About

La Subasta Print and Digital Hispanic Media

La Subasta is a print and digital business guide that offers products and services for the Hispanic market in Texas. Established in 1981, the newspaper has been a proven leader in Hispanic print media for 32 years. Headquartered in Houston, TX La Subasta leads the industry in the production and distribution of high-quality Spanish-language content and classifieds across its multiplatform portfolio to Hispanics. The paper has more than 3700 distribution points, and 400 of these are exclusive distribution points with our loyal partners.

La Subasta targets multiple generations of immigrant Hispanic populations and is known and positioned as the Newspaper of Opportunities. Every week, la Subasta publishes separate editions for different areas in both cities of Houston and Dallas. With a skilled team of 80 employees, La Subasta believes in the power of connecting people, businesses and ideas. We strongly support that the idea of community empowers people and inspires collaboration to stimulate local business.

If you are looking to reach the lucrative Hispanic market in Texas, La Subasta delivers results. For more information, go to www.lasubasta.com or call 713-777-1010.
Facebook: http://www.facebook.com/lasubasta
Twitter: @lasubasta

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Classifieds, Business, Jobs, Cars, Homes - Houston and Dallas
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Consumer Packaged Goods, Retail, eCommerce
  • Key Differentiator
    Auction, also known as "The newspaper of opportunities", is published mainly targeting the Hispanic market that focuses on giving the reading public a satisfactory experience in the search for a product or service, offering a wide variety of options very useful companies that offer both local and regional and national, which benefit to advertise with us tangible results. The auction is a means of connection between consumer and provider that facilitates interaction between them to provide the best options for selling, buying, renting or find services and jobs in Spanish, focusing on the Latino audience that has a significant purchasing power and interest to our advertisers seeking to capture their attention. Adapting to the changes of modern times, the auction also offers a digital platform for the Hispanic audience, which every day becomes more interested in technology and the Internet. Through the site www.lasubasta.com the consumer can be accessed from anywhere at Auction provides content in a simple, effective and accurate.
Site Traffic
  • 580446 Global Rank
  • 102417
    United States
  • 124 K Estimated Visits
Traffic Sources
  • Search
    57.34%
  • Direct
    39.29%
  • Referrals
    3.37%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 804,525
49,266
United States Rank 145,811
75
United States Page Views 29.6%
5.9%
Top Countries
Top Search Keywords
  • Progressive and Left
The Auction advertising reaches 124k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Auction will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, eCommerce, Retail, Automotive.

They are headquartered at Houston, TX, United States, and have 2 advertising & marketing contacts listed on Kochava.

The Auction works with Advertising technology companies such as eXelate, Adify, BlueKai, DoubleClick.Net, Google Remarketing, DoubleClick Bid Manager, Google Adsense, Google Adsense Asynchronous, Google AdSense Integrator.