About

The Daily Tar Heel is the student newspaper at the University of North Carolina at Chapel Hill. The non-profit organization, DTH Media Corp., which incorporated in 1989 as a separate legal entity from UNC, stopped taking student fees in 1993 and has since been fully funded by its advertising revenue, thus making it both fiscally and editorially independent. The student journalists are solely responsible for all content under the direction of the student editor-in-chief. The 2013-14 editor-in-chief is Nicole Comparato. The paper’s business operations are governed by a 12-member, student majority board of directors whose open slots are filled by the board each spring for the next year.

The paper circulates 17,000 free copies each publishing day during the regular academic year to 215 distribution locations throughout campus, Chapel Hill, Carrboro, Chatham and Durham, making it the largest community newspaper in the area with an estimated print readership of 38,000. It publishes weekly on Thursdays during the summer. Dailytarheel.com, which launched in 1994, is the most visited local news site in Orange County, with 1.5 million unique visitors a year.

At any give time, approximately 250 UNC students can rightly claim to be a member of the DTH staff in news, production design, advertising sales, marketing and customer service positions. The student payroll exceeds $250,000 per year. The company also employs six professional staff in support functions.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    * Print and online editions provide the most comprehensive source available about UNC-Chapel Hill news and events, sports and features, and local business advertisers. * Published Monday through Friday according to the University of North Carolina-Chapel Hill class schedule and weekly in the summer totaling 159 publishing days. * 14,000 copies distributed daily for a total estimated readership of 29,400* of each print issue. * 215 distribution locations on campus and off campus covering Chapel Hill, Carrboro, Durham and Chatham County. * Print and online readership penetrates more than 90 percent* of the campus community. * Greatest penetration of the 18 to 24 year-old demographic* of any local media buying alternative. * 68 percent of students and 77 percent of UNC employee readers look specifically at DTH display ads* when looking for a bargain or best buy before shopping and to plan their entertainment outings.
Site Traffic
  • 432617 Global Rank
  • 104739
    United States
  • 222 K Estimated Visits
Traffic Sources
  • Search
    53.06%
  • Direct
    26.80%
  • Social
    16.14%
  • Referrals
    3.04%
  • Mail
    0.95%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 124,256
15,514
United States Rank 22,517
4,055
United States Page Views 97.5%
2.8%
Top Countries
Top Search Keywords
  • Chapel Hill
Ad Intelligence
  • Native
    0.11%
  • Standard
    92.17%
  • Direct
    7.73%
Ads Seen Recently
1,830
Longest Running Ad
The Daily Tar Heel
Device
Desktop
Dimensions
other
The Daily Tar Heel
Device
Desktop
Dimensions
728x90
The Daily Tar Heel
Device
Desktop
Dimensions
728x90
The Daily Tar Heel
Device
Mobile
Dimensions
320x50
The Daily Tar Heel
Device
Desktop
Dimensions
728x90
The Daily Tar Heel
Device
Mobile
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
sonobi.com
direct
bc2afab5f7
d1a215d9eb5aee9e
rubiconproject.com
direct
13702
pubmatic.com
direct
157898
5d62403b186f2ace
openx.com
direct
540650310
6a698e2ec38604c6
aolcloud.net
direct
10109
adtech.com
direct
10109
revcontent.com
direct
124709
lijit.com
direct
273657
fafdf38b16bf6b2b
sovrn.com
direct
273657
fafdf38b16bf6b2b
33across.com
direct
0010b00002mq2fyaaz
bbea06d9c4d2853c
gumgum.com
direct
13926
ffdef49475d318a9
The Daily Tar Heel advertising reaches 222k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, India. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on The Daily Tar Heel will allow you to reach consumers in industries or verticals such as Sports, Government & Politics.

They are headquartered at Chapel Hill, NC, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Daily Tar Heel inventory partners include: sonobi.com, rubiconproject.com, pubmatic.com, openx.com, aolcloud.net, adtech.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, appnexus.com, google.com, nobid.io, yahoo.com, telaria.com, tremorhub.com, consumable.com, advertising.com, spotx.tv, spotxchange.com, indexexchange.com, contextweb.com, rhythmone.com, emxdgt.com, video.unrulymedia.com, freewheel.tv, adform.com, improvedigital.com, undertone.com, connatix.com, teads.tv, lockerdome.com, districtm.io, ad-generation.jp, smaato.com, aps.amazon.com, coxmt.com, outbrain.com, lkqd.net, lkqd.com, criteo.com, bidtellect.com, smartadserver.com, sekindo.com, yieldmo.com, onetag.com, decenterads.com, triplelift.com, conversantmedia.com, aol.com, amxrtb.com, sharethrough.com, rtk.io, themediagrid.com, gourmetads.com, adyoulike.com, advangelists.com.

