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The Badger Herald
UW-Madison's Premier Independent Student Newspaper
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About

The Badger Herald is the nation's largest independent student newspaper, serving the University of Wisconsin-Madison and the Madison, Wisconsin, community.

The Herald publishes daily during the school year and has a circulation of 15,000. Badgerherald.com is updated year round and features video and blog content in addition to the print content.

The Badger Herald, Inc., is a registered 501(c)(3) non-profit corporation.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    UW-Madison's Premier Independent Student Newspaper
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Health & Beauty, Sports
  • Key Differentiator
    Founded and powered by Students, The Badger Herald provides an alternative voice on The University of Wisconsin's flagship campus Debuting in fall of 1969, the Herald was born to cover and combat the turmoil of Vietnam protests. The Herald has maintained its maverick spirit to become the widest read paper on campus. The Herald remains completely independent of university funding. We are supported by advertising and powered entirely by students. We take great pride in reflecting the tastes and perspectives that are unique to students on the University of Wisconsin-Madison campus. The Herald strives to present objective news, entertaining sports and arts coverage and insightful editorial stances that reflect the interests and tastes of UW-Madison’s student community. In the process, we also hope to train the next generation of student journalists for success in any of life’s paths. We are a family, dedicated and enthusiastic. As we pursue our goals, we invite you to join us by writing a letter, purchasing an ad, applying for a job or just taking the time to read the paper, online and off.
Site Traffic
  • 462973 Global Rank
  • 179990
    United States
  • 162 K Estimated Visits
Traffic Sources
  • Search
    84.47%
  • Direct
    12.71%
  • Social
    1.87%
  • Referrals
    0.95%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 224,042
21,132
Links In Count 673
1
United States Rank 47,906
1,156
United States Page Views 91.5%
2.9%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Distance Learning
  • Workplace Training
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Badger Herald
Device
Desktop
Dimensions
other
Dates Active
Aug 07, 2018 to Aug 05, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-2162610591110839
f08c47fec0942fa0
The Badger Herald advertising reaches 162k visitors across desktop and mobile web, in countries such as United States, Australia, United Kingdom, Canada, India. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Badger Herald will allow you to reach consumers in industries or verticals such as Sports, Health & Beauty, Entertainment.

They are headquartered at Madison, WI, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Badger Herald inventory partners include: google.com.

The Badger Herald works with Advertising technology companies such as The Trade Desk, Videology, Chango, Dstillery, Neustar AdAdvisor, Google Publisher Tag, Resonate Insights, AppNexus, AOL-Time Warner Online Advertising, BlueKai, DemDex, Infolinks, Atlas, Conversant, Commission Junction, AdBrite, Google Adsense, Google Adsense for Search, DoubleClick.Net, Openads/OpenX, Twitter Ads, Google Adsense Asynchronous, Integral Ad Science, Rocket Fuel, Advertising.com, Turn, Yahoo Ad Sync, Magnetic, RadiumOne, RUN Ads, BrightRoll, Walmart, Media Innovation Group, Simpli.fi, Yahoo Small Business, Google AdSense Integrator, Broad Street Ads, flytedesk, Ads.txt, Google Direct, MicroAd, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Research Now, AdZerk, Open AdStream, Index Exchange, DoubleVerify.
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Last Updated 4/15/24
The Badger Herald advertising reaches 162k visitors across desktop and mobile web, in countries such as United States, Australia, United Kingdom, Canada, India. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Badger Herald will allow you to reach consumers in industries or verticals such as Sports, Health & Beauty, Entertainment.

They are headquartered at Madison, WI, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Badger Herald inventory partners include: google.com.

The Badger Herald works with Advertising technology companies such as The Trade Desk, Videology, Chango, Dstillery, Neustar AdAdvisor, Google Publisher Tag, Resonate Insights, AppNexus, AOL-Time Warner Online Advertising, BlueKai, DemDex, Infolinks, Atlas, Conversant, Commission Junction, AdBrite, Google Adsense, Google Adsense for Search, DoubleClick.Net, Openads/OpenX, Twitter Ads, Google Adsense Asynchronous, Integral Ad Science, Rocket Fuel, Advertising.com, Turn, Yahoo Ad Sync, Magnetic, RadiumOne, RUN Ads, BrightRoll, Walmart, Media Innovation Group, Simpli.fi, Yahoo Small Business, Google AdSense Integrator, Broad Street Ads, flytedesk, Ads.txt, Google Direct, MicroAd, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Research Now, AdZerk, Open AdStream, Index Exchange, DoubleVerify.