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The Better India
Positive news. Happy Stories. Unsung Heroes.
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About

The Better India is a news website with a difference - It reports positive news across India.

TBI is India's fastest growing positive news site. It brings out the happy stories, the unsung heroes (and heroines!), the small good deeds, and showcases them to the world.

Read by 1.2 Million readers. Only one vision drives us - Inspire people with Impact driven stories !

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
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    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Positive news. Happy Stories. Unsung Heroes.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Government & Politics, Healthcare, Sports, Travel & Leisure
  • Key Differentiator
    ABOUT US The Better India was founded on 10th of July 2008, as an outcome of scarcity of positive & developmental news in conventional sources of media. Click here to read how it was started. The Better India is an attempt to bring out the happy stories, the unsung heroes (and heroines!), the small good deeds, and showcase them to the world. Over here, you will read about the incremental progress being made by the people of this country, the developments happening on the social and economic front. We hope that by showcasing these here, we might be able to inspire at least one amongst you, the readers, to do something that leaves an impact. Small or big. But, an impact. The Better India Team Ranjini Sivaswamy – Writer Inspired by the spirit of The Better India, Ranjini Sivaswamy, who is a freelance writer, got in touch and expressed her interest in writing for this site. She says its been an humbling experience to know and write about stories that have changed the lives of many. Ranjini comes from a mass communication background and is currently a consultant with IIM Bangalore. Rahul Anand – Writer Rahul, an MBA by qualification and researcher at heart is enamoured by how networks interacting with cultures, institutions and markets lead to social impact, innovation and social enterprise in India. His interests are social enterprise, innovation, social networks among institutions. The Better India is an endeavour that has given him an opportunity to interact with some spirited humans, organizations across the length and breadth of this great nation. He hopes to make an impact through his research. He also co-founded @BloodAid, to connect patients in need with donors in vicinity. Follow him on @rahulanand. Unnati Narang – Writer Unnati is a freelance writer, author and entrepreneur. She loves engaging in meaningful endeavours. From her blog to media initiatives like Times Ascent, HT Edge and social enterprises like Dhriiti and iDiscoveri, she is always keen on any writing opportunity that may come her way. Her writing bug extends to her venture www.serenewoods.com, a publishing portal she co-founded early 2009, for emerging authors. The Better India brings the best of both worlds – writing and social impact – for her. Ganga at GuwahatiGangadharan Menon – Writer After regularly writing for The Times of India, Hindustan Times and DNA, Gangadharan got associated with The Better India. This, he says, changed his entire orientation, as he started looking for even the slightest positive angle in a generally bleak scenario of environmental preservation. And to his surprise, he found quite a few positive and happy stories. About communities and individuals across India who are trying to make a green difference. Currently he is working on his first collection of travel writings titled Evergreen Leaves. shreya_pareekShreya Pareek – Writer Born with a hobby to travel, talk, express and write, Shreya gets to do all of that and is even paid for it! Interested in rural development and social issues, she dreams of actually bringing a change in society and writing a book of her own one day. When she is not preaching others about a better India she is busy watching movies and playing video games. Follow her on twitter: @shreya08 Anuradha Parekh – Founder & Co-editor Anuradha spearheaded The Better India initiative by identifying and partnering with the right organizations to give them their due visibility. Her effort reflects in the fact that over a year’s articles have been contributed by her, thereby giving this initiative the much-needed initial traction. She has had stints with both the corporate world and the not-for-profit sector. Anuradha holds a degree in management from the Indian School of Business, Hyderabad. Follow her on twitter: @anuradhaparekh Dhimant Parekh – Founder & Co-editor Starting The Better India more as a personal project to know more about the change-making individuals and organizations, Dhimant has been responsible in making the brand and its presence the way it is today. He is also an author and a blogger and holds a management degree from the Indian School of Business, Hyderabad. He currently works for a start-up in Bangalore and helps run The Better India’s outreach programs, getting more people to know about this initiative. Follow him on twitter: @dhimant - See more at: http://www.thebetterindia.com/about/#sthash.UBKk71gX.dpuf
Site Traffic
  • 17237 Global Rank
  • 1046
    India
  • 5.24 M Estimated Visits
Traffic Sources
  • Search
    64.24%
  • Direct
    25.45%
  • Social
    7.28%
  • Referrals
    1.75%
  • Mail
    1.15%
  • Display
    0.13%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 12,295
11
Links In Count 787
13
India Rank 1,013
3
India Page Views 92.8%
0.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Publishing and Printing
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 3.93 Avg. Rating
  • 62 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.tbi_android
  • App Support: https://www.thebetterindia.com
  • Genre: news_and_magazines
  • Bundle ID: com.tbi_android
  • App Size: 30.1 M
  • Release Date: December 3rd, 2020
  • Update Date: March 20th, 2021

Description:

Download The Better India App now for positive news , know and capture the goodness happening around, bookmark content, share and much more.