The Daily Tar Heel works with Advertising technology companies such as PointRoll, Conversant, Mediaplex, Atlas, DoubleClick.Net, Openads/OpenX, Facebook Exchange FBX, The Trade Desk, AppNexus, Turn, Integral Ad Science, Nativo, Smart Adserver, eXelate, BlueKai, Specific Media, VINDICO, Spongecell, Index Exchange, Advertising.com, Flashtalking, Google Adsense, Neustar AdAdvisor, Aggregate Knowledge, Simpli.fi, Twitter Ads, Google Publisher Tag, Taboola, DoubleClick Bid Manager, Google Adsense Asynchronous, BridgeTrack, BlueKai DMP, StickyAds TV, Adconion, IponWeb BidSwitch, Media Innovation Group, SpotX, Connexity, Teads, Facebook Custom Audiences, AppNexus Segment Pixel, RadiumOne, GumGum, Adobe Audience Manager Sync, Yahoo Ad Sync, SiteScout, Rocket Fuel, RUN Ads, Dstillery, Media.net, Tapad, DemDex, Drawbridge, Eyeota, Rubicon Project, Amazon Ad System, Amazon Associates, Adify, Yahoo Small Business, Cybba, Evidon, Walmart, Google AdSense Integrator, flytedesk, DoubleVerify, Ads.txt, Google Direct, IndexExchange Direct, AppNexus Direct, DistrictM Direct, AppNexus Reseller, Google Reseller, Converstand Media Direct, OpenX Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, PubMatic Reseller, RubiconProject Reseller, ORC International Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, ContextWeb Reseller, Criteo Direct, ORC International Reseller, LKQD Reseller, Outbrain Reseller, Outbrain Direct, RhythmOne Reseller, SpotXChange Reseller, AOL Direct, Comet Cox Media Reseller, IndexExchange Reseller, ContextWeb Direct, RubiconProject Direct, OpenX Direct, Amazon Direct, AOL Reseller, DistrictM Reseller, Lockerdome Direct, Brightcom Direct, SmartAdServer Direct, Sovrn Reseller, Sonobi Direct, Telaria Direct, Tremor Video Direct, Quantum Native Solutions Reseller, SmartAdServer Reseller, Teads Direct, Connatix Direct, Tremor Video Reseller, ShareThrough Direct, Criteo, SpotXchange, Synacor Reseller, FreeWheel Reseller, 33 Across Direct, Infolinks Direct, AdYouLike Direct, RhythmOne Direct, Improve Digital Reseller, Sonobi Reseller, Lijit Reseller, GourmetAds Direct, The MediaGrid Direct, Telaria Reseller, Triple Lift Direct, RTK Direct, Converstand Media Reseller, Connatix, ContextWeb, Videology, Pubmatic, DynAdmic, GetIntent, Adhigh, Yieldmo, TripleLift, Eye View Digital, Beeswax, Blis, ShareThrough Reseller, MaxPoint Interactive, ZypMedia, Magnetic, Adition, Burst Media, Yahoo Reseller, Appier, Infectious Media, OneTag Reseller, Tribal Fusion, eyeReturn, AdGear, bRealtime, AdTheorent, Adelphic, StackAdapt, Connatix Highlights, Prebid, BidSwitch, Tru Optik, JustPremium, Improve Digital, Outbrain, AdRoll, Advangelists, Technorati Media, AdZerk, EMX, Bidtellect, AMob, RhythmOne, Consent Management Platform API v 2.0, FLoC, Omnitag, AdKernel, Affectv, Sonobi, Adyoulike, Open AdStream, Google Ad Partner Services, Trueffect, Admiral VRM, Ad Lightning, Roku, adtelligent, Amazon Transparent Ad Marketplace, Between Digital, AcuityAds, PLAYGROUND XYZ, AdSniper, Loopme, OTM, Narrative, OnAudience, Semasio, Federated Media Publishing, Sharethrough, ID5, ADTECH.