About

The Charlotte Observer, an information company, publishes a daily newspaper, multiple magazines, and websites focused on communities of the Charlotte, North Carolina, region. The company was founded in 1886. The Charlotte Observer is a subsidiary of the McClatchy Company. Visit the main website at www.charlotteobserver.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports, Travel & Leisure
  • Key Differentiator
    CharlotteObserver.com originally launched as Charlotte.com in 1996, and today is the Carolinas' most visited news and information website. We are the online version of The Charlotte Observer, sharing content with McClatchy affiliates and our interactive partner, WBTV/WBTV.com.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 26019 Global Rank
  • 5007
    United States
  • 3.62 M Estimated Visits
Traffic Sources
  • Search
    51.99%
  • Direct
    34.10%
  • Social
    6.10%
  • Referrals
    6.07%
  • Mail
    1.71%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 13,293
9,690
United States Rank 2,681
1,974
United States Page Views 91.2%
1.7%
Top Countries
Top Search Keywords
  • Biotechnology and Pharmaceuticals
  • Pharmaceuticals
  • Research and Development
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 5.0 Avg. Rating
  • 3 Total reviews
  • App Url: https://itunes.apple.com/app/the-charlotte-observer/id462372571
  • App Support: http://www.charlotteobserver.com/customer-service/contact-us/
  • Genre: Sports
  • Bundle ID: com.mcclatchy.panthers
  • App Size: 46.4 M
  • Version: 7.9.0
  • Release Date: September 15th, 2011
  • Update Date: June 3rd, 2020

Description:

Follow the Carolina Panthers through the season with exclusive coverage from The Charlotte Observer.

Sort by

rgantt43

May 27, 2015

Excellent

Solid, informative, coverage of the Carolina Panthers

Panthers fan 2013

Feb 01, 2013

Cool

Pretty good app

Panthersfan00001

Jul 26, 2012

Great app

Great app
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    25.90%
  • Standard
    72.22%
  • Direct
    1.88%
Ads Seen Recently
11,182
Longest Running Ad
The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
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The Charlotte Observer
Device
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The Charlotte Observer
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
3679
google.com
reseller
pub-3844877863303739
f08c47fec0942fa0
contextweb.com
reseller
560921
89ff185a4c4e857c
33across.com
reseller
0010b00002ocumcaax
bbea06d9c4d2853c
lkqd.net
reseller
519
59c49fa9598a0117
districtm.io
reseller
101810
3fd707be9c4527c3
openx.com
reseller
540709535
6a698e2ec38604c6
spotx.tv
reseller
150015
7842df1d2fe2db34
spotxchange.com
reseller
150015
7842df1d2fe2db34
pubmatic.com
reseller
156500
5d62403b186f2ace
appnexus.com
reseller
8035
f5ab79cb980f11d1
The Charlotte Observer advertising reaches 3.62M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany, Israel, Italy. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on The Charlotte Observer will allow you to reach consumers in industries or verticals such as Sports, Travel & Leisure, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty.

They are headquartered at Charlotte, NC, United States, and have 12 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Charlotte Observer inventory partners include: advertising.com, google.com, contextweb.com, 33across.com, lkqd.net, districtm.io, openx.com, spotx.tv, spotxchange.com, pubmatic.com, appnexus.com, rubiconproject.com, indexexchange.com, nativo.com, smartclip.net, adtech.com, tremorhub.com, rhythmone.com, ndexexchange.com, coxmt.com, kqd.net, smaato.com, t.brand-server.com, subdomain=games.ledger-enquirer.com, subdomain=games.heraldonline.com, subdomain=games.bradenton.com, subdomain=games.sanluisobispo.com, subdomain=games.tri-cityherald.com, subdomain=games.sunherald.com, subdomain=games.mercedsunstar.com, subdomain=games.theolympian.com, subdomain=juegos.elnuevoherald.com, subdomain=games.bnd.com, subdomain=games.macon.com, subdomain=games.modbee.com, subdomain=games.islandpacket.com, subdomain=games.kansas.com, subdomain=games.newsobserver.com, subdomain=games.charlotteobserver.com, subdomain=games.miamiherald.com, conversantmedia.com, telaria.com, smartadserver.com, gumgum.com, aps.amazon.com, tribalfusion.com, exponential.com, aolcloud.net, lijit.com, sovrn.com, liveintent.com, adform.com, improvedigital.com, emxdgt.com, criteo.com, my6sense.com, revcontent.com, nobid.io, triplelift.com, freewheel.tv, vhbx.co, springserve.com, vindicosuite.com, aol.com, yahoo.com, ad-generation.jp, mgid.com, adswizz.com, tritondigital.com, targetspot.com, advangelists.com, subdomain=games.kentucky.com, subdomain=games.fresnobee.com, subdomain=games.bellinghamherald.com, subdomain=games.centredaily.com, subdomain=games.thenewstribune.com, subdomain=games.idahostatesman.com, subdomain=games.myrtlebeachonline.com, subdomain=games.thestate.com, subdomain=games.star-telegram.com, behave.com, media.net, connatix.com.

