About

Free Lance—Star Publishing, LLC is a local media business that provides a strong, independent voice for the community.

With 144 years of service to the Fredericksburg community the Free Lance—Star has developed a reputation for integrity, credibility and innovation in this region and throughout the media industry. As the company grows to meet business and audience demand, the mission remains: to improve and connect the lives of the people in the communities we serve.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    The Free Lance-Star Publishing Co. is a family-owned multimedia company in Fredericksburg, Va. It includes The Free Lance-Star daily newspaper; the Star Radio Group - WFLS 93.3, WWUZ 96.9, WWVB 99.3 and WYSK.com; fredericksburg.com; and the Star Directory phone book. For more than 120 years, the company has developed a reputation for integrity, credibility and innovation in this region and throughout the media industry. The Free Lance–Star Publishing Co., Story The Free Lance was first published in 1885 when a group of local merchants and businessmen created the paper to serve the news and advertising needs of the community. In 1900, the company merged with The Daily Star and published the two papers independently until 1926 when under the leadership of Josiah P. Rowe Jr., they were combined into a single, six day a week newspaper: The Free Lance–Star. Rowe eventually became the owner and publisher of the newspaper. The sons of Josiah P. Rowe, Jr., Charles S. Rowe and Josiah P. Rowe III, took over as co-publishers after their father’s death in 1949. In 1997, upon Charles’ retirement, the family of Josiah P. Rowe III purchased total ownership of the business. Florence C. Barnick and Nick Cadwallender, Associate Publishers, currently serve as the companies’ leadership with Josiah P. Rowe III as President and Publisher. Today, the family owned and operated newspaper, radio, Internet and directory businesses provide a strong, independent voice for the community. In 1998, The Free Lance–Star responded to changing lifestyles and regional growth by adding a Sunday edition and moving from afternoon to morning publication. WFLS, the company’s first radio station, began on-air operation in 1960 and today its country format is the region’s radio powerhouse. In 1994, WYSK became the company’s second station. Situated in Spotsylvania County, its alternative rock format is quickly rising in popularity among younger listeners. To round out radio offerings, the company purchased WWUZ Classic Rock out of Bowling Green in 2001. As the Internet emerged in the mid-90s, the company developed a Web presence under the name FLStarWeb.com. Since then, the site has become the premier news, advertising and community portal for the region under the name fredericksburg.com. In 2003, Star Directory was established as a local telephone book community resource. For 120 years, The Free Lance–Star Company has developed a reputation for integrity, credibility and innovation in this region and throughout the media industry. As the company grows to meet business and audience demand, the mission remains: to improve and connect the lives of the people in the communities we serve. Click here for the History of The Free Lance–Star
Site Traffic
  • 0 Global Rank
  • 0
  • 432 Estimated Visits
Traffic Sources
  • Referrals
    78.58%
  • Direct
    17.27%
  • Search
    4.15%
  • Mail
    0.00%
  • Social
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 3,116,170
29,873
United States Rank 243,053
1,166
United States Page Views 86.6%
4.7%
Top Countries
Top Search Keywords
  • Waterford
The Free Lance-Star advertising reaches 8.68k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Free Lance-Star will allow you to reach consumers in industries or verticals such as .

They are headquartered at Fredericksburg, VA, United States, and have 1 advertising & marketing contacts listed on Kochava.

The Free Lance-Star works with Advertising technology companies such as Turn, Dstillery, Chango, The Trade Desk, AppNexus, Neustar AdAdvisor, Resonate Insights, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Google Adsense, DoubleClick.Net, Google Publisher Tag, Digilant, Evidon, PointRoll, Index Exchange, AcuityAds, Advertising.com, Flashtalking, eXelate, Openads/OpenX, Yahoo Small Business, eyeReturn, Collective Media, Improve Digital, Eq Ads, Integral Ad Science, Adify, VINDICO, AdGear, MyBuys, Rocket Fuel, Connexity, Mediaplex, Criteo, Aggregate Knowledge, SiteScout, Centro, Facebook Exchange FBX, Pubmatic, Rubicon Project, Videology, MyBuys MyAds, Google Adsense Asynchronous, DoubleClick Bid Manager, IponWeb BidSwitch, Zedo, BlueKai DMP, Magnetic, RadiumOne, ADTECH, Simpli.fi, BrightRoll, LiveRail, ContextWeb, SpotXchange, Adap.TV, AudienceScience, Open AdStream, GumGum, Twitter Ads, Brandscreen, Ohana, Teads, NetSeer, Polymorph, Crosswise, Appier, Conversant, X Plus One, AdPredictive, Adform, Burst Media, Komoona, Upfront Digital Media, Tapad, Jumptap, Zenovia, Drawbridge, Experian, AdRoll, RealVu, TripleLift, Monarch Ads, Yashi, Wayfair.