About

I started this blog to document my life after college, mostly to share the recipes I baked on the weekends. I was in my mid-twenties, working in finance, and felt a little lost in both my career and my life. I tapped into my many, many, MANY memories being in the kitchen when I was younger, picked up a camera (taught myself how to use it!), and the rest is history.

A year and a half after launching my blog, I quit my full time job to build Sally’s Baking Addiction into a business. Since then, I’ve published two cookbooks (this one and this one!). My cookbook and blog recipes are classic and approachable, inspired by my favorite seasonal flavors and recipes passed down in my family. I also enjoy writing informational posts about different baking techniques and how to use proper ingredients to achieve the best results. I share my recipe fails and triumphs so readers can learn along the way with me.

My goal is to help readers feel like are a master in the kitchen!

And, more importantly, I want everyone to enjoy the experience of making really really good desserts. In butter and chocolate, we unite!

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    A Sprinkle of Fun and Adventure.
  • Industries
    Food & Beverage
  • Key Differentiator
    In addition to baking, I love to take pictures and I love to write. Starting a food blog was inevitable. What began as a simple way to share all of my recipes with friends and family has developed into my full time job. Sally’s Baking Addiction was born in December 2011. For more information about how I began my blog and the different techniques I use, please browse my posts on the subject of blogging. My website is a fun, friendly place for readers to find their passion to bake. It’s all about original, innovative recipes that are approachable for novice and experienced bakers. I am a self-taught baker, learning purely through my experiences. I provide informational posts about different baking techniques and how to use proper ingredients to achieve the best results. The website is focused on the recipes and the science behind certain foods and baking techniques. I share my recipe fails and triumphs with readers so that they may learn along the way with me. I want everyone reading to feel like they can be a master in the kitchen! The recipes on Sally’s Baking Addiction are mostly all developed by myself. I bake through trial and error, testing recipe after recipe to find the perfect result to share with others. My readers will only get the best of the best.
Site Traffic
  • 10450 Global Rank
  • 3198
    United States
  • 12.9 M Estimated Visits
Traffic Sources
  • Search
    74.62%
  • Direct
    20.02%
  • Social
    3.75%
  • Referrals
    1.07%
  • Mail
    0.43%
  • Display
    0.11%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 7,312
324
United States Rank 1,511
1,469
United States Page Views 76.6%
9.8%
Top Countries
Top Search Keywords
  • Austin-San Marcos
Ad Intelligence
  • Native
    0.11%
  • Standard
    99.23%
  • Direct
    0.66%
Ads Seen Recently
32,824
Longest Running Ad
Sallys Baking Addiction
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Sallys Baking Addiction
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Sallys Baking Addiction
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Sallys Baking Addiction
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Sallys Baking Addiction
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Sallys Baking Addiction
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other
Sallys Baking Addiction
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Desktop
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other
Sallys Baking Addiction
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728x90
Sallys Baking Addiction
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Sallys Baking Addiction
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rhythmone.com
reseller
2338962694
a670c89d4a324e47
sharethrough.com
direct
2101b770
d53b998a7bd4ecd2
lijit.com
direct
214800-eb
fafdf38b16bf6b2b
districtm.io
direct
101990
3fd707be9c4527c3
tremorhub.com
direct
6psex-16l5r
1a4e959a1b50034a
telaria.com
direct
6psex-16l5r
1a4e959a1b50034a
spotx.tv
direct
268072
7842df1d2fe2db34
spotxchange.com
direct
268072
7842df1d2fe2db34
triplelift.com
direct
1884
6c33edb13117fd86
sonobi.com
direct
80fe169af3
d1a215d9eb5aee9e
rubiconproject.com
direct
21552
0bfd66d529a55807
Sallys Baking Addiction advertising reaches 12.9M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, New Zealand. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on Sallys Baking Addiction will allow you to reach consumers in industries or verticals such as Food & Beverage.

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Sallys Baking Addiction inventory partners include: rhythmone.com, sharethrough.com, lijit.com, districtm.io, tremorhub.com, telaria.com, spotx.tv, spotxchange.com, triplelift.com, sonobi.com, rubiconproject.com, adtech.com, advertising.com, pubmatic.com, openx.com, themediagrid.com, yahoo.com, indexexchange.com, lkqd.net, freewheel.tv, yieldmo.com, oathprebid.com, video.unrulymedia.com, teads.tv, media.net, appnexus.com, undertone.com, aps.amazon.com, improvedigital.com, sekindo.com, gumgum.com, sovrn.com, google.com, cafemedia.com, deepintent.com, conversantmedia.com, kargo.com, chocolateplatform.com, vdopia.com.