The Charlotte Observer works with Advertising technology companies such as Perform Group, AdMeld, Index Exchange, Google Publisher Tag, AppNexus, BlueKai, Rocket Fuel, AudienceScience, Adap.TV, Collective Media, Videology, Brilig, Google Adsense, Intent Media, Tapad, Drawbridge, X Plus One, Turn, Neustar AdAdvisor, eXelate, AOL-Time Warner Online Advertising, Media Innovation Group, Choice Stream, DemDex, Yahoo Publisher Network, Zedo, ExactTarget, Yield Manager, DoubleClick.Net, Yahoo Small Business, adInterax, Chango, Facebook Exchange FBX, The Trade Desk, Aggregate Knowledge, Datonics, Bizo, Pubmatic, Rubicon Project, Centro, IponWeb BidSwitch, RadiumOne, Twitter Ads, SiteScout, AdGear, Simpli.fi, Advertising.com, Atlas, Zenovia, MyBuys, Brandscreen, PointRoll, DoubleVerify, Criteo, Digilant, 161Media, Proclivity, ContextWeb, Specific Media, Openads/OpenX, Switch Ads, Burst Media, SpotXchange, Improve Digital, ADTECH, Adify, AppNexus Segment Pixel, Accuen, RealVu, Experian, Dstillery, Flashtalking, Evidon, AcuityAds, Eq Ads, Integral Ad Science, eyeReturn, Connexity, Mediaplex, Conversant, Commission Junction, MyBuys MyAds, Magnetic, DoubleClick Bid Manager, BlueKai DMP, RhythmOne, LiveRail, Eyeota, Connatix, adloox, Sourcepoint, VINDICO, OpenDSP, Resonate Insights, Media Desk, Adhigh, Serve Sharp, BidTheatre, Criteo Publisher Marketplace, OwnLocal, StickyAds TV, Prebid, Walmart, TripleLift, Teads, Amazon Ad System, Amazon Associates, AdSupply, Google Inteactive Media Ads, Google Remarketing, Nativo, Undertone, Crosswise, Adobe Audience Manager Sync, Ads.txt, OpenX Direct, Connatix Direct, Teads Direct, Converstand Media Direct, RubiconProject Direct, Google Direct, DistrictM Direct, AppNexus Reseller, Sovrn Direct, Lijit Direct, AppNexus Direct, Nativo Direct, RubiconProject Reseller, SpotXChange Direct, Comet Cox Media Direct, LiveIntent Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, SpotXChange Reseller, Google Reseller, LKQD Reseller, Tremor Video Reseller, BrightRoll Reseller, SpringServe Reseller, FreeWheel Reseller, SmartAdServer Reseller, AOL Reseller, Beachfront Reseller, Tremor Video Direct, Smaato Reseller, AdBlade Embed, Adblade, IndexExchange Direct, IndexExchange Reseller, RTK, Exponential Direct, AOL Direct, DistrictM, Infolinks, Yahoo Ad Sync, Intimate Merger, Adbrain, Falk Realtime, Tail Target, SkimLinks, Narrative, CogoCast, Flxone, Research Now, StackAdapt, Beeswax, GetIntent, Smartclip, Yieldlab, Avocet, DistrictM Reseller, ORC International Reseller, Lijit Reseller, Sonobi Reseller, Sovrn Reseller, Comet Cox Media Reseller, RhythmOne Reseller, IRIS.TV, Facebook Custom Audiences, Google Adsense Asynchronous, Exponential Reseller, Converstand Media Reseller, Google AdSense Integrator, SmartAdServer Direct, ContextWeb Direct, PubMatic Direct, YieldBot Reseller, RhythmOne Direct, Forensiq, EMX, GumGum, Bidtellect, AdTheorent, Tribal Fusion, Taboola, RUN Ads, Amazon Reseller, Undertone Direct, Genesis Media Reseller, RTK Direct, Genesis Media Direct, Vhbx Reseller, Smartclip Reseller, Yieldlab Reseller, Native Ads Reseller, Consumable Direct, Revcontent Direct, Media.net Direct, Amazon Direct, ClickCertain, CivicScience, Header Tag by Index Exchange.