About

TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment
  • Key Differentiator
    TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.
  • Owned / Operated Properties
    theimproper.com
Site Traffic
  • 0 Global Rank
  • 0
  • 2.57 K Estimated Visits
Traffic Sources
  • Search
    85.93%
  • Direct
    14.07%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 273,904
4,908
United States Rank 159,321
6,379
United States Page Views 30.3%
0.5%
Top Countries
Top Search Keywords
  • On the Web
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
TheImproper
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lijit.com
direct
227193
fafdf38b16bf6b2b
sovrn.com
direct
227193
fafdf38b16bf6b2b
contextweb.com
direct
561070
pubmatic.com
direct
99931
pubmatic.com
direct
156011
appnexus.com
reseller
6824
openx.com
reseller
537118780
6a698e2ec38604c6
openx.com
reseller
537116751
6a698e2ec38604c6
openx.com
reseller
537117145
6a698e2ec38604c6
appnexus.com
reseller
7118
spotxchange.com
reseller
108933
7842df1d2fe2db34
TheImproper advertising reaches 155k visitors across desktop and mobile web, in countries such as United States, Germany, Australia, Canada, Italy, Spain. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on TheImproper will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Entertainment.

They are headquartered at Westhampton, NY, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, TheImproper inventory partners include: lijit.com, sovrn.com, contextweb.com, pubmatic.com, appnexus.com, openx.com, spotxchange.com, spotx.tv, improvedigital.com, rubiconproject.com, freewheel.tv, google.com, districtm.io, c1exchange.com, emxdgt.com, adform.com, indexexchange.com, coxmt.com, adtech.com, criteo.com, gumgum.com, sonobi.com, advertising.com, c.amazon-adsystem.com.

TheImproper works with Advertising technology companies such as Blog Ads, Google Remarketing, DoubleClick.Net, The Trade Desk, Index Exchange, Adbrain, Yahoo Small Business, Rubicon Project, Advertising.com, DoubleClick Bid Manager, Google Floodlight Counter.