About

The Independent Florida Alligator is the daily student newspaper of the University of Florida. The Alligator is the largest student-run newspaper in the United States, with a daily circulation of 35,000 and readership of more than 52,000. The Alligator has been financially and editorially independent from the university since 1973.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    We Inform. You Decide.
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
  • Key Differentiator
    The Alligator was founded in 1906 as The University News, which was an independent, student-owned newspaper created to serve the University of Florida when it opened in Gainesville. In 1912, the newspaper became a part of the University of Florida administration, and was renamed the Florida Alligator.
Site Traffic
  • 640036 Global Rank
  • 155150
    United States
  • 98.6 K Estimated Visits
Traffic Sources
  • Search
    56.66%
  • Social
    20.73%
  • Direct
    19.42%
  • Referrals
    1.71%
  • Mail
    1.48%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 152,250
20,091
United States Rank 28,897
18,832
United States Page Views 67.4%
25.2%
Top Countries
Top Search Keywords
  • University of Florida
Ad Intelligence
  • Native
    0.00%
  • Standard
    99.92%
  • Direct
    0.08%
Ads Seen Recently
2,575
Longest Running Ad
The Independent Florida Alligator
Device
Desktop
Dimensions
other
The Independent Florida Alligator
Device
Mobile
Dimensions
300x250
The Independent Florida Alligator
Device
Desktop
Dimensions
728x90
The Independent Florida Alligator
Device
Desktop
Dimensions
728x90
The Independent Florida Alligator
Device
Mobile
Dimensions
300x250
The Independent Florida Alligator
Device
Desktop
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
lijit.com
direct
59873
fafdf38b16bf6b2b
sovrn.com
direct
59873
fafdf38b16bf6b2b
yahoo.com
reseller
55771
e1a5b5b6e3255540
The Independent Florida Alligator advertising reaches 98.6k visitors across desktop and mobile web, in countries such as United States, Philippines, Brazil, Germany. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Independent Florida Alligator will allow you to reach consumers in industries or verticals such as Sports, Government & Politics, Retail, Entertainment, Clothing & Fashion, Food & Beverage.

They are headquartered at Gent, Belgium, and have 7 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Independent Florida Alligator inventory partners include: rubiconproject.com, pubmatic.com, openx.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, yahoo.com, contextweb.com, conversantmedia.com, google.com, districtm.io, indexexchange.com, rhythmone.com, ad-generation.jp, adtech.com, smaato.com, aps.amazon.com, sonobi.com, triplelift.com, aolcloud.net, revcontent.com, 33across.com, nobid.io, advertising.com, spotx.tv, spotxchange.com, sekindo.com, yieldmo.com, onetag.com, decenterads.com, telaria.com, tremorhub.com, consumable.com, emxdgt.com, video.unrulymedia.com, smartadserver.com, freewheel.tv, amxrtb.com, sharethrough.com, rtk.io, themediagrid.com, gourmetads.com, adyoulike.com, advangelists.com, aol.com, lkqd.net, connatix.com, teads.tv, lockerdome.com, coxmt.com, outbrain.com, lkqd.com, criteo.com, bidtellect.com, adform.com, improvedigital.com, undertone.com.

The Independent Florida Alligator works with Advertising technology companies such as Openads/OpenX, X Plus One, AppNexus, The Trade Desk, Resonate Insights, AOL-Time Warner Online Advertising, BlueKai, DemDex, Atlas, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Evidon, Mediaplex, DoubleVerify, BridgeTrack, Media Innovation Group, Korrelate, Yahoo Small Business, Open AdStream, Aggregate Knowledge, Integral Ad Science, Adconion, VigLink, Rocket Fuel, Conversant, Commission Junction, AcuityAds, Smart Adserver, Google Publisher Tag, Flashtalking, Advertising.com, Adap.TV, IponWeb BidSwitch, SpotXchange, Index Exchange, StickyAds TV, Yahoo Ad Sync, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, Google Direct, AdBlade Embed, Adblade, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, Turn, GumGum, VINDICO, GetIntent, Taboola, RadiumOne, SiteScout, Simpli.fi, SpringServe, Vidible, Videology, DynAdmic, BlueKai DMP, Eye View Digital, ContextWeb, Google Reseller, Cedato Reseller, FreeWheel Reseller, Beachfront Reseller, LKQD Reseller, Comet Cox Media Reseller, SmartAdServer Reseller, RhythmOne Reseller, SpringServe Reseller, ADTECH, MGID, Google AdSense Integrator, Sonobi, Rubicon Project, Insticator, Bidtellect, Taboola Sponsored Links, DistrictM Reseller, Sonobi Reseller, ORC International Reseller, RubiconProject Direct, Sovrn Reseller, Lijit Reseller, Brightcom Direct, 33 Across Reseller, IndexExchange Direct, TripleLift, Magnetic, Burst Media, Adhigh, Yieldmo, pixfuture Direct, Optimatic Reseller, AnyClip Reseller, adtelligent Reseller, Insticator Direct, Connexity, Clickagy, eXelate, 33 Across Direct, GumGum Direct, Somoaudience Direct, Mobile Ad Trading Direct, Converstand Media Direct, AppNexus Direct, Media.net Direct, ucfunnel Direct, SpringServe Direct, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, Genius Monkey, Infectious Media, Google Inteactive Media Ads, DoubleClick Bid Manager, Innovid, Caraytech e-planning, bRealtime, MaxPoint Interactive, Amazon Ad System, Broad Street Ads, Eyeota, Outbrain, BidSwitch, Powerlinks, Outbrain Sponsored Content, Intimate Merger, Adition, Neustar AdAdvisor, Adobe Audience Manager Sync, Improve Digital, Pubmatic, Technorati Media, Criteo, Beeswax, DistrictM, Media.net, Tapad, StackAdapt, Avocet, Drawbridge, Amazon Associates, RUN Ads, AdMan Reseller, Amazon Direct, Beachfront Direct, ORC International Direct, DistrictM Direct, E-Planning Direct, Improve Digital Direct, PubMatic Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, Lijit Direct, Synacor Direct, Vidazoo Reseller, Telaria Reseller, ZypMedia, Sharethrough, Native Ads, Mobile Ad Trading, adtelligent, Teads, LifeStreet Media, Vuble, Polymorph, Adelphic, Blis, Dstillery, Right Media, Advangelists, AdTheorent, Ad Lightning, RhythmOne, Tribal Fusion, Between Digital, AdGear, eyeReturn, Appier, BidTheatre, Loopme, JustPremium, EMX, Undertone Direct, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, LoopMe Reseller, Synacor Reseller, ucfunnel Reseller, AdStanding, Aniview Reseller, Bidtellect Reseller, IntentIQ, 161Media, Prebid, Snap Pixel, Twitter Ads, Amazon Transparent Ad Marketplace, flytedesk, Consent Management Platform API v 2.0, AdZerk, Google Adsense Asynchronous, Nativo, AMob, Omnitag, AdRoll, Adyoulike, Federated Media Publishing, BounceX, OTM, ID5, Roku, PLAYGROUND XYZ, Narrative, OnAudience, Semasio.