The SLMA officially launched on October 1, 2007 and serves the Sales Lead Management community.

The company is privately held and has a diversified business model with revenues coming from sponsors, display advertising, the SLMA Radio Program, SLMALive an internet radio channel, Advertising, Industry Leaders Links, Case Studies, Blog, etc.

SLMA Facts

Education: The SLMA education is divided into two categories: B2B and B2C.

There are approximately 300 articles from 60 authors on the SLMA site.

SLMA Radio Interviews industry CEOs or CMOs each program. SLMA Radio has interviewed 347 Level Executives on 293 episodes.

SLMALive is an internet radio channel that hosts programs from corporations that want their own radio programs.

Membership is approximately: 26% from c-level titles, 17% from marketing, 19% miscellaneous, 9% managers, 21% sales management, 1% academics, 1% agencies, 3% analysts, 3% Consultants .

Membership on October 1, 2015 totaled 8265 members.

Membership in the SLMA is free.

Membership is divided between B2B, B2C and academic members.

Worldwide Membership

85% of the SLMA membership is in the United States, 15% spread around the globe.

SLMA Linkedin is a closed membership/discussion group with 3316 members.

Business Visibility

The SLMA sponsors the Sales Lead Management Week which occurs in October.

The SLMA publishes an award winning blog: Sales Lead Management Today.

Each year the SLMA sponsored an election for the 50 Most Influential People in Sales Lead Management. In 2015 this program changed to the 40 Most Inspirational Leaders in Sales Lead Management. The association also sponsors a program for the 20 Women to Watch in Sales Lead Management.