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OpenX
Programmatic Advertising | Ad Exchange Network
CPM
Last Edited by
Paul Sternhell
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About

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.

At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Mobile Video, Native, Social, Desktop Video
  • CPM
  • Ad Technology Provider, Facebook FMP, Ad Exchange, SSP & Mediation, Ad Serving / Tracking Platforms, Other
  • Headline:
    Programmatic Advertising | Ad Exchange Network
  • Key Differentiator
    We create programmatic marketplaces where premium publishers and app developers can best monetize their content by connecting with leading advertisers that value their audiences.
  • Targeting

    Content, Audience, Geography, Behavioral, OS, Device Type, Carrier, GPS radius, and Technographic. (Mobile) Geographic, OS, Device, Model, Carrier, Connection

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Adometry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 543853 Global Rank
  • 395081
    United States
  • 88.8 K Estimated Visits
Traffic Sources
  • Direct
    42.86%
  • Search
    31.22%
  • Display
    15.57%
  • Referrals
    6.35%
  • Mail
    2.19%
  • Social
    1.81%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 11,883
675
Links In Count 520
12
United States Rank 4,712
222
United States Page Views 43.2%
0.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Electronics and Electrical
  • Semiconductors
  • Integrated Circuits
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 5 SDKs
  • 5.0 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.openx.android_openx_demo
  • App Support: http://www.openx.com
  • Genre: business
  • Bundle ID: com.openx.android_openx_demo
  • App Size: 1.37 M
  • Version: 1
  • Release Date: November 21st, 2013
  • Update Date: November 21st, 2013

Description:

The OpenX Mobile App provides a publisher toolbox for customers to discover more about serving ads on mobile devices using OpenX and real time utility tools for integrating and testing their ad units and implementation.

The app contains

Overview of supported OpenX Mobile ad formats and developer tools

Advanced implementation examples for Rich media formats including MRAID & Interstitials

Real time QA tools for customers to test and validate their advertising implementation

Ability for customers to modify their Ad Unit ID's and Ad Server Delivery URL for real-time testing

Ability to validate implementations via code snippets

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
FMOD
FMOD Studio is the professional audio content creation tool, for creating interactive sound and music for games and other types of applications FMOD Studio programmer’s API is the interface for programmers to load FMOD Studio projects and play them back in realtime.
Kochava
Kochava provides a unique, holistic and impartial analytics platform that enables users to view the analytics of media spent on mobile devices. Users can plan, target, measure and optimize global coverage, which leads to audience segmentation and more precise marketing campaigns.
OpenX
The OpenX mobile SDKs provide you with tools for integrating the OpenX Ad Server with your Android and iOS apps to increase revenue through mobile advertising.
Unity
Create the games you love with Unity Unity is a game development ecosystem: a powerful rendering engine fully integrated with a complete set of intuitive tools and rapid workflows to create interactive 3D and 2D content; easy multiplatform publishing; thousands of quality, ready-made assets in the Asset Store and a knowledge-sharing community. For independent developers and studios, Unity’s democratizing ecosystem smashes the time and cost barriers to creating uniquely beautiful games. They are using Unity to build a livelihood doing what they love: creating games that hook and delight players on any platform
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
OpenX advertising reaches 88.8k visitors across desktop and mobile web, in countries such as United States, Canada, Poland, India. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Native, Social, Video Advertising on OpenX will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Content, Audience, Geography, Behavioral, OS, Device Type, Carrier, GPS radius, and Technographic. (Mobile) Geographic, OS, Device, Model, Carrier, Connection.

They are headquartered at Pasadena, CA, United States, and have 118 advertising & marketing contacts listed on Kochava.

OpenX works with Advertising technology companies such as DemDex, AppNexus, The Trade Desk, Segmint, eXelate, Google Remarketing, Google Adsense, DoubleClick.Net, Openads/OpenX, Twitter Ads, Chango, Turn, Resonate Insights, Dstillery, Neustar AdAdvisor, Aggregate Knowledge, AOL-Time Warner Online Advertising, Google AdSense Custom Search Ads, Drawbridge, BlueKai, Pubmatic, AudienceScience, Crosswise, BlueKai DMP, DoubleClick Bid Manager, Rocket Fuel, Eyeota, Advertising.com, LiveIntent, Tapad, IponWeb BidSwitch, Rubicon Project, Yashi, Beeswax, Commission Junction, Google Adsense for Search, BlockAdBlock, LinkedIn Ads.
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Last Updated 4/16/24
OpenX advertising reaches 88.8k visitors across desktop and mobile web, in countries such as United States, Canada, Poland, India. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Native, Social, Video Advertising on OpenX will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Content, Audience, Geography, Behavioral, OS, Device Type, Carrier, GPS radius, and Technographic. (Mobile) Geographic, OS, Device, Model, Carrier, Connection.

They are headquartered at Pasadena, CA, United States, and have 118 advertising & marketing contacts listed on Kochava.

OpenX works with Advertising technology companies such as DemDex, AppNexus, The Trade Desk, Segmint, eXelate, Google Remarketing, Google Adsense, DoubleClick.Net, Openads/OpenX, Twitter Ads, Chango, Turn, Resonate Insights, Dstillery, Neustar AdAdvisor, Aggregate Knowledge, AOL-Time Warner Online Advertising, Google AdSense Custom Search Ads, Drawbridge, BlueKai, Pubmatic, AudienceScience, Crosswise, BlueKai DMP, DoubleClick Bid Manager, Rocket Fuel, Eyeota, Advertising.com, LiveIntent, Tapad, IponWeb BidSwitch, Rubicon Project, Yashi, Beeswax, Commission Junction, Google Adsense for Search, BlockAdBlock, LinkedIn Ads.