integral Ad Science, Brandscreen, BlueKai, Triggit, Facebook Exchange FBX, Yahoo Small Business, Atlas, Aggregate Knowledge, Taboola, Nativo, Facebook Custom Audiences, OwnLocal, Prebid, Sovrn, MthSense, Synacor Reseller, DistrictM Reseller, 33 Across Reseller, Nativo Reseller, Spoutable Reseller, Carambola Reseller, ShareThrough Reseller, Outbrain Reseller, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, AdYouLike Reseller, AppNexus Direct, AOL Reseller, Lijit Reseller, Connatix Reseller, OpenX Direct, GumGum Reseller, IndexExchange Reseller, Permutive, Taboola Direct, Taboola Reseller, Fyber Reseller, GumGum, Yahoo Ad Sync, Advertising.com, Amazon Ad System, Amazon Associates, Simpli.fi, Improve Digital Reseller, Brightcom Reseller, Tapad, Beeswax, Dstillery, RadiumOne, Google Adsense Asynchronous, Media.net, Media Innovation Group, C1X Reseller, Comet Cox Media Reseller, Innovid, C1X, ContextWeb, Adify, Magnetic, DemDex, Adobe Audience Manager Sync, YieldBot Reseller, Sonobi Direct, RubiconProject Direct, Brightcom Direct, IndexExchange Direct, DoubleClick Bid Manager, Adblade, AdBlade Embed, Pubmatic, DoubleVerify, Converstand Media Direct, Synacor Direct, SpotXChange Direct, PubMatic Direct, Yieldmo Direct, AOL Direct, GumGum Direct, Smaato Reseller, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Sovrn Direct, Lijit Direct, Teads Direct, RhythmOne Direct, Connatix Direct, Flashtalking, GetIntent, Adhigh, Walmart, BlueKai DMP, Burst Media, StackAdapt, Criteo, LoopMe Reseller, Google AdSense Integrator, Google Consumer Surveys, ORC International Direct, Videology, Amazon Direct, Undertone Direct, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, adiply Direct, Nexstar Digital Direct, PilotX Reseller, Rock You Reseller, ucfunnel Reseller, Primis Direct, Aniview Reseller, Genesis Media Direct, Carambola Direct, Insticator Direct, 33 Across Direct, Media.net Direct, ucfunnel Direct, DistrictM, BlockAdBlock, Nativo Direct, EMX, Neustar AdAdvisor, Infectious Media, TripleLift, DynAdmic, Eye View Digital, Telaria Direct, Telaria Reseller, SpotXchange, Improve Digital, BidTheatre, Adition, PLAYGROUND XYZ, Admixer, Yieldmo, Tribal Fusion, Adelphic, RealVu, Blis, SmartAdServer Direct, ContextWeb Direct, BidSwitch, SpringServe Direct, E-Planning Direct, Bidtellect Reseller, Improve Digital Direct, RTB House Direct, GroundTruth Reseller, LoopMe Direct, ad.plus Direct, Lockerdome Direct, DistroScale Reseller, DistroScale Direct, LKQD Direct, Tremor Video Direct, The MediaGrid Direct, Revcontent Direct, Sekindo Direct, Yahoo Direct, YuMe Reseller, Amazon Transparent Ad Marketplace, Sonobi, Undertone Reseller, Open AdStream, Admiral VRM.
They are headquartered at Crystal Lake, IL, United States, and have 7 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Northwest Herald inventory partners include: yahoo.com, xad.com, rubiconproject.com, pubmatic.com, openx.com, indexexchange.com, emxdgt.com, contextweb.com, advertising.com, aol.com, adtech.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, appnexus.com, google.com, nobid.io, themediagrid.com, smartadserver.com, altitude-arena.com, freewheel.tv, districtm.io, spotx.tv, spotxchange.com, aniview.com, yieldmo.com, undertone.com, taboola.com, rockyou.net, rockyou.com, beachfront.com, btrll.com, tremorhub.com, springserve.com, vindicosuite.com, ucfunnel.com, aralego.com, mobileadtrading.com, somoaudience.com, rhythmone.com, connatix.com, improvedigital.com, fyber.com, lkqd.net, lkqd.com, yumenetworks.com, adform.com, loopme.com, sekindo.com, coxmt.com, conversantmedia.com, pilotx.tv, aolcloud.net, synacor.com, adyoulike.com, pubnative.net, smaato.com, ad-generation.jp, aps.amazon.com, telaria.com, vidcrunch.com, sonobi.com, mobfox.com, nativo.com, nativeads.com, yieldlab.net, sharethrough.com, mass2.com, adiply.com, distroscale.com, lockerdome.com, ad.plus, groundtruth.com, e-planning.net, bidfluence.com, admixer.net, smartyads.com, ssp.ynxs.io, brightcom.com, video.unrulymedia.com, advangelists.com, insticator.com, carambo.la, rtbhouse.com, bidtellect.com, cosmoshq.com, valo.ai, amazon.com, criteo.com, saambaa.com, outbrain.com, criteo.net, amazon-adsystem.com, consumable.com, valueclickmedia.com, spoutable.com.
