About

Excitement on the road 24x7…want a lowdown of the latest, best and most happening set of wheels on the road? Overdrive is the solution and your handy guide on this road run; it is precious fuel for those who worship cars and bikes.

Every month, Overdrive provides the polish and grease from the world of automobiles. What you get are scoops, inside news, in-depth reviews from the automotive world. Plus tips on safe driving, posters, contests, answers to your automotive queries and evocative drive/ride stories from around the world.

Most of all we bring out the child in each and every one; the child that's fascinated and crazed by cars, bikes, racing and anything to do with wheels. It's up to you to decide which gear suits you the best!

OVERDRIVE is also on air every week on CNBC-TV18, CNN-IBN and CNBC-Awaaz, hosted by Shereen Bhan and presented by the OVERDRIVE editorial team.

Catch OVERDRIVE on TV

CNBC-TV18
Sat 1pm & 10pm
Sun 12:30 & 7:30pm
Tue 18:30.

CNN-IBN Sat 3:30pm.

Get Alerts on your mobile phone
SMS ACT OD to 51818 for alerts.

Catch OVERDRIVE Videos online at
http:/.youtube.com/odmag

Read OVERDRIVE stories on the web
http://www.overdrive.in

Follow OVERDRIVE live
Twitter: @odmag

Get OVERDRIVE delivered home!
SMS OD to 51818.
Visit http://eshop.infomedia18.in.
Call 9833331947

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Latest Cars in India, Bikes in India, New Car and Bike Prices, Automobile News, Reviews
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Retail
  • Key Differentiator
    OVERDRIVE is India's largest auto media for the bike & car community over the last 20 years. It has its presence across print, web, television & events. The brand has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles. Targeted at auto enthusiasts, OVERDRIVE strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice. With its highly interactive mediums spread out over various platforms, OVERDRIVE makes sure that the young and passionate enthusiasts are hooked onto the brand.
Site Traffic
  • 124311 Global Rank
  • 8273
    India
  • 555 K Estimated Visits
Traffic Sources
  • Search
    52.72%
  • Direct
    37.27%
  • Referrals
    6.48%
  • Social
    3.42%
  • Display
    0.12%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 38,357
58
India Rank 3,321
386
India Page Views 87.8%
7.6%
Top Countries
Top Search Keywords
  • Retail Trade
  • Retailers
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Over Drive
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
tidaltv.com
reseller
32071
tidaltv.com
reseller
23034
thetradedesk.com
reseller
switchconcepts
theagency.com
reseller
1058
taboola.com
reseller
switchconceptopenrtb
synacor.com
14241
reseller
switchconcepts.com
direct
ahn3axrjaa==-a74
ssphwy.com
reseller
switchconcepts
ssp.ynxs.io
direct
185
springserve.com
direct
778
a24eb641fc82e93d
springserve.com
reseller
316
a24eb641fc82e93d
Over Drive advertising reaches 555k visitors across desktop and mobile web, in countries such as India, United States, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on Over Drive will allow you to reach consumers in industries or verticals such as Automotive, Retail.

They are headquartered at Mumbai, India, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Over Drive inventory partners include: tidaltv.com, thetradedesk.com, theagency.com, taboola.com, synacor.com, switchconcepts.com, ssphwy.com, ssp.ynxs.io, springserve.com, spotxchange.com, spotx.tv, sovrn.com, sonobi.com, smartadserver.com, sharethrough.com, sekindo.com, rubiconproject.com, rhythmone.com, quantcast.com, pulsepoint.com, pubmatic.com, freewheel.tv, firstimpression.io, facebook.com, epom.com, emxdgt.com, districtm.io, criteo.com, crimtan.com, coxmt.com, conversantmedia.com, contextweb.com, btrll.com, brightcom.com, bidsxchange.com, beachfront.com, aps.amazon.com, appnexus.com, google.com, openx.com, gumgum.com, lijit.com, smaato.com, media.net, zedo.com, yldbt.com, x.fidelity-media.com, vi.ai, vertamedia.com, tremorhub.com, aolcloud.net, andbeyond.media, amazon.com, adyoulike.com, advertising.com, adtrue.com, adtech.com, adsolut.in, adform.com, adcloud.net, 33across.com, outbrain.com, optimatic.com, nativeads.com, memevideoad.com, lkqd.net, lkqd.com, insticator.com, inner-active.com, indexexchange.com, improvedigital.com, fyber.com.

