About

Travel Now! Tomorrow is just a dream
I have always loved travel. Before moving to Australia and meeting my now husband Daniel, I had travelled in more than 30 countries and had been travelling for five years. In fact, Australia was the seventh country that I have lived in.

And Jacob…. well he had his first passport at 3 weeks old…. and had visited 12 countries before he was 12 months old. He is almost 3 now, and has been to 20 countries.

Travel on a budget, so that you can do more… for longer…
I had always written about budget travel – and the brilliant culture and adventure experiences that you can have on a budget. But it wasn’t until a major health scare that we came up with our motto of travel now.

Travel now. There might not be a “later”

The Our Oyster project consists of travelling couple Jade Johnston (BA Sociology, Statistics, University of Manitoba) and young son Jacob.

I have extensive experience as a writer. I have worked for a health care NGO writing medical science articles, as well as for the Gap Year Travel specialists, Gap Daemon. To see a list of my published writings outside of OurOyster, please see here.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Budget Travel Blog - The best time to live your dreams is now
  • Self / Managed Service:
    Managed Service
  • Industries
    Travel & Leisure
  • Key Differentiator
    Why should your organization consider OurOyster.com for marketing and advertising? Do you want to get your message in front of the eyes of independent, young, gap year travellers? Then consider advertising or partnering with OurOyster.com. Since the websites creation in February 2011, Jade has been living the expat lifestyle and writing about her experiences travelling over the past 7 years and in more than 30 countries. Our key audience consists of: Backpackers RTW travellers Adventure travellers Travel bloggers Traveling families We can write from a variety of angles to suit your organizations needs: Budget/ Backpacker travel – promote a destination or product suitable for long term or budget travellers Adventure Travel – promote a destination or product that would appeal to adventure seekers Couples Travel – promote a romantic or honeymoon destination aimed at travelling couples or honeymooners Family Travel – promote a destination or product suitable for those travelling with children OurOyster.com specializes in a wide variety of travel related themes including: Budget travel – We focus on budget travel guides by country as well as recommending budget activities in each place of interest. This helps show potential travellers that travel is both affordable and achievable. We also write guides on how to save money for travel. We also invite other travel writers from across the world to contribute their own budget travel guides, thus growing our database of advice and inspirational tips. For example: 5 Free and Cheap Things To Do In Brisbane, Budget Travel in New Zealand. Adventure travel – We like to focus on the fun moments of travel and the moments where we push ourselves outside of our comfort zone in order to grow and have new experiences. Many young travellers crave the adventure side of travel. For example: Diving With Great White Sharks, Hot Air Ballooning Above Canberra Destination guides – Readers love our destination guides which present quick “24 hour guides” to major cities, which lays out some of the best attractions to see in a city and lays out in which order to tackle the sights in order to make the most of your time. For example: 24 Hours In Sydney. We also like to present the more soulful side of destinations, by writing about the lifestyle, ambience, and culture that can be experienced there. For example: The Floating Markets Of Vietnam. Outdoor enthusiasts – One of the joys of travel is finding yourself in a completely new landscape. We try to visit as many national parks and hiking trails as possible when we travel, and present reviews and guides to show others how to get away from the cities. For example: How To – The Tongariro Crossing, Hiking In Sydney Coogee To Bondi Coastal Walk. Overland and slow travel – We love slow travel – train rides and road trips are our preferred method of travel. We like to see how the country side and landscape changes as you move throughout a region. For example: Great Ocean Road Highlights, East Coast NSW Road Trip. Product reviews – We are open to reviewing your products or tours. See examples of our past reviews here. Travel with children – We are expecting our first child in early 2013 and are already starting to blog about travel during pregnancy and travel with children. Not only will we continue to write our usual articles for adventure and budget travellers, but we also intend to write about travelling with a baby, showing families that travel is not off limits to them either. For example: Travel In The First Trimester. We have lots of experience working with the travel industry OurOyster.com has lots of experience working with advertisers seeking product/tour reviews as well as writing tailored sponsored posts around your specific keyword. These posts are written in a way which will engage and interest our core audience, therefore creating maximum exposure for your brand. We are also experienced in working with the travel industry in for the form of press trips and junkets. If you are looking for a travel blogger to participate in a press trip, then please contact me at jade@ouroyster.com Stray New Zealand Press Trip 2011 – 2 week press trip around the South Island of New Zealand with Stray bus lines. Gap Daemon Travelling Intern – a 3 month program where I wrote articles for the UK based gap year website GapDaemon.com. See my articles in the published writings section. Great Australian Overland Adventure 2012 – a three month intensive overland journey which took me around the entire coast of Australia as well as straight down the middle. My main sponsors on this journey were Base Backpackers, Greyhound Australia, Great Southern Rail, and Spaceships Australia. I also worked with a large host of tour companies. Sundowner Famil 2012 – I was invited on a press trip with Sundowner holiday parks to join a group of journalists and experience some of the best budget family activities on the east coast of NSW. ACT Tourism and Visit Canberra Human Brochure – I was invited as a VIP member of the media to discover some of the best Canberra has to offer in the Arts and Culture stream. Choice Hotels Famil – We participated in three