Publisher: The Game Jar | Top shelf and hard to open.

Back before we launched in early 2012 we knew what we wanted to be, but didn’t really know what we were about. We knew we needed an ‘about’ page though, so while developing the rest of the site we just stuck up the lyrics to Fresh Prince of Bel-air to pad the page out. Obviously we forgot that was there and it wasn’t until a few days later a reader noticed and pointed out we’d gone live with it. Then we had a problem – we needed to write ‘about us’. Sure we could spout the whole “by gamers, for gamers” stuff, or even make a statement about how we weren’t going to bombard you with statements like “by gamers, for gamers” to try and seem cool. Hand on heart though, we really just hadn’t thought that far ahead. The name was one we chose from a huge list; other possibilities included DiscTwitching – which we ditched because there’s a huge possibility discs wont be around in a few years, and PadTwisters or PushAToStart felt wrong. About 100 others just didn’t seem to fit. Nestled in at number fifteen on the list was ‘TheGameJar’; it came up in conversation between us when one of our writers (probably Joey) was showing off about how he had a game to review before anybody else. Something to that effect. It’s a trait too many people in ‘games journalism’ seem to have fallen into, and something that irritates us greatly. Following his show off moment, he was told to put a pound in the jar, and it was at that moment the name, and in a way the tone of the website, was set. TheGameJar means lots of things, and probably different things to many people – that core idea of there being an imaginary jar that you need to put a pound in every time you show off is one that we think keeps us grounded, and our writers in check. We want TheGameJar to become a place to interact and have conversations with people, maybe from time to time spark a little debate. We’re no better than our readers and won’t pretend to be; we’d much rather have a conversation with you than tell you how it is, and it’s that core belief we want to stick to.

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