Sallys Baking Addiction works with Advertising technology companies such as Brilig, Bizo, MyBuys, AdPredictive, Zenovia, BrightRoll, Digilant, RadiumOne, AudienceScience, LucidMedia, Eq Ads, Google Adsense, RealVu, AdGear, Criteo, Connexity, Integral Ad Science, PointRoll, DoubleVerify, Facebook Exchange FBX, Real Media Group, eXelate, Videology, Atlas, Media Innovation Group, Caraytech e-planning, SiteScout, X Plus One, YieldBot, Peer39, Upfront Digital Media, Open AdStream, SAY Media Advertising, AppNexus, BlueKai, Simpli.fi, Chango, Dstillery, Rocket Fuel, Brandscreen, Turn, Technorati Media, ContextWeb, Neustar AdAdvisor, Pubmatic, DoubleClick.Net, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, Accuen, Experian, DemDex, Mediaplex, Evidon, Yahoo Publisher Network, Conversant, Aggregate Knowledge, AOL-Time Warner Online Advertising, BlogHer Advertising Network, SkimLinks, MLN Advertising, 161Media, Spongecell, PulsePoint, ADTECH, NetSeer, Drawbridge, Proclivity, BlogHer Food Network, IponWeb BidSwitch, AcuityAds, LiveRail, Twitter Ads, Yahoo Small Business, Switch Ads, Tribal Fusion, Exponential, Adconion, Jumptap, Collective Media, AppNexus Segment Pixel, Google Publisher Tag, CPX Interactive, BridgeTrack, Sovrn, Korrelate, eyeReturn, Engage BDR, Adition, VINDICO, bRealtime, IntentIQ, Semasio, Forensiq, MyBuys MyAds, Magnetic, Resonate Insights, Ezakus, Amazon Associates, DoubleClick Bid Manager, BlueKai DMP, Crosswise, GumGum, Flite, StickyAds TV, Geniee, adingo, Smartclip, RhythmOne, Appier, TripleLift, Visible Measures, Nativo, Prebid, Sonobi Direct, Sovrn Direct, Amazon Direct, AOL Direct, Tremor Video Direct, PubMatic Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Criteo Direct, Nativo Direct, RubiconProject Direct, Taboola Direct, SpotXChange Reseller, Teads Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, YieldBot Direct, DistrictM Direct, Google Reseller, Kargo Direct, FreeWheel Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, rewardStyle, Criteo Publisher Marketplace, The Trade Desk, Google Inteactive Media Ads, Tapad, PubNation, YuMe Direct, IndexExchange Reseller, IndexExchange Direct, GetIntent, Adhigh, Media.net, Advertising.com, Improve Digital, Adobe Audience Manager Sync, Burst Media, Adbrain, Tail Target, Falk Realtime, Intimate Merger, Eyeota, Yahoo Ad Sync, Teads, Flxone, Walmart, Amazon Ad System, Facebook Custom Audiences, Sonobi, Bidtellect, Eye View Digital, Beeswax, Admedo, RUN Ads, Google AdSense Integrator, Celtra, AdThrive, Undertone, Taboola, Sekindo, Narrative, Avocet, Retargetly, CogoCast, GumGum Direct, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, PubMatic Reseller, DistrictM Reseller, Beachfront Direct, 33 Across Direct, RhythmOne Direct, RubiconProject Reseller, Beachfront Reseller, LKQD Reseller, 33 Across Reseller, AdKernel, LifeStreet Media, StackAdapt, AdTheorent, Yieldmo Direct, Primis Direct, Media.net Direct, Undertone Direct, Chocolate Direct, Flashtalking, EMX, DynAdmic, DistrictM, AdStanding, Admixer, Datonics, Clickagy, Taboola Sponsored Links, ClickCertain, Innovid, Yahoo Direct, The MediaGrid Direct, Header Tag by Index Exchange, Yieldmo, BidSwitch, Adelphic, Blis, Telaria Reseller, MaxPoint Interactive, Loopme, JustPremium, ZypMedia, Mobile Ad Trading, PLAYGROUND XYZ, So-net Media, Telaria Direct, Outbrain, BidTheatre, Consumable Direct, SpotXChange Direct, Research Now, Sharethrough, Advangelists, Clinch, SpringServe Direct, ShareThrough Direct, OnAudience, Sekindo Direct, Infectious Media, RhythmOne Reseller, Amazon Transparent Ad Marketplace, Roku, Converstand Media Direct, DeepIntent Direct, LinkedIn Ads, Yieldlab, AdTech Studio, SmartAdServer Direct, TrustX Direct, comScore Activation, AdRoll, AMob, Yahoo Reseller, Brandmetrics, JW Player Tracking, Kargo, CafeMedia, Grateful Ventures, Consent Management Platform API v 2.0, BlockAdBlock, GumGum Reseller, The MediaGrid Reseller.