family road trip famils around Australia to promote a variety of destinations and Choice hotel properties. To see a full list of tour and product reviews by OurOyster.com, please refer to our reviews directory. Case Study – Stray Bus Tour New Zealand We were given an opportunity to join the New Zealand Stray Bus for a 50% discount. In exchange for this, we wrote five “on the road” posts describing our experiences, as well as a review of the Stray Bus in general. Even though these posts were written back when we were just starting out, and had a substantially smaller audience, our affiliate partnership with Stray Bus has generated them $22,438 in sales. Our Stray Bus review remains one of the top reviews in Google search and has had over 2,000 views through search. There are several different ways to partner with OurOyster.com – Banner Ads – Sidebar Ads and Text Link Ads – Affiliate partnerships – Sponsored posts – Press trips and Reviews Banner Advertising There is currently one available space for banner advertising. This advertisement is placed at the very top of the page, near the OurOyster logo. Consider this advertising option if you want your message to be immediately spotted by all visitors to OurOyster.com Banner Advertising is available for purchase for 3 months, 6 months, 9 months, or 12 months. Please contact jade@ouroyster.com to discuss. Sidebar Advertising There are up to three available spaces for sidebar advertising. Advertising can be purchased for all sidebars, or for homepage sidebar only. The exact placement of these ads are negotiable. Sidebar advertising are available for purchase for 3 months, 6 oaths, 9 months, or 12 months. Please contact jade@ouroyster.com to discuss. Text Link Advertising Text links ads can be purchased for the sidebar, or for the footer, and can also be purchased for either all pages, or for the homepage only. Text links can also be purchased for inclusion inside a post that we write ourselves. You link will appear either at the top or the bottom of the post in this format: “This post was brought to you by ….(your company name and/or slogan)” Text link ads are available for purchase for 3 months, 6 months, 9 months, or 12 months. Please contact jade@ouroyster.com to discuss. Affiliate Partnerships If you would like your product or website to be featured on the “book through us” page, then consider adding OurOyster.com to your affiliate program. All relevant offers will be considered. Please contact jade@ouroyster.com to discuss. Sponsored Posts Do you want to draw new readers and potential customers to your website through engaging content? Want to build valuable links to your website? Then consider writing a sponsored post for OurOyster.com. If you are an independent blogger who is wishing to extend your reach and gain more audience, then please refer to our guest post guidelines. We require sponsored posts to be relevant to our readership. Please keep posts between 500 and 800 words, and please also include at least three photos. (creative commons sourced images are fine.) Your post will be promoted through OurOyster.com’s extensive social network, will remain on the homepage content slider for just over a month, and will remain in the archives indefinitely. Hosting fees apply. Please contact jade@ouroyster.com to discuss. Press Trips and Reviews Would you like your product or service reviewed by the energetic and open minded team at OurOyster.com? Want to have your product or service promoted all over the web and build valuable links to your website? OurOyster.com is willing to review your product or service, given that time and geography permit. Our press trip experience includes: Stray New Zealand Press Trip 2011 – 2 week press trip around the South Island of New Zealand with Stray bus lines. Great Australian Overland Adventure 2012 – a three month intensive overland journey which took me around the entire coast of Australia as well as straight down the middle. My main sponsors on this journey were Base Backpackers, Greyhound Australia, Great Southern Rail, and Spaceships Australia. I also worked with a large host of tour companies. Sundowner Famil 2012 – I was invited on a press trip with Sundowner holiday parks to join a group of journalists and experience some of the best budget family activities on the east coast of NSW. ACT Tourism and Visit Canberra Human Brochure – I was invited as a VIP member of the media to discover some of the best Canberra has to offer in the Arts and Culture stream. Choice Hotels Famil – We participated in three family road trip famils around Australia to promote a variety of destinations and Choice hotel properties. To see a full list of tour and product reviews by OurOyster.com, please refer to our reviews directory. We are looking forward to having your company be a part of OurOyster.com! Meet the family behind OurOyster.com! Family Travel Bloggers Welcome to OurOyster! The OurOyster family consists of Jade and 3 year old Jacob, living in Australia and travelling around the world. So far Jade has been to 51 countries and little Jacob has been to 23. Currently in: Australia. Travelling next: Philippines. Read more about our personal stories here.... Stray New Zealand Backpacker Bus Latest News 5 Different Budget Travel Modes In Australia How Did We Do On Our 2016 Goals? Our Worst in Travel in 2016 The OurOyster Best of 2016 Our 2017 Travel Goals Like us on Facebook!
Site Traffic
  • 7954815 Global Rank
  • 797875
  • 32.7 K Estimated Visits
Traffic Sources
  • Search
    73.83%
  • Direct
    26.17%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
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Alexa Traffic Data
Global Rank 1,249,893
153,755
Argentina Rank 4,403
7
Argentina Page Views 75.0%
2.9%
Top Countries
Top Search Keywords
  • Olympics
Our Oyster advertising reaches 32.7k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on Our Oyster will allow you to reach consumers in industries or verticals such as Travel & Leisure.

They have 1 advertising & marketing contacts listed on Kochava.

Our Oyster works with Advertising technology companies such as adloox, Ebuzzing, eXelate, Facebook Custom Audiences, DoubleClick.Net, AppNexus, The Trade Desk, Neustar AdAdvisor, X Plus One, SiteScout, BlueKai, Turn, BlueKai DMP, Jumptap, DemDex, Blog Meets Brand, AdBack, Advertising.com, Simpli.fi, Eyeota, ContextWeb, Burst Media, Pubmatic, IponWeb BidSwitch, Openads/OpenX, Rubicon Project, Yahoo Small Business, Twitter Ads, Korrelate, Drawbridge, Beeswax, Tapad.