We use media & technology to help people do good.
How we do this is fairly simple – we share positive stories.
By doing so, we have built & inspired an awesome community of people like you who are always sharing ideas with each other, helping each other with resources – and collectively doing good.

But we do not stop there, we build a community of people who not just read positive news, but also believe in acting in a way that spreads positivity across their community

Positive Stories ☆ Capture Goodness happening around you ☆ Swipe for Next ☆ In-app search functionality

The Better India App Features

✔️ Read positive stories about what's good happening around India
✔️ Capture the goodness, click a photo and share a capture about the goodness around you
✔️ Know about the goodness that has been shared by fellow users of The Better India App
✔️ Bookmark content and keep it saved for accessing it later
✔️ Love, Share and Comment on articles
✔️ Experience the magic of positivity to transform your life

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Better India
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
districtm.io
reseller
101760
3fd707be9c4527c3
groundtruth.com
reseller
107
81cbf0a75a5e0e9a
appnexus.com
reseller
3703
f5ab79cb980f11d1
openx.com
reseller
537149888
6a698e2ec38604c6
rubiconproject.com
reseller
13132
0bfd66d529a55807
rubiconproject.com
reseller
16114
0bfd66d529a55807
pubmatic.com
reseller
156030
5d62403b186f2ace
pubmatic.com
reseller
154037
pubmatic.com
reseller
156439
contextweb.com
reseller
560288
89ff185a4c4e857c
smartadserver.com
reseller
3277
The Better India advertising reaches 5.24M visitors across desktop and mobile web, in countries such as India, United States, United Arab Emirates, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Better India will allow you to reach consumers in industries or verticals such as Education, Travel & Leisure, Government & Politics, Healthcare, Sports.

They are headquartered at Bengaluru, India, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Better India inventory partners include: districtm.io, groundtruth.com, appnexus.com, openx.com, rubiconproject.com, pubmatic.com, contextweb.com, smartadserver.com, wmgroup.us, indexexchange.com, webeyemob.com, cmcm.com, axonix.com, peak226.com, improvedigital.com, smartyads.com, bizzclick.com, admixer.com, maple-team.com, adtopia.com, web3.us.com, www.spotx.tv, freewheel.tv, newborntown.com, omnijay.com, cedato.com, advertising.com, synacor.com, undertone.com, spotx.tv, spotxchange.com, rhythmone.com, beachfront.com, springserve.com, lkqd.net, my6sense.com, adform.com, revlift.io, admixer.net, gamoshi.io, mobupps.com, madopi.com, waardex.com, loopme.com, mgid.com, betweendigital.com, buzzoola.com, mox.tv, otm-r.com, pulsepoint.com, aol.com, tremorhub.com, google.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, nobid.io, emxdgt.com, adtech.com, video.unrulymedia.com, taboola.com, onetag.com, connectad.io, vidoomy.com, experian.com, teads.tv, aps.amazon.com, optad360.com, adtarget.com.tr, yieldnexus.com, mars.media, adservme.com, snw.media, aralego.com, ucfunnel.com, coxmt.com, ad6media.fr, outbrain.com, fyber.com, adyoulike.com, smartclip.net, lkqd.com.