Northwest Herald works with Advertising technology companies such as Rubicon Project, Google Publisher Tag, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Yield Manager, Openads/OpenX, PointRoll, Index Exchange, Rocket Fuel, AppNexus, eXelate, SiteScout, X Plus One, AcuityAds, Eq Ads, 161Media, The Trade Desk, Chango, Turn, IponWeb BidSwitch, Drawbridge, Evidon, Integral Ad Science, Brandscreen, BlueKai, Triggit, Facebook Exchange FBX, Yahoo Small Business, Atlas, Aggregate Knowledge, Taboola, Nativo, Facebook Custom Audiences, OwnLocal, Prebid, Sovrn, MthSense, Synacor Reseller, DistrictM Reseller, 33 Across Reseller, Nativo Reseller, Spoutable Reseller, Carambola Reseller, ShareThrough Reseller, Outbrain Reseller, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, AdYouLike Reseller, AppNexus Direct, AOL Reseller, Lijit Reseller, Connatix Reseller, OpenX Direct, GumGum Reseller, IndexExchange Reseller, Permutive, Taboola Direct, Taboola Reseller, Fyber Reseller, GumGum, Yahoo Ad Sync, Advertising.com, Amazon Ad System, Amazon Associates, Simpli.fi, Improve Digital Reseller, Brightcom Reseller, Tapad, Beeswax, Dstillery, RadiumOne, Google Adsense Asynchronous, Media.net, Media Innovation Group, C1X Reseller, Comet Cox Media Reseller, Innovid, C1X, ContextWeb, Adify, Magnetic, DemDex, Adobe Audience Manager Sync, YieldBot Reseller, Sonobi Direct, RubiconProject Direct, Brightcom Direct, IndexExchange Direct, DoubleClick Bid Manager, Adblade, AdBlade Embed, Pubmatic, DoubleVerify, Converstand Media Direct, Synacor Direct, SpotXChange Direct, PubMatic Direct, Yieldmo Direct, AOL Direct, GumGum Direct, Smaato Reseller, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Sovrn Direct, Lijit Direct, Teads Direct, RhythmOne Direct, Connatix Direct, Flashtalking, GetIntent, Adhigh, Walmart, BlueKai DMP, Burst Media, StackAdapt, Criteo, LoopMe Reseller, Google AdSense Integrator, Google Consumer Surveys, ORC International Direct, Videology, Amazon Direct, Undertone Direct, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, adiply Direct, Nexstar Digital Direct, PilotX Reseller, Rock You Reseller, ucfunnel Reseller, Primis Direct, Aniview Reseller, Genesis Media Direct, Carambola Direct, Insticator Direct, 33 Across Direct, Media.net Direct, ucfunnel Direct, DistrictM, BlockAdBlock, Nativo Direct, EMX, Neustar AdAdvisor, Infectious Media, TripleLift, DynAdmic, Eye View Digital, Telaria Direct, Telaria Reseller, SpotXchange, Improve Digital, BidTheatre, Adition, PLAYGROUND XYZ, Admixer, Yieldmo, Tribal Fusion, Adelphic, RealVu, Blis, SmartAdServer Direct, ContextWeb Direct, BidSwitch, SpringServe Direct, E-Planning Direct, Bidtellect Reseller, Improve Digital Direct, RTB House Direct, GroundTruth Reseller, LoopMe Direct, ad.plus Direct, Lockerdome Direct, DistroScale Reseller, DistroScale Direct, LKQD Direct, Tremor Video Direct, The MediaGrid Direct, Revcontent Direct, Sekindo Direct, Yahoo Direct, YuMe Reseller, Amazon Transparent Ad Marketplace, Sonobi, Undertone Reseller, Open AdStream, Admiral VRM.
