Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, Entertainment, Retail, Technology
  • Key Differentiator
    Rookie is an independently run online magazine and book series founded in 2011 by Editor-in-Chief Tavi Gevinson. We publish writing, photography, and other forms of artwork by and for teenagers (and their cohorts of any age!). Our contributors and readers are from all over the world.
Site Traffic
  • 313693 Global Rank
  • 112010
    United States
  • 281 K Estimated Visits
Traffic Sources
  • Search
    47.50%
  • Direct
    32.59%
  • Social
    16.05%
  • Referrals
    3.86%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 133,050
7,545
United States Rank 54,622
2,943
United States Page Views 26.0%
35.4%
Top Countries
Top Search Keywords
  • Berkeley
Ad Intelligence
  • Standard
    0%
Ads Seen Recently
0
Longest Running Ad
Rookie
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-6728307037029826
f08c47fec0942fa0
google.com
direct
pub-102186805
f08c47fec0942fa0
google.com
direct
pub-1726797059160089
f08c47fec0942fa0
Rookie advertising reaches 281k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Chile, Australia, Canada. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Rookie will allow you to reach consumers in industries or verticals such as Retail, Clothing & Fashion, Technology, Consumer Packaged Goods, Entertainment.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Rookie inventory partners include: google.com.

Rookie works with Advertising technology companies such as AppNexus, eXelate, SAY Media Advertising, ADTECH, DoubleClick.Net, Google Adsense, Atlas, DoubleVerify, Google Publisher Tag, Rubicon Project, Openads/OpenX, Tapad, RealVu, adloox, The Trade Desk, Simpli.fi, BannerFlow, Drawbridge, Advertising.com, Turn, SiteScout, Rocket Fuel, Evidon, Ads.txt, Google Reseller, IndexExchange Reseller, Amazon Reseller, RubiconProject Reseller, Sovrn Reseller, AppNexus Reseller, OpenX Reseller, YieldBot Reseller, Facebook Reseller, Kargo Reseller, SpotXChange Reseller, ShareThrough Reseller, DoubleClick Bid Manager, Integral Ad Science, VINDICO, Google AdSense Integrator, GetIntent, Adhigh, TripleLift, Yahoo Small Business, Google Adsense Asynchronous, Google Direct, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, FLoC.