The Better India works with Advertising technology companies such as DoubleClick.Net, Google Adsense for Search, Google Adsense, Amazon Ad System, Amazon Associates, Atlas, Integral Ad Science, DoubleVerify, AppNexus, Turn, Dstillery, Resonate Insights, Chango, The Trade Desk, BlueKai, Facebook Exchange FBX, Facebook Custom Audiences, AppNexus Segment Pixel, MLN Advertising, Neustar AdAdvisor, AOL-Time Warner Online Advertising, InviteReferrals, Ezakus, Google Adsense Asynchronous, Openads/OpenX, Pubmatic, AudienceScience, DoubleClick Bid Manager, Evidon, Zedo, Yahoo Small Business, Drawbridge, Twitter Ads, BlueKai DMP, Media Innovation Group, Index Exchange, SpotXchange, Advertising.com, nToggle, Adap.TV, GetIntent, Nano Interactive, Rubicon Project, Zanox, StickyAds TV, Google Direct, Ads.txt, RadiumOne, Adify, Walmart, Mediaplex, Adblade, AdBlade Embed, Taboola, Criteo, Tapad, Bizo, LinkedIn Ads, Google AdSense Integrator, Adform Direct, Amazon Direct, AppNexus Direct, Connectad Direct, DistrictM Direct, FreeWheel Direct, Improve Digital Direct, IndexExchange Direct, MGID Direct, my6sense Direct, OneTag Direct, OpenX Direct, optAd360 Direct, PubMatic Direct, PulsePoint Direct, RubiconProject Direct, SmartAdServer Direct, Smartclip Direct, Taboola Direct, Teads Direct, vidoomy Direct, ad6 media Reseller, Adform Reseller, Admixer Reseller, AOL Reseller, AdYouLike Reseller, AppNexus Reseller, ucfunnel Reseller, Beachfront Reseller, Between Digital Reseller, Cedato Reseller, Connectad Reseller, ContextWeb Reseller, Comet Cox Media Reseller, DistrictM Reseller, ORC International Reseller, Experian Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, Mars Media Group Reseller, OpenX Reseller, Outbrain Reseller, PubMatic Reseller, PulsePoint Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SmartyAds Reseller, Sovrn Reseller, SpotXChange Reseller, SpringServe Reseller, Synacor Reseller, Teads Reseller, Tremor Video Reseller, Undertone Reseller, 33 Across Direct, GumGum Direct, Lijit Direct, Revcontent Direct, Sovrn Direct, WMG International, optAd360, comScore Activation, Automatad, Google Publisher Tag, AdYouLike Direct, Connatix Direct, ContextWeb Direct, Converstand Media Direct, RTB House Direct, Synacor Direct, Triple Lift Direct, Yahoo Direct, 33 Across Reseller, AdMan Reseller, Converstand Media Reseller, Criteo Reseller, my6sense Reseller, OneTag Reseller, ShareThrough Reseller, Smaato Reseller, Sonobi Reseller, The MediaGrid Reseller, Triple Lift Reseller, Yahoo Reseller, Yieldmo Reseller, Adpushup, 152 Media Direct, fluct Direct, Admixer Direct, AOL Direct, ucfunnel Direct, Between Digital Direct, Brightcom Direct, Chocolate Direct, Consumable Direct, Criteo Direct, DynAdmic Direct, ORC International Direct, Infolinks Direct, Lockerdome Direct, Media.net Direct, Outbrain Direct, RhythmOne Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartyAds Direct, Sonobi Direct, SpotXChange Direct, The MediaGrid Direct, Triton Digital Direct, Undertone Direct, Xapads Direct, Yieldmo Direct, Genesis Media Reseller, WideOrbit Reseller, Bidtellect Reseller, BrightRoll Reseller, E-Planning Reseller, Media.net Reseller, RTB House Reseller, Stroeer Reseller, Telaria Reseller, Vidazoo Reseller, vidoomy Reseller, fluct Reseller, adtelligent Reseller, Aniview Reseller, MGID Reseller, Rich Audience Reseller, Xapads Reseller.
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The Better India Categories
Last Updated 4/13/24
The Better India advertising reaches 5.24M visitors across desktop and mobile web, in countries such as India, United States, United Arab Emirates, United Kingdom, Canada. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Better India will allow you to reach consumers in industries or verticals such as Education, Travel & Leisure, Government & Politics, Healthcare, Sports.

They are headquartered at Bengaluru, India, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Better India inventory partners include: districtm.io, groundtruth.com, appnexus.com, openx.com, rubiconproject.com, pubmatic.com, contextweb.com, smartadserver.com, wmgroup.us, indexexchange.com, webeyemob.com, cmcm.com, axonix.com, peak226.com, improvedigital.com, smartyads.com, bizzclick.com, admixer.com, maple-team.com, adtopia.com, web3.us.com, www.spotx.tv, freewheel.tv, newborntown.com, omnijay.com, cedato.com, advertising.com, synacor.com, undertone.com, spotx.tv, spotxchange.com, rhythmone.com, beachfront.com, springserve.com, lkqd.net, my6sense.com, adform.com, revlift.io, admixer.net, gamoshi.io, mobupps.com, madopi.com, waardex.com, loopme.com, mgid.com, betweendigital.com, buzzoola.com, mox.tv, otm-r.com, pulsepoint.com, aol.com, tremorhub.com, google.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, nobid.io, emxdgt.com, adtech.com, video.unrulymedia.com, taboola.com, onetag.com, connectad.io, vidoomy.com, experian.com, teads.tv, aps.amazon.com, optad360.com, adtarget.com.tr, yieldnexus.com, mars.media, adservme.com, snw.media, aralego.com, ucfunnel.com, coxmt.com, ad6media.fr, outbrain.com, fyber.com, adyoulike.com, smartclip.net, lkqd.com.