Over Drive works with Advertising technology companies such as Chango, Connexity, SiteScout, X Plus One, Simpli.fi, Turn, Videology, Zedo, LucidMedia, Rocket Fuel, RadiumOne, DoubleClick.Net, Openads/OpenX, Google Adsense, Brandscreen, Google Publisher Tag, MyBuys, AppNexus, MLN Advertising, IponWeb BidSwitch, Digilant, Yahoo Small Business, The Trade Desk, AudienceScience, Conversant, Evidon, Commission Junction, Adap.TV, Upfront Digital Media, PointRoll, Media Innovation Group, Advertising.com, Mediaplex, MyBuys MyAds, DoubleClick Bid Manager, Aggregate Knowledge, BlueKai DMP, BlueKai, Vidible, DoubleVerify, Magnetic, Integral Ad Science, Adconion, ADTECH, SpotXchange, Index Exchange, Flashtalking, Walmart, OpenDSP, StickyAds TV, Atlas, AOL-Time Warner Online Advertising, Yahoo Ad Sync, GetIntent, Google Adsense Asynchronous, Automatad, FirstImpression, Hoverr, ContextWeb, Adobe Audience Manager Sync, Adify, Adhigh, Pubmatic, Rubicon Project, Sonobi, DistrictM, Taboola, Criteo, Tapad, DemDex, RhythmOne, AcuityAds, Drawbridge, Beeswax, Ads.txt, Google Direct, Facebook Direct, PulsePoint Reseller, Google Reseller, AppNexus Reseller, SmartAdServer Reseller, RubiconProject Direct, OpenX Reseller, PubMatic Reseller, AOL Reseller, ContextWeb Reseller, FreeWheel Reseller, Beachfront Reseller, Comet Cox Media Reseller, ORC International Direct, AppNexus Direct, GumGum Reseller, Sovrn Direct, 33 Across Direct, SpotXChange Reseller, Amazon Reseller, LKQD Reseller, RubiconProject Reseller, Criteo Reseller, IndexExchange Reseller, Converstand Media Direct, Tremor Video Reseller, Brightcom Direct, Sovrn Reseller, Lijit Reseller, Fyber Reseller, Adform Reseller, AdYouLike Reseller, Converstand Media Reseller, ORC International Reseller, ContextWeb Direct, DistrictM Direct, ShareThrough Direct, SpringServe Reseller, BrightRoll Reseller, Lijit Direct, Sonobi Reseller, RhythmOne Reseller, FirstImpression Direct, Outbrain Reseller, eXelate, Adition, Infolinks, AppNexus Segment Pixel, Taboola Reseller, adingo, BidTheatre, Improve Digital, Burst Media, GumGum, OnAudience, Tribal Fusion, 161Media, Research Now, Eyeota, Avocet, RUN Ads, Netflix, MGID, Insticator, MarketGID, Google AdSense Integrator, Smart Adserver, Bidtellect, Taboola Sponsored Links, AOL Direct, DistrictM Reseller, GumGum Direct, Improve Digital Reseller, IndexExchange Direct, LKQD Direct, RhythmOne Direct, SpringServe Direct, YieldBot Reseller, DynAdmic, TripleLift, BannerFlow, Sociomantic, AndBeyond.Media Direct, Amazon Direct, Streamlyn Media Direct, Crimtan Reseller, Inneractive Reseller, Insticator Direct, MemeVideo Direct, MemeVideo Reseller, Native Ads Reseller, Optimatic Direct, Optimatic Reseller, Quantcast Reseller, Primis Direct, SSPHighway Reseller, Switch Concepts Direct, The Trade Desk Reseller, adtelligent Reseller, Zedo Direct, Eye View Digital, Amazon Ad System, Criteo Publisher Marketplace, OpenX Direct, PubMatic Direct, Media.net Direct, Smaato Direct, bRealtime, Google Inteactive Media Ads, Innovid, Neustar AdAdvisor, Outbrain, Intimate Merger, BidSwitch, Powerlinks, eyeReturn, MaxPoint Interactive, Adelphic, Clickagy, Proclivity, StackAdapt, Exponential, Ad Lightning, AdTrue Direct, Sekindo Direct, Videology Group Reseller, comScore Activation, PHP Ads, FLoC, Gamma SSP Reseller, Smaato Reseller, MGID Publisher, Consent Management Platform API v 2.0.