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Taboola
Content Recommendation Platform: EngageRank
KOCHAVA SKAD CERTIFIED
CPA, CPC, CPI, CPM
Last Edited by
Melody H
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About

Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Using machine-learning algorithms, our technology analyzes hundreds of signals to capture exactly what kind of content is most likely to engage each individual. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2006, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s best brands and the most respected global publishers.

Taboola is headquartered in New York City with local offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Native, Desktop Video
  • CPA, CPC, CPI, CPM
  • Ad Network, Ad Technology Provider, Retargeting, Other, SKAD Certified
  • Headline:
    Content Recommendation Platform: EngageRank
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Reach over 300 million people a month via native advertising and discover massive new audiences that are targeted, engaged, and interested in consuming owned, earned and sponsored content about your brand.Tap into Taboola’s exclusive premium publisher network, reaching over 1 billion unique visitors a month, serving 10B recommendations a day on all platforms -- build consistent, high-quality and scalable traffic to your site while driving post-click engagement and actions.
  • Owned / Operated Properties
    perfectmarket.com, convertmedia.com
  • Programmatic Integrations & Publisher / Inventory Partners
    AppNexus, The Trade Desk
  • Targeting

    DMA, Device, OS, Retargeting, Daypart, Categories

  • Data Partners
    LiveRamp, Bombora, Acxiom, BlueKai, Connexity, Neustar, Webbula, Skimlinks
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Moat, IAS, DV
Site Traffic
  • 30256229 Global Rank
  • 1863930
    Israel
  • 93 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 200
5
Links In Count 1,176
3
United States Rank 143
33
United States Page Views 30.9%
3.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Acting
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • App Url: https://itunes.apple.com/app/taboola/id1287171649
  • App Support: https://www.taboola.com/support
  • Genre: Productivity
  • Bundle ID: com.taboola.newsroomMobile
  • App Size: 17.4 M
  • Version: 2.53
  • Release Date: January 5th, 2018
  • Update Date: April 26th, 2021

Description:

Taboola Newsroom is the fastest way for you to see how your articles are performing and gain crucial insights into the trending topics on the web.

AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
Taboola
Device
Desktop
Dimensions
other
Dates Active
Mar 19, 2021 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Mar 18, 2021 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Apr 21, 2021 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
May 15, 2021 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Oct 16, 2020 to May 25, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Mar 19, 2021 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Nov 12, 2020 to Jun 03, 2021
Taboola
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to Jun 02, 2021
Taboola
Taboola
Taboola
Taboola
Taboola
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-6067472232363177
f08c47fec0942fa0
rubiconproject.com
direct
18562
0bfd66d529a55807
appnexus.com
direct
9931
google.com
direct
pub-8415620659137418
f08c47fec0942fa0
google.com
reseller
pub-8415620659137418
f08c47fec0942fa0
taboola.com
direct
13
c228e6794e811952
taboola.com
direct
24
c228e6794e811952
taboola.com
direct
203
c228e6794e811952
taboola.com
direct
221
c228e6794e811952
taboola.com
direct
354
c228e6794e811952
taboola.com
direct
359
c228e6794e811952
Taboola advertising reaches 494M visitors across desktop and mobile web, in countries such as United States, Germany, Brazil, France, Japan, Israel, United Kingdom, Thailand. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Mobile, Native, Video Advertising on Taboola will allow you to reach consumers in industries or verticals such as Travel & Leisure, Telecommunications, Education, Gaming, Entertainment, Consumer Packaged Goods, Financial Services, Government & Politics, eCommerce, Health & Beauty, Technology, Automotive, Clothing & Fashion, Energy and Utilities, Retail, Non-Profit, Healthcare, Sports, Mobile App Installs, Dating, Food & Beverage; you can target them with parameters such as: DMA, Device, OS, Retargeting, Daypart, Categories.

They are headquartered at New York, NY, United States, and have 315 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Taboola inventory partners include: google.com, rubiconproject.com, appnexus.com, taboola.com.

Taboola works with Advertising technology companies such as DoubleClick.Net, Bizo, AppNexus, Google Remarketing, Facebook Custom Audiences, AdRoll, AppNexus Segment Pixel, Taboola, LinkedIn Ads, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Criteo, Criteo OneTag, Ads.txt, Taboola Direct, Google Reseller, Google Direct, AppNexus Direct, RubiconProject Direct, Twitter Ads, Drawbridge, Microsoft Advertising, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, ORC International Reseller, FreeWheel Reseller, Improve Digital Reseller, IndexExchange Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SpotXChange Reseller, Tremor Video Reseller, App-Ads.txt.
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Last Updated 4/16/24
Taboola advertising reaches 494M visitors across desktop and mobile web, in countries such as United States, Germany, Brazil, France, Japan, Israel, United Kingdom, Thailand. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Mobile, Native, Video Advertising on Taboola will allow you to reach consumers in industries or verticals such as Travel & Leisure, Telecommunications, Education, Gaming, Entertainment, Consumer Packaged Goods, Financial Services, Government & Politics, eCommerce, Health & Beauty, Technology, Automotive, Clothing & Fashion, Energy and Utilities, Retail, Non-Profit, Healthcare, Sports, Mobile App Installs, Dating, Food & Beverage; you can target them with parameters such as: DMA, Device, OS, Retargeting, Daypart, Categories.

They are headquartered at New York, NY, United States, and have 315 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Taboola inventory partners include: google.com, rubiconproject.com, appnexus.com, taboola.com.

Taboola works with Advertising technology companies such as DoubleClick.Net, Bizo, AppNexus, Google Remarketing, Facebook Custom Audiences, AdRoll, AppNexus Segment Pixel, Taboola, LinkedIn Ads, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Criteo, Criteo OneTag, Ads.txt, Taboola Direct, Google Reseller, Google Direct, AppNexus Direct, RubiconProject Direct, Twitter Ads, Drawbridge, Microsoft Advertising, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, ORC International Reseller, FreeWheel Reseller, Improve Digital Reseller, IndexExchange Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SpotXChange Reseller, Tremor Video Reseller, App-Ads.txt.