The Better India works with Advertising technology companies such as DoubleClick.Net, Google Adsense for Search, Google Adsense, Amazon Ad System, Amazon Associates, Atlas, Integral Ad Science, DoubleVerify, AppNexus, Turn, Dstillery, Resonate Insights, Chango, The Trade Desk, BlueKai, Facebook Exchange FBX, Facebook Custom Audiences, AppNexus Segment Pixel, MLN Advertising, Neustar AdAdvisor, AOL-Time Warner Online Advertising, InviteReferrals, Ezakus, Google Adsense Asynchronous, Openads/OpenX, Pubmatic, AudienceScience, DoubleClick Bid Manager, Evidon, Zedo, Yahoo Small Business, Drawbridge, Twitter Ads, BlueKai DMP, Media Innovation Group, Index Exchange, SpotXchange, Advertising.com, nToggle, Adap.TV, GetIntent, Nano Interactive, Rubicon Project, Zanox, StickyAds TV, Google Direct, Ads.txt, RadiumOne, Adify, Walmart, Mediaplex, Adblade, AdBlade Embed, Taboola, Criteo, Tapad, Bizo, LinkedIn Ads, Google AdSense Integrator, Adform Direct, Amazon Direct, AppNexus Direct, Connectad Direct, DistrictM Direct, FreeWheel Direct, Improve Digital Direct, IndexExchange Direct, MGID Direct, my6sense Direct, OneTag Direct, OpenX Direct, optAd360 Direct, PubMatic Direct, PulsePoint Direct, RubiconProject Direct, SmartAdServer Direct, Smartclip Direct, Taboola Direct, Teads Direct, vidoomy Direct, ad6 media Reseller, Adform Reseller, Admixer Reseller, AOL Reseller, AdYouLike Reseller, AppNexus Reseller, ucfunnel Reseller, Beachfront Reseller, Between Digital Reseller, Cedato Reseller, Connectad Reseller, ContextWeb Reseller, Comet Cox Media Reseller, DistrictM Reseller, ORC International Reseller, Experian Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, Mars Media Group Reseller, OpenX Reseller, Outbrain Reseller, PubMatic Reseller, PulsePoint Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, SmartyAds Reseller, Sovrn Reseller, SpotXChange Reseller, SpringServe Reseller, Synacor Reseller, Teads Reseller, Tremor Video Reseller, Undertone Reseller, 33 Across Direct, GumGum Direct, Lijit Direct, Revcontent Direct, Sovrn Direct, WMG International, optAd360, comScore Activation, Automatad, Google Publisher Tag, AdYouLike Direct, Connatix Direct, ContextWeb Direct, Converstand Media Direct, RTB House Direct, Synacor Direct, Triple Lift Direct, Yahoo Direct, 33 Across Reseller, AdMan Reseller, Converstand Media Reseller, Criteo Reseller, my6sense Reseller, OneTag Reseller, ShareThrough Reseller, Smaato Reseller, Sonobi Reseller, The MediaGrid Reseller, Triple Lift Reseller, Yahoo Reseller, Yieldmo Reseller, Adpushup, 152 Media Direct, fluct Direct, Admixer Direct, AOL Direct, ucfunnel Direct, Between Digital Direct, Brightcom Direct, Chocolate Direct, Consumable Direct, Criteo Direct, DynAdmic Direct, ORC International Direct, Infolinks Direct, Lockerdome Direct, Media.net Direct, Outbrain Direct, RhythmOne Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartyAds Direct, Sonobi Direct, SpotXChange Direct, The MediaGrid Direct, Triton Digital Direct, Undertone Direct, Xapads Direct, Yieldmo Direct, Genesis Media Reseller, WideOrbit Reseller, Bidtellect Reseller, BrightRoll Reseller, E-Planning Reseller, Media.net Reseller, RTB House Reseller, Stroeer Reseller, Telaria Reseller, Vidazoo Reseller, vidoomy Reseller, fluct Reseller, adtelligent Reseller, Aniview Reseller, MGID Reseller, Rich Audience Reseller, Xapads Reseller.